While almost all companies embrace web design as a necessity and a process-oriented investment, many business fail to construct a web design strategy to ensure the project meets the desired goals and outcomes. In order to ensure that a company’s web design strategy results in an effective website, there are a number of factors to keep in mind.
1. SEO-friendly Coding & Web Development
Search engines analyze websites from every possible angle. They are not attracted by whatever beautiful and impressive images or flashy videos and media that are commonly integrated in today’s standards of web design. Search engines zero-in on content, language, markup, and keywords. While content is the underlying factor, proper SEO-friendly coding (which communicates the content to search engines) is the backbone of well-optimized website.
Search engines are capable of reading and analyzing URLs, strings of code, the content within the code, and deciphering what the searcher expects to find on the web page. In order for you to have an effective websites, a web design that is SEO-friendly is of paramount importance. In addition to the use of relevant keywords that relate to your brand, the overall web development behind the site needs to be fluid and search engine friendly. This may include elements like Schema markup, optimized images and videos, and stripped HTML for website optimization and faster load speeds.
2. Responsive Web Design for Mobile Browsing
In the context of web design, responsive design ensures that the whole layout of the website responds to the screen resolution or type of devices of the user. Responsive design for websites entails optimizing the website for both search engines such as Google, and user experience on mobile devices like smartphones and tablets. More and more users are using their mobile devices and tablets to access websites online. As part of your company’s web design strategy, make sure that your finished product is responsive on all mobile devices.
3. Conversion Rate Optimization
Conversion Rate Optimization (CRO) is the strategic practice of better converting visitors into customers and leads (and ultimately tangible revenue.) CRO employs the use of user feedback and analytic techniques in order to improve website performance. A good example of CRO-driven strategy can be seen by visiting the website of Peoria web design company, Facet Web Tech. This company employs strategic use of CRO, along with elements of SEO and custom web development to craft exceptional websites.
Strategic Use Of CTAs
Call-to-Actions (CTA) as the name implies encompasses strategies designed to convert visitors to one’s website into leads. CTA s may be in the form of a link or a button on the website. They serve to prompt visitors to take specific actions which ultimately increase the revenue streams.
Strategic CTAs entail the use of compelling and actionable verbiage, as well as colors that contrast in order to make them stand out from the rest of the content on the webpage. The CTAs should be relevant to the page content and strategically placed where they make the most sense.
Channeling Users Down Predetermined Conversion Funnel
Multi channel funnels are usually a precise indicator of the relevance of previous searches and referrals to an organizations revenue stream. The conversion funnels are important as they can zero in on the time frame between the user’s point of interest to the time they actually make a purchase. It is therefore important to incorporate optimal measures to ensure users are channeled down conversion funnels that are predetermined when considering effective web design.
4. Social Media Integration
Interacting with followers and building solid social relationships can give your brand that much needed impetus and boost. This effectively helps the organizations’ brand, through web design with social media integration, to gain credibility. The organization will ultimately be able to create a trustworthy and reliable customer base, while gaining much needed exposure.
Social media integration on web design is of paramount importance because of the use of link building. Visitors tend to build their own social media links within their own circles and networks. This results in a lot of inbound links that create visibility and exposure for the organization online.
Organizations and individuals hoping to have a visible presence for their websites online should, therefore, embrace social media platforms during web design. Such platforms include Facebook, Digg, Twitter and LinkedIn.
Visible Social Sharing & Following Icons On The Webpage
The visible icons should stand out from the rest of the content on the page and ensure that visitors can follow the website via a social media platform. This is an important factor to consider in effective web design.
5. Usability & Content
Fresh and regularly updated content is important when designing a web page or website. The web developer and website owner should ensure that the content is portrayed in the highest quality and is relevant, especially to the keyword. If the website does not concur with the keyword, visitors will avoid the website as it will be irrelevant to their search.
When the factors above are put into perspective, an effective web design will ensure that a website that is both useful to the developer and the searcher is created.
This year, the technology community of Peoria, Illinois has seen one of the area’s most reputable computer and IT solutions companies launch a new division of its company. Facet Technologies, Inc. has launched a new website design branch going by the name Facet Web Tech. Facet Web Tech, which will be based in the Peoria, IL area of central Illinois, will offer website design services among others.
Facet Tech is an Illinois based technology firm that has been operating since 1989. The launch of the new branch comes at a time when many businesses in the market are going online. This launch is an indicator of the formidable growth the company has seen over the decades that it has been in operation. It is also an indicator of the company’s ability to adapt to new and changing market trends.
About Facet Technologies, Inc.
For people who may not be familiar with the services of the parent company Facet Tech, the variety of their services has over time grown to include computer repair, business IT support, data recovery services, network security and so on. They have cut out a niche for themselves especially in the area of general IT solutions for businesses.
