5 Tips to Better Embrace Web Presence Management for Your Company

Search, social media, and other web-based platforms are very important for growing the web presence of a company. Every minute of the day, there are literally millions of people on social media sites, search engines, directories, and other websites that can bring new visitors to your site.

For this reason, it is very important for company to tap into this comprehensive approach of web presence management. A company should approach search engine optimization and social media with a specific strategy of what they hope to achieve. Examples of strategies include informing current customers about new deals, building an online community or generating visits to the company website, and optimizing a website for greater visibility in search.web presence management

In short, it is very important for a company to define specific goals and action items before embracing web presence management. The components below help to shape this approach and bring clarity to some of the means to optimize and manage a company’s web presence.

Content Marketing

Marketing has evolved. Today, customers are responding more to advertisement that has constructive content. Simple promotion words do not cut it anymore. As such, it is very important for a company to perform content marketing that assists its customers. A company seeking to conduct content marketing on the Internet can use promotional material that explains how a customer can solve current challenges in their lives by investing in the company’s products.

Examples of this material are videos, blog posts and podcasts. This shows the customers that the company is empathetic and genuinely wants to help. With this approach, a company can greatly increase its web presence and turn potential customers into loyal, repeat customers. This can often be best achieved by hiring a professional web presence management company.

Search Marketing

Google has a feature known as Google AdWords. This is a form of marketing where links to company websites are provided in the search results when an Internet user searches for a product or service. This is very important in the world of today. While seeking to improve web presence, search marketing should be one of the major items in the execution agenda.

This also encompasses Search Engine Optimization (SEO) strategies, in addition to PPC advertising, as well as including keywords in the copy of your company website. This allows your website to rank high in the Google results page. You should do research of the most effective key words and include them in your copy. This is so that your company website can emerge on the first page of results and boost the chances of scoring customers.

Review Generation

Reviews indicate what the customers think about your company, its products and its services. As such, positive reviews virtually guarantee that your company will be trusted by potential customers. They can then proceed to buy goods and services from you and increase your revenue.

To get good reviews, ask your customers for feedback. Timing is everything in this strategy. You should ask them to review you when you are sure that you have provided them with exceptionally good products and services. In such a case, they are more likely to give positive reviews. These reviews go ahead to convince other customers to buy things from your company.

Other Forms of PR & Reputation Management

Public relations extends from the physical world right into cyberspace. The concept is relevant on the Internet too. You should ensure that you foster good public relations online as you increase your company’s web presence. One of the ways to do this is to maintain a company page in social media. You can use the page to update your customers and get their opinions too. It goes a long way in guaranteeing the success of your company on the Internet.

3 Online Triathlon Coaching Platforms for Athletes & Coaches

Whether you’re a triathlon coach or triathlete, investing in an online training/coaching platform can help make significant progress in your personal or professional endeavors.

online triathlon coaching platformsFor triathlon coaches, online training software can help organize and streamline athlete management and tracking. Online triathlon coaches heavily rely on software platforms to monitor their athletes’ performance, build individualized training programs, and communicate and collaborate.

For triathletes, an online triathlon coaching platform serves as a vital tool to record workouts, structure training plans, and track performance and progression. Athletes who hire triathlon coaches, whether locally or online, will often be recommended to a specific software platform by their coach.

For these reasons, online training and coaching platforms serve an essential role in the global triathlon community. Below we feature three online triathlon coaching platforms to help you progress as a triathlon coach or a triathlete.

TrainingPeaks Online Training Platform

As one of the most popular forms of online training software, TrainingPeaks is widely recognized internationally for athletes and coaches involved in endurance sports (running, swimming, cycling, triathlon, etc.) TrainingPeaks Online Triathlon Coaching Platforms

TrainingPeaks enables both local and online triathlon coaches the ability to plan, monitor, and analyze athletes’ workouts, as well as offers features for nutrition and fueling analyses. TrainingPeaks also has coach matching service, which helps triathlon coaches connect with athletes.

Athletes can log and analyze workouts, track and map triathlon training with mobile devices, and share workout data with fellow triathletes and friends. There are a wide range of pricing options with TrainingPeaks, ranging from free basic access to $19.95/month full access for athletes, and $49/month basic access for coaches (with a $99 license fee) upwards to a premium coach option which is the same as the basic but with a $9/month fee per athlete.

