Having just recently trademarked “It Starts With Search,” Atlanta Internet marketing agency Captivate Search Marketing takes to the digital marketing scene with a new and innovative approach.
Putting local and organic SEO on the forefront, Captivate Search Marketing provides full-service Internet marketing services that combine a host of solutions. Spanning from email and social media marketing to content development and creative strategy, the company offers a wide range of options to best fit their clients’ objectives.
Search-first Internet Marketing
Captivate Search Marketing supports the argument that SEO and search marketing are the most valuable ways to grow a business on the web.
“Look at it this way: people are actively searching Google and other search engines for what your business has to offer. If you’re positioned near the top the search engine results for keywords that reflect your company’s products or services, then you’re owning one of the most valuable forms of advertising real estate.” says Tyler Tafelsky, senior SEO specialist of Captivate Search Marketing.
Supporting Tafelsky’s point, 2016 SEO statistics from IMforza.com show that 93% of online experiences begin with a search engine. Further, the site’s data shows that SEO leads have a 14.6% close rate, while outbound leads (such as direct mail or print advertising) have a 1.7% close rate.
It’s statistics like this that reinforce Captivate Search Marketing’s tagline “It Starts With Search.” Almost every business or brand the agency works with can benefit from embracing SEO as the first means of attack to their Internet marketing program. Even if it’s a long-term battle that may take many months to actualize, when sustainable results are achieved, a company can witness profound growth when organic search traffic sees a dramatic increase.
Where Creativity Meets Data-Driven Strategies
Well known for its highly data-driven approach to crafting comprehensive Internet marketing strategies for its clients, Captivate Search Marketing is beginning to embrace more creative infusion to its Internet marketing solutions. In doing so, the company is reaching to concepts like audience-centric content marketing strategies combined with social media marketing and paid social advertising. These techniques, when developed mindfully with respect to both users and search engines, can further advance the search first approach with hints of creativity.
“One of the things I love most about SEO today is that’s continuously requiring greater levels of creativity. Gone are the days when SEO’s could manipulate search results solely based on keyword-stuffed content and building a few links. Now, SEO requires producing meaningful content that resonates with users, and make that content known throughout the web.” Tafelsky notes.
Captivate Search Marketing continues to adapt to the ever-evolving Internet marketing landscape. While continuously embracing new platforms like Instagram ads and influencer marketing, Captivate Search Marketing’s “Search First” approach will always play a pivotal role in helping businesses grow on the web.
For more information about the Atlanta SEO and Internet marketing agency, follow the address and contact information below:
Captivate Search Marketing
1800 Peachtree St NW #205,
Atlanta, GA 30309
Tel: (404) 953-2406
While almost all companies embrace web design as a necessity and a process-oriented investment, many business fail to construct a web design strategy to ensure the project meets the desired goals and outcomes. In order to ensure that a company’s web design strategy results in an effective website, there are a number of factors to keep in mind.
1. SEO-friendly Coding & Web Development
Search engines analyze websites from every possible angle. They are not attracted by whatever beautiful and impressive images or flashy videos and media that are commonly integrated in today’s standards of web design. Search engines zero-in on content, language, markup, and keywords. While content is the underlying factor, proper SEO-friendly coding (which communicates the content to search engines) is the backbone of well-optimized website.
Search engines are capable of reading and analyzing URLs, strings of code, the content within the code, and deciphering what the searcher expects to find on the web page. In order for you to have an effective websites, a web design that is SEO-friendly is of paramount importance. In addition to the use of relevant keywords that relate to your brand, the overall web development behind the site needs to be fluid and search engine friendly. This may include elements like Schema markup, optimized images and videos, and stripped HTML for website optimization and faster load speeds.
2. Responsive Web Design for Mobile Browsing
In the context of web design, responsive design ensures that the whole layout of the website responds to the screen resolution or type of devices of the user. Responsive design for websites entails optimizing the website for both search engines such as Google, and user experience on mobile devices like smartphones and tablets. More and more users are using their mobile devices and tablets to access websites online. As part of your company’s web design strategy, make sure that your finished product is responsive on all mobile devices.
3. Conversion Rate Optimization
Conversion Rate Optimization (CRO) is the strategic practice of better converting visitors into customers and leads (and ultimately tangible revenue.) CRO employs the use of user feedback and analytic techniques in order to improve website performance. A good example of CRO-driven strategy can be seen by visiting the website of Peoria web design company, Facet Web Tech. This company employs strategic use of CRO, along with elements of SEO and custom web development to craft exceptional websites.
