While almost all companies embrace web design as a necessity and a process-oriented investment, many business fail to construct a web design strategy to ensure the project meets the desired goals and outcomes. In order to ensure that a company’s web design strategy results in an effective website, there are a number of factors to keep in mind.
1. SEO-friendly Coding & Web Development
Search engines analyze websites from every possible angle. They are not attracted by whatever beautiful and impressive images or flashy videos and media that are commonly integrated in today’s standards of web design. Search engines zero-in on content, language, markup, and keywords. While content is the underlying factor, proper SEO-friendly coding (which communicates the content to search engines) is the backbone of well-optimized website.
Search engines are capable of reading and analyzing URLs, strings of code, the content within the code, and deciphering what the searcher expects to find on the web page. In order for you to have an effective websites, a web design that is SEO-friendly is of paramount importance. In addition to the use of relevant keywords that relate to your brand, the overall web development behind the site needs to be fluid and search engine friendly. This may include elements like Schema markup, optimized images and videos, and stripped HTML for website optimization and faster load speeds.
2. Responsive Web Design for Mobile Browsing
In the context of web design, responsive design ensures that the whole layout of the website responds to the screen resolution or type of devices of the user. Responsive design for websites entails optimizing the website for both search engines such as Google, and user experience on mobile devices like smartphones and tablets. More and more users are using their mobile devices and tablets to access websites online. As part of your company’s web design strategy, make sure that your finished product is responsive on all mobile devices.
3. Conversion Rate Optimization
Conversion Rate Optimization (CRO) is the strategic practice of better converting visitors into customers and leads (and ultimately tangible revenue.) CRO employs the use of user feedback and analytic techniques in order to improve website performance. A good example of CRO-driven strategy can be seen by visiting the website of Peoria web design company, Facet Web Tech. This company employs strategic use of CRO, along with elements of SEO and custom web development to craft exceptional websites.
Strategic Use Of CTAs
Call-to-Actions (CTA) as the name implies encompasses strategies designed to convert visitors to one’s website into leads. CTA s may be in the form of a link or a button on the website. They serve to prompt visitors to take specific actions which ultimately increase the revenue streams.
Strategic CTAs entail the use of compelling and actionable verbiage, as well as colors that contrast in order to make them stand out from the rest of the content on the webpage. The CTAs should be relevant to the page content and strategically placed where they make the most sense.
Channeling Users Down Predetermined Conversion Funnel
Multi channel funnels are usually a precise indicator of the relevance of previous searches and referrals to an organizations revenue stream. The conversion funnels are important as they can zero in on the time frame between the user’s point of interest to the time they actually make a purchase. It is therefore important to incorporate optimal measures to ensure users are channeled down conversion funnels that are predetermined when considering effective web design.
4. Social Media Integration
Interacting with followers and building solid social relationships can give your brand that much needed impetus and boost. This effectively helps the organizations’ brand, through web design with social media integration, to gain credibility. The organization will ultimately be able to create a trustworthy and reliable customer base, while gaining much needed exposure.
Social media integration on web design is of paramount importance because of the use of link building. Visitors tend to build their own social media links within their own circles and networks. This results in a lot of inbound links that create visibility and exposure for the organization online.
Organizations and individuals hoping to have a visible presence for their websites online should, therefore, embrace social media platforms during web design. Such platforms include Facebook, Digg, Twitter and LinkedIn.
Visible Social Sharing & Following Icons On The Webpage
The visible icons should stand out from the rest of the content on the page and ensure that visitors can follow the website via a social media platform. This is an important factor to consider in effective web design.
5. Usability & Content
Fresh and regularly updated content is important when designing a web page or website. The web developer and website owner should ensure that the content is portrayed in the highest quality and is relevant, especially to the keyword. If the website does not concur with the keyword, visitors will avoid the website as it will be irrelevant to their search.
When the factors above are put into perspective, an effective web design will ensure that a website that is both useful to the developer and the searcher is created.
This year, the technology community of Peoria, Illinois has seen one of the area’s most reputable computer and IT solutions companies launch a new division of its company. Facet Technologies, Inc. has launched a new website design branch going by the name Facet Web Tech. Facet Web Tech, which will be based in the Peoria, IL area of central Illinois, will offer website design services among others.
Facet Tech is an Illinois based technology firm that has been operating since 1989. The launch of the new branch comes at a time when many businesses in the market are going online. This launch is an indicator of the formidable growth the company has seen over the decades that it has been in operation. It is also an indicator of the company’s ability to adapt to new and changing market trends.
About Facet Technologies, Inc.