Since its inception, the company has seen the growth of their solutions over time. The initial business mode of the company was geared towards providing sound consulting technology, products and services. With time, their area of specialty has grown to include the effective use of computer technology to give business solutions to all types of companies. Today, the company has become a formidable force in the area of IT and business consulting services.
Introducing Facet Web Tech for Web Design in Peoria, IL
The new business by Facet Tech, going by the name Facet Web Tech, is geared towards taking up the opportunities that have presented themselves with the growth of the web. The new Peoria, IL web design company has listed website design and development, software development, and web security as some of its primary services.
The addition of these services is appearing to be a particularly great move to complement the services offered by its parent company, Facet Tech. Although the company is yet to fully list its various software products, it is safe to assume that some of these will be business-oriented software. As for website development, some of the services that the company has highlighted include offering security services like cleaning up hacked websites.
The entry of Facet Web Tech of Peoria into the web design and software market is a sign of strategic diversification of the parent company’s IT services. Today, business has continually become more and more digital. Most firms are focused on taking their businesses to the web and the future looks brighter on web platforms. This advance into the digital arena by Facet Web Tech is thus not only a futuristic gesture, but also tactical in many ways.
The growth of Facet Tech to launch the web design division of Facet Web Tech is definitely significant for the Peoria, IL based company. For a company that can claim decades of experience in IT and business solutions, this is just a confirmation of their future vision as a company.
RankBrain is a new creation of Google that was released in October of 2015. In simple terms, RankBrain can be defined as a machine-learning artificial intelligence system. The aim of this system is to help Google sort through search result so as to process the most relevant results for its users.
RankBrain does not operate in isolation but together with the search algorithm. This search algorithm is a computer program that searches through billions of websites and web pages to find only the most relevant ones depending on the search criteria. If provide either enterprise-level or local SEO and search marketing services, then RankBrain is a must-know to help you refine your practice.
Understanding How Google RankBrain Works
Google RankBrain uses artificial intelligence or AI in its computations. AI is where a computer gets to be as smart as a human. It refers to computer systems designed to learn and connect. Machine learning is the instance where a computer learns how to do things rather than follow a program.
For instance, if RankBrain comes across words and phrases that are unfamiliar, it will use intelligence to find other phrases or words with similar meaning then filter results accordingly. This makes Google a lot more effective in providing accurate results.
How to Use RankBrain to Improve SEO Strategy
Google is primarily moved by its users. Google is always trying to improve its user experience so that users get the results they want faster and with accuracy and precision. Therefore, content creators and marketers have to focus more on user optimization rather than keywords and phrases. The first step in adapting SEO to RankBrain is strategic optimization for users and not just keywords.
RankBrain focuses on user intents and this factor alone guides results. Therefore, the SEO challenge here is to determine what users want such as commercial intents, transaction, navigation or simply informational. If the website or content is commercial in nature then keywords should be of a commercial nature. This will make it easy for RankBrain to rank a website appropriately.
An interesting way of using RankBrain is to focus on two very important ranking factors. These are links and the onsite copy.
The best ecommerce site SEO companies should focus on their link building campaigns and organize the on-page SEO for all future web pages. Content needs to be provided directly in the markup so it is easier for RankBrain to find. Keywords should be in bold and the content should be mobile friendly. These will definitely help with the ranking.
Another important factor is to get user insights based on their conversations. Get tools that help analyze user needs and wants then convert these into data that can be used. If a marketer has an email list, then members on the list can be asked some questions and their answers used to provide information to create better content and blog posts with relevant keywords and phrases.
It is important to remember that RankBrain is not the only system used. There are others used by Google as well. RankBrain simply helps find relevant pages that may not contain the exact phrase or words the users entered in the query. By putting all these factors into considerations, an SEO marketer should be able to improve their SEO rankings and take advantage of RankBrain system.
Contrary to the constantly evolving practice of SEO, there are certain “old school SEO techniques” that will never go away no matter how the search engine algorithms change. In fact, webmasters who utilize these techniques realize tremendous SEO value practicing them consistently. It is hard to believe this, but the fact remains that these techniques are highly favored by search engines because they focus on better user experience.
In line with this, it should make sense discussing those techniques, and if you don’t mind the time and effort they will consume you, you could begin implementing them today for better results tomorrow.
Unique & Robust Content
There is no one-size-fits-it-all package for search engine optimization. So if someone talks about domain age and ignores other equally important matters like good content, they will be losing the opportunity to outrank their competitors who are already ranking for the targeted keyword.
You see, good content is always appreciated by users. If it can provide value, then it will indirectly give a user a reason to visit your site again. There is evidence that Google has incorporated an algorithm that takes care of the number of visitors arriving at a particular page every 24 hours. But you have to give them a reason to keep visiting that page.
Secondly, if you’re writing a 1000 word article on a particular subject, you’re bound to rank better than someone who is putting that idea in 100 words only. For instance, if you’re providing comprehensive local SEO services for surgeons and surgery practices, in-depth articles about particularly types of surgery can not only make the site more keyword-relevant on those surgical terms, but helps to keep the site fresh with new content. This will enable your firm to become the best plastic surgery SEO company by offering premium content services where other plastic surgeon SEO providers are weak.
