When it comes to operating a seamless ecommerce site, consistently reviewing aspects like content structure, informational architecture, and technical fluidity (coding) can measure the efficiency of the site and how well it performs. Auditing an ecommerce site allows the business to make the needed adjustments to aspects that may otherwise have gone overlooked.
The need to conduct ecommerce site audits on a regular basis is reflected in the continual improvement of customer engagement, SEO, sales performance and conversion.
Benefits of auditing a website show just why upkeep and tracking of strategies and their effectiveness in supporting business functions. For instance, the use of phrases and keywords, and analysis of their effectiveness in a company’s SEO efforts, is crucial to improving the ecommerce site’s overall marketing model.
Ecommerce SEO Auditing
The SEO side of an ecommerce site audit analyzes keyword usage, content gaps, and topic groupings as well as helps determine what terms might help increase the website’s traffic. Another benefit an ecommerce SEO site audit can provide is the simplification of content and features of interest to the users by avoiding an overly busy and confusing design that makes visitors confused while finding the information they are seeking to find.
Issues with loading speed can also be addressed in an audit as slower systems people are likely to turn elsewhere for their products, desired information and services. Ecommerce site audits done right can identify faulty code that hinders ecommerce SEO performance. SEO friendly site architecture is vital, and regular ecommerce site audits help to keep updated and competitive with URL structure communicating effectively with search engines. One company that stand behind this when providing ecommerce SEO site audits is Click Centric SEO.
Intelligence via Analytics
Critical ecommerce analytics elements like the he number of pageviews, bounce rates, and time users spend on a page offers intelligence to make drastic improvements. Ecommerce site auditing can use these data to improve various aspects of the marketing strategy, such as providing better quality content via such means as social media and blogs. Regular audits also help ensure that important contact information vital in winning over prospective customers is easy to find and readily available to customers in noticeable fashion in the effort to help increase sales. A good resources for this is Kissmetric’s Blog.
Often times a company website may be infected with malware while the company personnel may be unaware of the presence of malicious viruses within computer systems. An audit can help protect a company’s reputation by identifying and fixing viruses before search engines identify the businesses’ website as being untrustworthy and at risk to the user. For this technical auditing stuff, visit SEM Rush’s post on tools.
Other Improvements from Ecommerce Audits
Other improvements that can be made by regular ecommerce auditing include the prioritization of factors, such as the rise in tech trends like the use of mobile friendly website designs that attract more users. When audits are done information and structure are reviewed as are quality and content in the effort to increase overall functionality by allowing businesses to make the necessary changes to assist in helping gain notice in providing better performance.
Minor changes can have a major impact in the long run if done in conjunction with regular audits which in turn helps companies to stay current with the latest business advancements, trends, and technologies in order to stay on the cutting edge of online business website design and services. Regular audits have proven to be a necessary practice in web design and the trend is likely to continue, businesses that don’t optimize their websites regularly are bound to be beat out by market competition.
Looking for an effective way to establish credibility, strengthen your reputation and build trust all while generating leads for your business? Have you thought about deploying an educational content marketing strategy in order to educate your target audience about your products, services, or a hot topic in your industry?
Content marketing strategies and their respective approaches come in all different shapes, sizes and formats. They can be simple one-page PDFs or more extensive 100+ page e-Books. If you’re not sure where to start, check out these five examples of SEO and digital marketing organizations that have successfully implemented consultative and educational content marketing strategies focused on SEO and online marketing.
5 Successful Content Marketing Strategies
Not only will these content marketing examples provide education to help you hone your SEO and web marketing practice, but they are each very inspiring examples of how to do content marketing right.
1. The Beginner’s Guide to SEO by Moz
“The Beginner’s Guide to SEO” has become a staple in the education of any internet marketing newbie. The guide is free to download and walks readers through basic SEO terminology, how search engines work and the process of optimizing a site for search. With over a million reads to date, The Beginner’s Guide to SEO has been very successful in establishing credibility and trust, which has helped make Moz one of the world’s top authorities on SEO.