Strategic Use Of CTAs
Call-to-Actions (CTA) as the name implies encompasses strategies designed to convert visitors to one’s website into leads. CTA s may be in the form of a link or a button on the website. They serve to prompt visitors to take specific actions which ultimately increase the revenue streams.
Strategic CTAs entail the use of compelling and actionable verbiage, as well as colors that contrast in order to make them stand out from the rest of the content on the webpage. The CTAs should be relevant to the page content and strategically placed where they make the most sense.
Channeling Users Down Predetermined Conversion Funnel
Multi channel funnels are usually a precise indicator of the relevance of previous searches and referrals to an organizations revenue stream. The conversion funnels are important as they can zero in on the time frame between the user’s point of interest to the time they actually make a purchase. It is therefore important to incorporate optimal measures to ensure users are channeled down conversion funnels that are predetermined when considering effective web design.
4. Social Media Integration
Interacting with followers and building solid social relationships can give your brand that much needed impetus and boost. This effectively helps the organizations’ brand, through web design with social media integration, to gain credibility. The organization will ultimately be able to create a trustworthy and reliable customer base, while gaining much needed exposure.
Social media integration on web design is of paramount importance because of the use of link building. Visitors tend to build their own social media links within their own circles and networks. This results in a lot of inbound links that create visibility and exposure for the organization online.
Organizations and individuals hoping to have a visible presence for their websites online should, therefore, embrace social media platforms during web design. Such platforms include Facebook, Digg, Twitter and LinkedIn.
Visible Social Sharing & Following Icons On The Webpage
The visible icons should stand out from the rest of the content on the page and ensure that visitors can follow the website via a social media platform. This is an important factor to consider in effective web design.
5. Usability & Content
Fresh and regularly updated content is important when designing a web page or website. The web developer and website owner should ensure that the content is portrayed in the highest quality and is relevant, especially to the keyword. If the website does not concur with the keyword, visitors will avoid the website as it will be irrelevant to their search.
When the factors above are put into perspective, an effective web design will ensure that a website that is both useful to the developer and the searcher is created.
Contrary to the constantly evolving practice of SEO, there are certain “old school SEO techniques” that will never go away no matter how the search engine algorithms change. In fact, webmasters who utilize these techniques realize tremendous SEO value practicing them consistently. It is hard to believe this, but the fact remains that these techniques are highly favored by search engines because they focus on better user experience.
In line with this, it should make sense discussing those techniques, and if you don’t mind the time and effort they will consume you, you could begin implementing them today for better results tomorrow.
Unique & Robust Content
There is no one-size-fits-it-all package for search engine optimization. So if someone talks about domain age and ignores other equally important matters like good content, they will be losing the opportunity to outrank their competitors who are already ranking for the targeted keyword.
You see, good content is always appreciated by users. If it can provide value, then it will indirectly give a user a reason to visit your site again. There is evidence that Google has incorporated an algorithm that takes care of the number of visitors arriving at a particular page every 24 hours. But you have to give them a reason to keep visiting that page.
Secondly, if you’re writing a 1000 word article on a particular subject, you’re bound to rank better than someone who is putting that idea in 100 words only. For instance, if you’re providing comprehensive local SEO services for surgeons and surgery practices, in-depth articles about particularly types of surgery can not only make the site more keyword-relevant on those surgical terms, but helps to keep the site fresh with new content. This will enable your firm to become the best plastic surgery SEO company by offering premium content services where other plastic surgeon SEO providers are weak.
Also, the 21st century website user is a visual creature. He needs videos/images to spruce up the text he is reading. Most people also don’t have the patience to read through blocks of texts. They prefer watching and learning from illustrations on images. This works well for webmasters owning blogs or sites that teach ”how to” topics. Google’s algorithm knows how to recognize videos and images as well. So if your piece is extremely unique, robust and comprehensive, you will get thumbs up from Google.
In short, your website’s HTML affects your rankings. Pages that load slowly are now being pushed far down the serps. It only makes sense for Google to reserve the top spot for pages that meet a combination of SEO standards, and speed is just one of them.
This is where bounce rate comes in. If users are landing on that page and leaving as quickly because your site has some hidden or spammy script making it hard to load quickly, the inevitable will happen.
That’s one reason you shouldn’t go with free web templates because most of them come with unnecessary scripts that make the pages heavy. Secondly, those scripts make it hard for Google bots or any other search engine bot to efficiently crawl all your web pages, thus your content will never be indexed in the first place.
