2015 is near (or already here depending on when you read this,) and many small business marketers/owners are either revamping their local SEO strategy or embarking on a new local SEO strategy.
Regardless of where you and your small business stands with local SEO, the good thing is that you and your marketing team realize the importance and effectiveness of being found on Google.
To help you take righteous action in constructing a sound local SEO strategy, below I share a few vital resources that I use to help rank some of my local SEO client sites. Most of these tools are pay-for-use resources, but several of them offer free scans or offers that can be just enough to get you started.
If your company’s marketing budget is limited, then start with the first resource I have listed. The $84/year will be a momentous marketing investment for local SEO.
Formally GetListed.org (acquired by Moz), Moz Local is a service that ensures that your local business listings (or “citations”) are accurate and consistent across the web.
If you know anything about citations and the role they play in determining the rankings behind Google’s local listings, then you’ll understand the value and power behind this incredible service. Moz Local is supported by some of the largest organization in local business data, such as Acxicom, Infogroup, and Factual, to name a few.
If you’re unaware of the role that citations play in local SEO, then I highly suggest scoping out SEO guide this I put together that explains everything.
Similar to Moz Local, Yext is also a service intended to clean-up your business listings on over 55 major local directories and social media sites. The nice thing about Yext is that the 55 listings are locally-relevant citations. This can have a momentous impact on your local SEO strategy.
The beauty behind Yext is that you can scope out your business current listings for free. For the frugal, this information can give you the information you need to clean-up and optimize your company’s listings manually. But if you prefer to use the service, you’ll need to find a Yext reseller agency. You can hit me up about that on my local Traverse City SEO company website.
By now you should know that citations are an important factor when it comes to increasing the local ranking of your small business. The bummer is that building or cleaning-up inaccurate citations takes a lot of effort.
Whitespark is a tool that’s intended to take the work off your plate. With Whitespark, you’re investing in a service that builds high-quality citations from all across the web. It’s a very popular local SEO service that will help drive your local business listing to the top.
These are just a few of the tools I use for local small business SEO. If you’d like to connect with me, see what I am up to, or pick my brain a little more, hit me up via Tyler Tafelsky on Google+. Thanks for reading.