2. The Web Presence Optimization Strategy Guide by Web Presence Group
Terms like “Organic SEO,” “Pay Per Click advertising” and “mobile marketing” are more than just buzz words – and the “Web Presence Optimization Strategy Guide” helps readers understand and implement all of them. Compiled by a specialized boutique website optimization company, the long awaited comprehensive web presence optimization guide helps brands take a more cohesive approach to building and optimizing their brands online by understanding much more than just the basics of SEO. This guide paints a more complete picture of the digital marketing landscape and explains why all of these segments are necessary for success.
3. SEO Book by Aaron Matthew Wall
Not all content marketing strategies are static: some evolve on an almost-daily basis to provide fresh and relevant content to loyal readers. The 350+ page “SEO Book” by Aaron Matthew Wall is a perfect example of dynamic digital marketing content. The first few pages of the SEO Book outline a great checklist for optimizing a site for search, but Wall adds new chapters continuously to help readers stay up to date on the latest SEO tips and tricks.
4. Traverse City SEO Guide for 2015 by TC Top of Mind
Of course, small businesses will have a hard time achieving readership and recognition on the scale of a big player like Moz. However, this shouldn’t deter you from content marketing: just make sure to play to your strengths and craft a strategy that fits the scope of your business. That’s exactly what TC Top of Mind achieved with the “Traverse City SEO Guide for 2015.” Local SEO is incredibly important – and this guide focuses on SEO for Traverse City companies is specifically designed to help small businesses in the Traverse City area improve their search rankings in house.
5. Learning SEO from the Experts by HubSpot
HubSpot is one of the most renowned authorities on content marketing. Their website supplies some of the best infographics, blogs, webinars and e-books on anything and everything related to web content. This particular e-Book, Learning SEO from the Experts is a compilation of SEO experts sharing new ideas, tried and true best practices and stories of search success.
Do you have any awesome examples of educational or consultative content marketing strategies? Please share in the comments below!
In the past, health care providers did not have to go out of their way to market themselves. However, there has been a shift in the way people find their doctors, surgeons, dentists, etc.
A medical professional can no longer rely on word of mouth alone, but has to provide a way for people to find them and get the information they are looking for online. For many of these professionals, SEO has been the cornerstone to getting quality new patient leads, helping to grow their medical practice.
While some specialists take SEO into their own hands, some recruit the help of experienced SEO experts. Whatever the case may be for your practice, we’ve compiled some great resources that will help cultivate strategic insight for an effective SEO program. The following website and online resources offer valuable information that can help medical providers market themselves and optimize their web presence in a professional and ethical way.
SEO Survival Guide for Aesthetic Surgeons
The SEO Survival Guide for Aesthetic Surgeons is a highly professional and effective white paper design to help aesthetic surgeons gain information they need to develop a brand as well as a long term SEO strategy that includes the key points to help achieve high rankings.
Surgeon must produce a higher level of quality on their sites and social media points of contact than the average business. It is essential to develop a trustworthy brand and to carry that through the entire content of each website, social media page, and ad. In addition to offering great insights when it comes to surgeon SEO strategies, this site offers in depth information to help health professionals achieve the online image that will not only attract people to their site, but also into their offices.
Medical SEO & Internet Marketing
Focuses strongly on the old versus the new SEO strategies, Medical SEO & Internet Marketing offers a blended approach to optimizing a medical professionals web presence. While old strategies focused on short term goals, the newer strategies that work properly with the evolution of the Google search algorithms, or formulae for ranking search results, are supported on this website.
This site teaches methods that go beyond ‘keyword stuffing’ and random link-building strategies that can actually result in a drop in ranking. Long term strategies are developed with this method including informative content, visually appealing images, and ad campaigns.
Kissmetrics Social Media + SEO
Kissmetrics has a great deal of information about SEO that can help medical professionals make decisions about how to handle their own campaign. When reviewing https://blog.kissmetrics.com/social-media-and-seo/, it becomes obvious that social media has become tightly linked with SEO. The importance of using social media platforms, such as Facebook, continues to gain momentum and has become ingrained in search engine ranking results.