If you are an avid user of Google search console, you may have realized that your reports showing a huge number of pages that haven’t been indexed due to some unknown error. Sometimes these problems boil down to your website structure, i,e the HTML scripts that are blocking spiders from doing their job. At the end of the day, user experience suffers too.
We know that cross-linking between relevant pages is still important. But the reason behind this is very simple; when you link your related pages, you can pass keyword relevancy (via the anchor text) as well as better distribute domain authority throughout your site.
Other than increasing your pageviews, you are telling crawlers to rank those pages according to keyword relevance. You are also passing link juice and page authority from one page to the other, thus increasing the overall SEO effect on those pages.
The three effective SEO techniques above will never lose value. Stick to them and you will never be hit by any algorithm update, even 20 years from now. And the reason for this is because all of them focus on better user experience. So they’ll never run out of relevance as long as the website user is the center of focus.
Search, social media, and other web-based platforms are very important for growing the web presence of a company. Every minute of the day, there are literally millions of people on social media sites, search engines, directories, and other websites that can bring new visitors to your site.
For this reason, it is very important for company to tap into this comprehensive approach of web presence management. A company should approach search engine optimization and social media with a specific strategy of what they hope to achieve. Examples of strategies include informing current customers about new deals, building an online community or generating visits to the company website, and optimizing a website for greater visibility in search.
In short, it is very important for a company to define specific goals and action items before embracing web presence management. The components below help to shape this approach and bring clarity to some of the means to optimize and manage a company’s web presence.
Marketing has evolved. Today, customers are responding more to advertisement that has constructive content. Simple promotion words do not cut it anymore. As such, it is very important for a company to perform content marketing that assists its customers. A company seeking to conduct content marketing on the Internet can use promotional material that explains how a customer can solve current challenges in their lives by investing in the company’s products.
Examples of this material are videos, blog posts and podcasts. This shows the customers that the company is empathetic and genuinely wants to help. With this approach, a company can greatly increase its web presence and turn potential customers into loyal, repeat customers. This can often be best achieved by hiring a professional web presence management company.
Google has a feature known as Google AdWords. This is a form of marketing where links to company websites are provided in the search results when an Internet user searches for a product or service. This is very important in the world of today. While seeking to improve web presence, search marketing should be one of the major items in the execution agenda.
This also encompasses Search Engine Optimization (SEO) strategies, in addition to PPC advertising, as well as including keywords in the copy of your company website. This allows your website to rank high in the Google results page. You should do research of the most effective key words and include them in your copy. This is so that your company website can emerge on the first page of results and boost the chances of scoring customers.
Reviews indicate what the customers think about your company, its products and its services. As such, positive reviews virtually guarantee that your company will be trusted by potential customers. They can then proceed to buy goods and services from you and increase your revenue.
To get good reviews, ask your customers for feedback. Timing is everything in this strategy. You should ask them to review you when you are sure that you have provided them with exceptionally good products and services. In such a case, they are more likely to give positive reviews. These reviews go ahead to convince other customers to buy things from your company.
Other Forms of PR & Reputation Management
Public relations extends from the physical world right into cyberspace. The concept is relevant on the Internet too. You should ensure that you foster good public relations online as you increase your company’s web presence. One of the ways to do this is to maintain a company page in social media. You can use the page to update your customers and get their opinions too. It goes a long way in guaranteeing the success of your company on the Internet.
Today, almost every ecommerce business is using the Internet and search engines to market their brands and products. This makes it a necessity to have a strong online presence to compete in a tough ecommerce marketplace.
And while SEO serves to be an effective means of ecommerce marketing, it’s easy for SEO campaigns to become stagnant and obsolete. When rankings plateau, or drop, it’s time to embrace a new set of ecommerce marketing strategies to bring it all together.
This new set of strategies focuses in web presence optimization, which in addition to SEO, seeks to expand an ecommerce brand across many online platforms and marketing channels. Below we delve deeper into the mechanisms behind web presence optimization and how you can revive a stagnant SEO campaign with this new, more cohesive approach.
Mechanisms of Web Presence Optimization
Web presence optimization, unlike search engine optimization, seeks to improve your business’s online presence through many channels. This ensures that wherever it is your existing or potential clients are, they will have greater access to your brand.
Below are some of the top web presence optimization strategies and techniques. They are not arranged in any particular order.
1. Social media optimization
This is a powerful ecommerce marketing strategy that involves the use of different social media sites to connect with clients from all over the world. The most commonly used social media sites are Facebook, Twitter, Instagram and LinkedIn.
