How Web Presence Optimization Can Revive Stagnant SEO Campaigns
Today, almost every ecommerce business is using the Internet and search engines to market their brands and products. This makes it a necessity to have a strong online presence to compete in a tough ecommerce marketplace.
And while SEO serves to be an effective means of ecommerce marketing, it’s easy for SEO campaigns to become stagnant and obsolete. When rankings plateau, or drop, it’s time to embrace a new set of ecommerce marketing strategies to bring it all together.
This new set of strategies focuses in web presence optimization, which in addition to SEO, seeks to expand an ecommerce brand across many online platforms and marketing channels. Below we delve deeper into the mechanisms behind web presence optimization and how you can revive a stagnant SEO campaign with this new, more cohesive approach.
Mechanisms of Web Presence Optimization
Web presence optimization, unlike search engine optimization, seeks to improve your business’s online presence through many channels. This ensures that wherever it is your existing or potential clients are, they will have greater access to your brand.
Below are some of the top web presence optimization strategies and techniques. They are not arranged in any particular order.
1. Social media optimization
This is a powerful ecommerce marketing strategy that involves the use of different social media sites to connect with clients from all over the world. The most commonly used social media sites are Facebook, Twitter, Instagram and LinkedIn.
The good thing about this technique is that you are not limited to one social media site for use and you can open as many accounts as you feel are necessary. The social media technique allows you to offer the clients information on products and services you offer so as to get them interested and to keep them informed.
Social media also helps to provide the clients with a channel through which they can contact you directly and offer feedback and reviews that are necessary for the business’s progress. Further, the Likes, Tweets, Pins, +1’s and other social signals that attribute quality content can positively impact the SEO-value of that content.
2. Use of newsletters and email marketing
Newsletters are very useful marketing tools and give the client the impression of consistency and reliability that they all seek. The internet allows marketing teams to save on cost of publishing and sending hard copy newsletters.
This is because it is possible to send the newsletters as pdf and other types of soft copy files through emails. They should include news and updates on what is going on within the business so as to keep the recipient’s informed on the latest products and offers from the business.
3. PPC optimization
PPC refers to pay per click marketing applied in business websites. It involves the use of call to action commands where the person visiting the specific page is requested to take certain actions such as calling the company, redeeming a coupon or leaving a comment. These help to create more personal connections with clients which is great for marketing.
4. Blogging and content marketing
Blogs are in a lot of ways similar to ordinary business websites but take a more personal approach. Blogs are a great marketing tool especially when you want to show the clients the more human side of the company.
When developing a blog or content publishing platform, it is very important to consider your target market and include content that will get and keep them hooked to your blog posts. It is also important to be consistent because unlike websites, blogs require constant updating and posting to keep the clients coming. Most web presence companies will suggest starting a blog, both for web presence optimization and SEO.
Web presence optimization: the bottom line
After all is said and done, it is important to invest in web presence optimization as a SEO and search engine marketing strategy. In a day and age where a huge part of the population is internet-dependent, the greater your online visibility the better for you.