Sportlyzer Online Triathlon Coaching Platform

Sportlyzer Online Triathlon Coaching PlatformsIn addition to offering multisport coaching software, Sportlyzer is also a membership management platform. Suitable for a wide range sports beyond triathlon, coaches can leverage features like: training planning and analyses, performance tests analyses, club calendars (with the ability to track invitations and attendance), and virtual accounts to track athletes who do not log their own training. The membership management feature is also free for coaches.

For triathletes, Sportlyzer provides a training log and data analysis features, data import capabilities from most heart rate monitors, and social networking platform to share workouts and interact with other athletes.

While athletes can use Sportlyzer for free, clubs and coaches can choose from a free basic option as well as premium plan starting at about $31/month (with pricing contingent on the size of the club or athlete roster.)

SportTracks 3 Online Triathlon Coaching Platform

SportTracks Online Triathlon Coaching PlatformsSportTracks 3 is a less popular but feature-rich online triathlon coaching platform that offers a simple workout log, but supports a number of plugins to access its core features. Currently only offered in English, SportTracks 3 enables the capabilities to monitor workouts and physical changes, view detailed charts, explore and save routes, and share training data with your triathlon coach.

Now equipped with Mac, iPad, iPhone and Android compatibility, SportTracks 3 is available for a flat rate of $35.

This short list of online triathlon coaching platforms provide both the online and offline tools to effectively plan and analyze training plans, manage triathletes’ data and progress, and optimize communication between triathlon coaches and athletes. If you have any favorite online triathlon platforms, then let us know in the comments section below.

The Importance of Regular Ecommerce Site Audits

When it comes to operating a seamless ecommerce site, consistently reviewing aspects like content structure, informational architecture, and technical fluidity (coding) can measure the efficiency of the site and how well it performs. Auditing an ecommerce site allows the business to make the needed adjustments to aspects that may otherwise have gone overlooked.ecommerce site audit

The need to conduct ecommerce site audits on a regular basis is reflected in the continual improvement of customer engagement, SEO, sales performance and conversion.

Benefits of auditing a website show just why upkeep and tracking of strategies and their effectiveness in supporting business functions. For instance, the use of phrases and keywords, and analysis of their effectiveness in a company’s SEO efforts, is crucial to improving the ecommerce site’s overall marketing model.

Ecommerce SEO Auditing

The SEO side of an ecommerce site audit analyzes keyword usage, content gaps, and topic groupings as well as helps determine what terms might help increase the website’s traffic. Another benefit an ecommerce SEO site audit can provide is the simplification of content and features of interest to the users by avoiding an overly busy and confusing design that makes visitors confused while finding the information they are seeking to find.

Issues with loading speed can also be addressed in an audit as slower systems people are likely to turn elsewhere for their products, desired information and services. Ecommerce site audits done right can identify faulty code that hinders ecommerce SEO performance. SEO friendly site architecture is vital, and regular ecommerce site audits help to keep updated and competitive with URL structure communicating effectively with search engines. One company that stand behind this when providing ecommerce SEO site audits is Click Centric SEO.

Intelligence via Analytics

Critical ecommerce analytics elements like the he number of pageviews, bounce rates, and time users spend on a page offers intelligence to make drastic improvements. Ecommerce site auditing can use these data to improve various aspects of the marketing strategy, such as providing better quality content via such means as social media and blogs. Regular audits also help ensure that important contact information vital in winning over prospective customers is easy to find and readily available to customers in noticeable fashion in the effort to help increase sales. A good resources for this is Kissmetric’s Blogecommerce seo marketing strategy

Often times a company website may be infected with malware while the company personnel may be unaware of the presence of malicious viruses within computer systems. An audit can help protect a company’s reputation by identifying and fixing viruses before search engines identify the businesses’ website as being untrustworthy and at risk to the user. For this technical auditing stuff, visit SEM Rush’s post on tools.

Other Improvements from Ecommerce Audits

Other improvements that can be made by regular ecommerce auditing include the prioritization of factors, such as the rise in tech trends like the use of mobile friendly website designs that attract more users. When audits are done information and structure are reviewed as are quality and content in the effort to increase overall functionality by allowing businesses to make the necessary changes to assist in helping gain notice in providing better performance.

