Web Presence Optimization: Next-Generation Local SEO?
Web presence optimization is a new term among the community of search marketing specialists who are trying to get higher rankings in Google and other search engines. As most marketing professionals are familiar with the term SEO (or search engine optimization,) web presence optimization is taking SEO to the next level, especially when it comes to local and small business.
The Core Elements of a Web Presence Optimization Strategy
So how do you craft a web presence optimization strategy and make it work for you? Below we share some of the primary components that go into optimizing a local business web presence for greater potential to attract leads and new business.
One place to begin in creating a web presence optimization strategy is by listing your business on major local directories. Some ideas of major directories that will optimize your web presence are Yelp, Yahoo, Yellow Pages, Google Places and LinkedIn.
When you list your business on major directories, your business can be seen as more credible and legit, thus worth of higher rankings. This is especially true in Google’s local search engine ranking. The key here is to have consistent and accurate citations. Many web presence optimization companies, like www.webpresencegroup.net, specialize in generating citations for Google local SEO advancement.
Blogging & Content Marketing
Another way is to have a blog. Blogging on a consistent basis will also contribute to making your business rate higher in search engine searches. This is due to the fact that search engines especially Google likes sites that keep dishing out new information on a regular basis.
Also blog posts can be shared around the internet. This allows for direct inbound links to your company’s website. It also allows for an increase in social media followers. We will talk more about social media followers in a bit. To continue, blogging is known as one of the top leading practices for both web presence optimization and SEO.
Speaking of blogging. Guest blogging is another way to build inbound traffic to your website. Look for opportunities to offer a guest blog post on a site that specializes in the same arena as your business. This should be done especially if it is on a site that caters to your region.
Another excellent idea is to create videos about your business. Creating a simple video that describes your business and the services it offers can do wonders for your business. Just like a blog entry, videos can be shared far and wide, which again means more inbound visitors.
Videos are also appealing to those who like a more interactive approach with businesses they are considering using. Videos can also become viral thanks to sites like YouTube and other video sharing websites. You can even create your own YouTube channel, just in case you want to create more videos for your business. Also videos can be used as a blog entry, which again leads to more visitors and higher ranking.
Social Media Marketing
Last, but definitely not least is social media. Users of social media sites such as Facebook and Twitter are growing by leaps and bounds. Social media avenues can be a way in which you promote your business and share content. It is very easy to create a Facebook page or a Twitter account specifically for your business.
Some business owners even use Instagram. You can share that you created a new video about your business, you can share links to your business website, and share pictures. This activity makes your business look more socially credible, thus helping to fuel your local SEO strategy.
All of these elements not only work to expand the web presence of your local business, but can also contribute to the increase Google rankings of your business’ website. Of course optimizing your website and getting exposed in Google search via organic SEO and PPC advertising is most vital and where you local business’ marketing investment should be.