For people who may not be familiar with the services of the parent company Facet Tech, the variety of their services has over time grown to include computer repair, business IT support, data recovery services, network security and so on. They have cut out a niche for themselves especially in the area of general IT solutions for businesses.
Since its inception, the company has seen the growth of their solutions over time. The initial business mode of the company was geared towards providing sound consulting technology, products and services. With time, their area of specialty has grown to include the effective use of computer technology to give business solutions to all types of companies. Today, the company has become a formidable force in the area of IT and business consulting services.
Introducing Facet Web Tech for Web Design in Peoria, IL
The new business by Facet Tech, going by the name Facet Web Tech, is geared towards taking up the opportunities that have presented themselves with the growth of the web. The new Peoria, IL web design company has listed website design and development, software development, and web security as some of its primary services.
The addition of these services is appearing to be a particularly great move to complement the services offered by its parent company, Facet Tech. Although the company is yet to fully list its various software products, it is safe to assume that some of these will be business-oriented software. As for website development, some of the services that the company has highlighted include offering security services like cleaning up hacked websites.
The entry of Facet Web Tech of Peoria into the web design and software market is a sign of strategic diversification of the parent company’s IT services. Today, business has continually become more and more digital. Most firms are focused on taking their businesses to the web and the future looks brighter on web platforms. This advance into the digital arena by Facet Web Tech is thus not only a futuristic gesture, but also tactical in many ways.
The growth of Facet Tech to launch the web design division of Facet Web Tech is definitely significant for the Peoria, IL based company. For a company that can claim decades of experience in IT and business solutions, this is just a confirmation of their future vision as a company.
The Prairie Technology Alliance is a single source IT and technology services organization that is made up of several leading member businesses that each specialize in specific areas that support the growth of organizations throughout Peoria and Central Illinois. Members are long-established companies with experiences ranging from 8 to 32 years. This article looks at each member of the Prairie Tech Alliance.
Facet Technologies, Inc.
For the last 32 years, Facet Technologies has been providing IT products, computer repair and networking services to all type of business organizations in central Illinois and Peoria areas. The company designs, supports and implements solutions that can meet the demands of all kind of organizations.
Facet Tech provides a wide range of IT support and consulting services, computer and networking equipment, as well as IT staffing and training solutions. They have established themselves as leaders in tailored security implementations, business software solutions and certified maintenance. All their products and services consistently exceed clients’ expectations.
Facet Technologies, Inc.
2103 Court Street
Pekin, IL 61554
OIC Group Inc.
OIC Group is a search engine optimization (SEO) and website development company that has its headquarters in central Illinois. The company was established in 2002 and has been developing and supporting SEO friendly websites to both small and medium businesses.
All their websites are developed using high quality, SEO-friendly Exponent CMS. OIC Group also offer custom web applications, Peoria web design and development solutions, SEO, web and email marketing and web and email hosting services.
OIC Group, Inc.
845 Brenkman Drive
Pekin, IL 61554
Phone: (309) 680-5600
United Security Communications
United Security Communications has been providing residents of Peoria with high quality phone configuration, installation, sales and services, voicemail and data-cabling services for more than thirty years.
The company’s main goal is “customer satisfaction” and will leave no stone unturned until they achieve it. United Security Communications’ dedication to workmanship and quality products has seen then grow tremendously over the years they have been in the industry.
United Security Communications uses the latest technologies in the data communication industry. They are therefore able to provide you with efficient communication systems such as video systems, point-point wireless, voice over IP and unified voice mail among many others.
United Security Communications
1705 W Luthy Drive
Peoria, IL 61615-1617
Phone: (309) 692-6886
Seico Security is the place to go for all your access control, burglar and fire alarm systems, surveillance and security needs. Contact them any time you need the best access control systems, photo ID, outdoor and indoor CCTV surveillance and fire/ burglar alarms as well as alarm monitoring.
Seico Security always has a product to meet all your surveillance and security requirements. They have been protecting financial, industrial and commercial business organizations since 1972. Each system they provide has been specifically designed to meet all your individual security and surveillance needs.
132 Court Street
Pekin, IL 61554
Phone: 309 347 3200
Guaranteed Ink is among the few manufacturers of ink jet cartridges and printer toner in Central Illinois. The company sells a wide range of OEM products, faxes, laser and inkjet printers, copiers and ribbons at the most competitive prices.
Guaranteed Ink will also repair your printers for free. All you will be required to pay is the cost of the spare part. Contact of visit the address at:
2103 Court Street
Pekin, IL 61554
Phone: 309 369 6225
Learn more about the Prairie Tech Alliance at www.prairietech.org or check them out on Facebook