Minor changes can have a major impact in the long run if done in conjunction with regular audits which in turn helps companies to stay current with the latest business advancements, trends, and technologies in order to stay on the cutting edge of online business website design and services. Regular audits have proven to be a necessary practice in web design and the trend is likely to continue, businesses that don’t optimize their websites regularly are bound to be beat out by market competition.

Custom Design Neon Tank Tops Online

One of the clothes that almost every woman has in her closet is the tank top. The classic tank top is a global staple for warmer weather. And most every woman has a number of tank tops in their closet for different colors and different outfits.

neon tank top design

When to comes to adding some flare to your tank tops, custom designing neon tank tops is a trending fashion statement that many individuals are gravitating toward. Custom neon tank tops are fun, easy to wear, easy to wash and allow for the shoulders to be free in a flirty way.

Neon tank tops cater to all types of individuals and daily moods, as they can be sky blue, neon lime, or hot pink. You can explore these options, and thousands more, by discovering the possibilities of custom design tank tops online.

The Process of Custom Designing Tank Tops Online

design software tank topsYou can get on to a website that offers the service of providing you with the tools to design your own custom tank tops. On these sites, you can choose from the myriad of fluorescent colors that they have. Moreover, you can choose a style of tank top to customize for yourself.

You can customize it with text, beautiful artwork or even a picture of your choice. If you want to print the picture on it, all you have to do is upload one. After this, all you have to do is submit the design and pay for it. The technicians behind the website will prepare your customized neon tank top and ship it to you for free.

In addition to this, many custom neon tank top providers offer a money-back guarantee. This means that if you do not like the result, you can return it and get the money that you paid for the tank top back. Additionally, some providers specialize in custom tank tops for women, while others are gender neutral.

Custom Tank TopWhen you log into these websites to custom design neon tank tops online, you can share your custom design with other people and you can receive designs from them as well. The process of doing this is very easy. All you have to do is open up the custom design tank top website. Then you click on a button that indicates that you can start designing now.

After that, you will land at a page that has a wide variety of products that you can customize. Examples of these products are caps, t-shirts, hoodies, sweatshirts and tank tops. After landing at this page, you can then choose the tank tops.

On the custom tank top design page, you can choose a color that you desire. The properties of the tank tops are indicated at the bottom of the page. Each of the tank tops weighs 4.3 ounces. Moreover, the tank tops are made of a fabric made comprising polyester, cotton and spandex. The fabric is stretchy and flexible.

In addition to these, you can tear away the label at the neck so as to feel comfortable in the tank top. After reviewing the tank top, you can then click on a button to start designing. This takes you to a design page that is chock full with design tools there are text tools, art tools, name tools and picture upload tools. You can use any tool add a design on your tank top. After completing the designing phase, you can then check out and pay for the custom tank top.

Peoria Web Design Company Offers Search Engine Friendly Solutions

Peoria web design company, OIC Group, Inc., is model among web marketing companies in that that the firm has carved a specialized niche in offering search engine friendly web design. As a result, the Peoria-based web design firm has inspired us to write and underscore the importance of search engine friendly website solutions for the upcoming new year.

Web Design SEO Search Friendly

All online business owners know their success is entirely dependent on their online visibility status. In fact, developing excellent visibility copulated with high quality content and visitor engagement techniques are all that is needed to translate traffic to sales.

SEO strategies for improved ranking in organic search are some of the most sought since search engine ranking is visibility’s greatest contributor. Every other visibility engagement like using VoIP and social media platforms all seek to align to search engine ranking.

An online business must therefore ensure at all times that the site and engagements are designed to facilitate ranking. This calls for search friendly web design, optimization, interfacing and marketing.

The Importance of Search Friendly Web Design

In the modern digital market, the only way to succeed is through converting traffic to sales and appearing on the first page of your niche’s results. The first process of ensuing the sight is optimized for search engines is by starting with a search friendly website. Layout, planning, transition, themes, links, images, text, videos and files must all be search friendly and geared towards better ranking. Search Friendly Website

Search engines now include various new ranking elements like user experience which calls for better website design, responsive sites, ergonomics and ease of navigation among others. The aim is to ensure sites that are ranked first do not only provide relevant credible information, but are also safe and exhibit improved user experience. It is therefore important to ensure the website design is responsive and feature standard security. It must also characterize easy navigation, aesthetic themes and conspicuous information path.