The good thing about this technique is that you are not limited to one social media site for use and you can open as many accounts as you feel are necessary. The social media technique allows you to offer the clients information on products and services you offer so as to get them interested and to keep them informed.
Social media also helps to provide the clients with a channel through which they can contact you directly and offer feedback and reviews that are necessary for the business’s progress. Further, the Likes, Tweets, Pins, +1’s and other social signals that attribute quality content can positively impact the SEO-value of that content.
2. Use of newsletters and email marketing
Newsletters are very useful marketing tools and give the client the impression of consistency and reliability that they all seek. The internet allows marketing teams to save on cost of publishing and sending hard copy newsletters.
This is because it is possible to send the newsletters as pdf and other types of soft copy files through emails. They should include news and updates on what is going on within the business so as to keep the recipient’s informed on the latest products and offers from the business.
3. PPC optimization
PPC refers to pay per click marketing applied in business websites. It involves the use of call to action commands where the person visiting the specific page is requested to take certain actions such as calling the company, redeeming a coupon or leaving a comment. These help to create more personal connections with clients which is great for marketing.
4. Blogging and content marketing
Blogs are in a lot of ways similar to ordinary business websites but take a more personal approach. Blogs are a great marketing tool especially when you want to show the clients the more human side of the company.
When developing a blog or content publishing platform, it is very important to consider your target market and include content that will get and keep them hooked to your blog posts. It is also important to be consistent because unlike websites, blogs require constant updating and posting to keep the clients coming. Most web presence companies will suggest starting a blog, both for web presence optimization and SEO.
Web presence optimization: the bottom line
After all is said and done, it is important to invest in web presence optimization as a SEO and search engine marketing strategy. In a day and age where a huge part of the population is internet-dependent, the greater your online visibility the better for you.
Web presence optimization is a new term among the community of search marketing specialists who are trying to get higher rankings in Google and other search engines. As most marketing professionals are familiar with the term SEO (or search engine optimization,) web presence optimization is taking SEO to the next level, especially when it comes to local and small business.
The Core Elements of a Web Presence Optimization Strategy
So how do you craft a web presence optimization strategy and make it work for you? Below we share some of the primary components that go into optimizing a local business web presence for greater potential to attract leads and new business.
One place to begin in creating a web presence optimization strategy is by listing your business on major local directories. Some ideas of major directories that will optimize your web presence are Yelp, Yahoo, Yellow Pages, Google Places and LinkedIn.
When you list your business on major directories, your business can be seen as more credible and legit, thus worth of higher rankings. This is especially true in Google’s local search engine ranking. The key here is to have consistent and accurate citations. Many web presence optimization companies, like www.webpresencegroup.net, specialize in generating citations for Google local SEO advancement.
Blogging & Content Marketing
Another way is to have a blog. Blogging on a consistent basis will also contribute to making your business rate higher in search engine searches. This is due to the fact that search engines especially Google likes sites that keep dishing out new information on a regular basis.
Also blog posts can be shared around the internet. This allows for direct inbound links to your company’s website. It also allows for an increase in social media followers. We will talk more about social media followers in a bit. To continue, blogging is known as one of the top leading practices for both web presence optimization and SEO.
Speaking of blogging. Guest blogging is another way to build inbound traffic to your website. Look for opportunities to offer a guest blog post on a site that specializes in the same arena as your business. This should be done especially if it is on a site that caters to your region.
Another excellent idea is to create videos about your business. Creating a simple video that describes your business and the services it offers can do wonders for your business. Just like a blog entry, videos can be shared far and wide, which again means more inbound visitors.
Videos are also appealing to those who like a more interactive approach with businesses they are considering using. Videos can also become viral thanks to sites like YouTube and other video sharing websites. You can even create your own YouTube channel, just in case you want to create more videos for your business. Also videos can be used as a blog entry, which again leads to more visitors and higher ranking.
Social Media Marketing
Last, but definitely not least is social media. Users of social media sites such as Facebook and Twitter are growing by leaps and bounds. Social media avenues can be a way in which you promote your business and share content. It is very easy to create a Facebook page or a Twitter account specifically for your business.
Some business owners even use Instagram. You can share that you created a new video about your business, you can share links to your business website, and share pictures. This activity makes your business look more socially credible, thus helping to fuel your local SEO strategy.
All of these elements not only work to expand the web presence of your local business, but can also contribute to the increase Google rankings of your business’ website. Of course optimizing your website and getting exposed in Google search via organic SEO and PPC advertising is most vital and where you local business’ marketing investment should be.