Also, the 21st century website user is a visual creature. He needs videos/images to spruce up the text he is reading. Most people also don’t have the patience to read through blocks of texts. They prefer watching and learning from illustrations on images. This works well for webmasters owning blogs or sites that teach ”how to” topics. Google’s algorithm knows how to recognize videos and images as well. So if your piece is extremely unique, robust and comprehensive, you will get thumbs up from Google.
In short, your website’s HTML affects your rankings. Pages that load slowly are now being pushed far down the serps. It only makes sense for Google to reserve the top spot for pages that meet a combination of SEO standards, and speed is just one of them.
This is where bounce rate comes in. If users are landing on that page and leaving as quickly because your site has some hidden or spammy script making it hard to load quickly, the inevitable will happen.
That’s one reason you shouldn’t go with free web templates because most of them come with unnecessary scripts that make the pages heavy. Secondly, those scripts make it hard for Google bots or any other search engine bot to efficiently crawl all your web pages, thus your content will never be indexed in the first place.
If you are an avid user of Google search console, you may have realized that your reports showing a huge number of pages that haven’t been indexed due to some unknown error. Sometimes these problems boil down to your website structure, i,e the HTML scripts that are blocking spiders from doing their job. At the end of the day, user experience suffers too.
We know that cross-linking between relevant pages is still important. But the reason behind this is very simple; when you link your related pages, you can pass keyword relevancy (via the anchor text) as well as better distribute domain authority throughout your site.
Other than increasing your pageviews, you are telling crawlers to rank those pages according to keyword relevance. You are also passing link juice and page authority from one page to the other, thus increasing the overall SEO effect on those pages.
The three effective SEO techniques above will never lose value. Stick to them and you will never be hit by any algorithm update, even 20 years from now. And the reason for this is because all of them focus on better user experience. So they’ll never run out of relevance as long as the website user is the center of focus.
Any good SEO needs to be aware of the Google search ranking factors that determine high ranking pages and sites. While these factors are constantly changing as Google refines its search engine algorithm, a few factors tend to remain consistent. So whether you’re a professional SEO or dabbling as an SEO amatuer, understanding the following 5 Google search ranking factors will be vital to your success.
1. Domain-Level Link Factors
This is the topmost ranking factor that decides the rankings of the websites. The domain-level link deals with the number of links reaching a specific domain. One can take advantage of the domain-level link by posting his/her contents and articles on the most popular and most sought after sites. This will help in the better rankings of their websites in the Google search. This is the first step towards achieving a better ranking in the website searches.
2. Page-Level Link Factors
The page-level links denote the number of links that arrive at a page. The search engines filter the pages by the number of unique links to them along with the relevancy. One can improve the page-level link metrics by improving the number of reliable sources from which links are obtained. Even if the site is popular, Google makes sure that each of the pages from that site is valuable to be ranked high.
The page-level link also plays an important role in SEO and search rankings. The link popularity of a page can be boosted by obtaining links from high-quality websites. Examples of such sites include some of the popular blogs pertaining to one’s industry, famous journals, general information sites like Wikipedia, etc.
3. Page-Level Keyword & Content-Based Factors
The page-level keyword and content-based factors play an important role in placing a website at the relevant searches. Google performs searches based on the keywords entered by a user and it is important that one indexes his/her site properly for any combination of search. Some of the places where keywords need to be used are headlines, HTML page titles, meta description, URL, images and other tags. It is highly recommended that the primary keywords appear in all these important places to achieve better SEO.
The secondary keywords should also be placed in the title if it makes sense. In certain cases, the highlighting of these keywords can help a great way to improve the ranking. In this process, one should not ignore the content of the site. People arrive at one’s site to gather information so there should not be any compromise on the content while attempting to improve the page-level keyword metrics.
4. Page-Level Keyword & Agnostic Factors
This SEO element deals with the key factors other than the keywords optimization such as the length of the page, the speed at which page loads, etc. One has to make sure that the site contains optimal content that is not too long or too short. The content should also be readable and appealing for the reader. The loading of the site should be faster because one can lose traffic even if the loading time takes few more seconds than the expected time. If site speed is low, one may want to invest in a website optimization company.
5. Engagement & Traffic/Query Data
This will indicate the number of visits made to a website. This is monitored by Google and it takes into account the number of visitors and traffic from the particular website. The engagement and traffic/query data will tell how well the users are engaged with the website and how well it performs in traffic.
The continuous maintenance of this metric is possible by improving the CTR (click through rate) from the search pages. By keeping good standards in the content being published on the site, one can maintain this metric to have better SEO and make the site more click centric from a usability perspective.
For more Google search engine ranking factors, check out these resources at Moz.com as well as Backlinko.com.