Issues of resolution and ergonomics are also part of web designing and development. In short, search friendly web design simply optimizes your pages for search and make is easy for search engine spiders to go through your site.

Creativity Behind the Top Peoria Web Designers

In a region as populous as Peoria, many companies that claim to provide search friendly designing and other SEO solutions to businesses exist. It is upon you to keenly evaluate each company and ensure you contract high quality services from experts of the field. Website design companies in Peoria, IL like OIC Group Inc. have a reputation of providing unparalleled web design and marketing solutions.

This is mainly because OIC Group web design and marketing OIC Web Design Peoriaservices are broad in range. They cover web design, responsive design, search engine optimization, link building, copywriting and content management tools among others. Only a few companies can match the quality of this Illinois based company. It is important to evaluate the provider’s credibility, reputation and portfolio of previous and ongoing work to gauge service quality and compare prices. Website designing, development and maintenance are processes that require continuing upgrading and modification.

The chosen solution company must therefore be a credible experienced and professional in the field. They should also provide specialized and personalized services that can guarantee improved ranking in search results.

One advantage of contracting web design, marketing and SEO services is that their results can be evaluated within a few days. Choosing companies that offer money back guarantees in case there is no noticeable change may be tempting and sometimes the best thing to do. Nonetheless, it is better to contract the services of an expert in the business to stop losing on profits through non-friendly techniques.

Web Presence Optimization: Next-Generation Local SEO?

Web presence optimization is a new term among the community of search marketing specialists who are trying to get higher rankings in Google and other search engines. As most marketing professionals are familiar with the term SEO (or search engine optimization,) web presence optimization is taking SEO to the next level, especially when it comes to local and small business.

The Core Elements of a Web Presence Optimization Strategy

Web Presence OptimizationSo how do you craft a web presence optimization strategy and make it work for you? Below we share some of the primary components that go into optimizing a local business web presence for greater potential to attract leads and new business.

Directory Proliferation

One place to begin in creating a web presence optimization strategy is by listing your business on major local directories. Some ideas of major directories that will optimize your web presence are Yelp, Yahoo, Yellow Pages, Google Places and LinkedIn.

When you list your business on major directories, your business can be seen as more credible and legit, thus worth of higher rankings. This is especially true in Google’s local search engine ranking. The key here is to have consistent and accurate citations. Many web presence optimization companies, like www.webpresencegroup.net, specialize in generating citations for Google local SEO advancement.

Blogging & Content Marketing

Another way is to have a blog. Blogging on a consistent basis will also contribute to making your business rate higher in search engine searches. This is due to the fact that search engines especially Google likes sites that keep dishing out new information on a regular basis.

Also blog posts can be shared around the internet. This allows for direct inbound links to your company’s website. It also allows for an increase in social media followers. We will talk more about social media followers in a bit. To continue, blogging is known as one of the top leading practices for both web presence optimization and SEO.

Speaking of blogging. Guest blogging is another way to build inbound traffic to your website. Look for opportunities to offer a guest blog post on a site that specializes in the same arena as your business. This should be done especially if it is on a site that caters to your region. SEO Local Web Presence

Another excellent idea is to create videos about your business. Creating a simple video that describes your business and the services it offers can do wonders for your business. Just like a blog entry, videos can be shared far and wide, which again means more inbound visitors.

Videos are also appealing to those who like a more interactive approach with businesses they are considering using. Videos can also become viral thanks to sites like YouTube and other video sharing websites. You can even create your own YouTube channel, just in case you want to create more videos for your business. Also videos can be used as a blog entry, which again leads to more visitors and higher ranking.

Social Media Marketing

Last, but definitely not least is social media. Users of social media sites such as Facebook and Twitter are growing by leaps and bounds. Social media avenues can be a way in which you promote your business and share content. It is very easy to create a Facebook page or a Twitter account specifically for your business.

Some business owners even use Instagram. You can share that you created a new video about your business, you can share links to your business website, and share pictures. This activity makes your business look more socially credible, thus helping to fuel your local SEO strategy.

All of these elements not only work to expand the web presence of your local business, but can also contribute to the increase Google rankings of your business’ website. Of course optimizing your website and getting exposed in Google search via organic SEO and PPC advertising is most vital and where you local business’ marketing investment should be.