Chiro Built is a website design site that does a great job of pointing out multiple aspects of SEO marketing while keeping in mind other issues that are important to a business. For example, the site keeps branding in mind so that you can get traffic to your site but also attract your target audience and present yourself in a way that will dovetail with the image you have developed in your office and community. The development of the site is highly visual and linked to SEO in a way that is tasteful for the medical community. To learn more, visit ChiroBuilt.com
Dentistry IQ is a useful site that gives beneficial information not only for dentists but for other health care professionals looking for a way to increase their web presence while maintaining a professional image. At Dentistry IQ, the site gives a list of questions to ask an SEO team so that you can choose SEO help that will optimize Google rankings without wasting time or money.
SEO strategies can promote and improve your website in order to receive more visitors from search engines. There are many strategies in SEO, some focusing on the way sites link to your website, others on your website content or ensuring your website is well structured in a way that search engines are able to understand.
However, efficient SEO strategies are not only about search engine-friendly websites but also about making your website human friendly too. A good SEO strategy is focused on building and optimizing a website for greater user value and interaction, not just a site optimized for search engines.
Leverage SEO Strategies That Proven Effective & Timeless
With Google’s algorithm upgrades, it can be confusing to know what’s effective here and now. For this reason it is recommended to use more SEO strategies that together can have a synergetic effect.
Success with SEO in 2015 can be achieved by putting together a robust combination of SEO strategies that brings together credible internal links and a proper sitemap, a new, unique, and conversion oriented page copy with great content, and integrated Schema Markup.
Each of these SEO strategies builds your brand value and website authority, provides value to readers, and supports each other. We will discuss here these three strategies that can bring more SEO value to your website:
1. Create Sitemap & Internal Links
The infrastructure of internal links on your site can have a high SEO value. The internal links on your website give Google an important signal that your webpage is valuable, keyword relevant, and useful. Google judges your content more valuable the more links to it, even internally. Internal links also help with search engine crawling and indexing of the site as a whole.
Today a link building strategy is more about external links pointing to your site. However, tour internal links should be different as it connects webpages to other relevant webpages that are intended for better rankings. This can require some creativity, but can ultimately help your site’s overall website optimization strategy.
2. Revamp Page Copy
You have to make the most of your web pages content. This is an important pillar in on-site SEO. Website content and structure consists in keyword research, good site design, maximizing user experience, creating content that is unique and brings value to your readers and in organizing your website and optimizing your content. This approach can also help increase your rank in Google and other search engines that feed off fresh content.
3. Integrate Schema Markup
Schema Markup has become important, especially to local rankings. Schema.org provides a common language between major search engines. By integrating schema markup to the address on your blog or site you provide useful data about your business, such as business name and address. This is extremely useful, especially if your business is location dependent. Using schema markup language makes it easy to inform the search engines about your business.
A simplistic SEO approach in 2015 is no longer enough in the complex world of SEO. In order to be effective SEO requires integrating and combining various strategies, ranging from your website content optimization, to link building, and Schema Markup integration.
Peoria web design company, OIC Group, Inc., is model among web marketing companies in that that the firm has carved a specialized niche in offering search engine friendly web design. As a result, the Peoria-based web design firm has inspired us to write and underscore the importance of search engine friendly website solutions for the upcoming new year.
All online business owners know their success is entirely dependent on their online visibility status. In fact, developing excellent visibility copulated with high quality content and visitor engagement techniques are all that is needed to translate traffic to sales.
SEO strategies for improved ranking in organic search are some of the most sought since search engine ranking is visibility’s greatest contributor. Every other visibility engagement like using VoIP and social media platforms all seek to align to search engine ranking.
An online business must therefore ensure at all times that the site and engagements are designed to facilitate ranking. This calls for search friendly web design, optimization, interfacing and marketing.
The Importance of Search Friendly Web Design
In the modern digital market, the only way to succeed is through converting traffic to sales and appearing on the first page of your niche’s results. The first process of ensuing the sight is optimized for search engines is by starting with a search friendly website. Layout, planning, transition, themes, links, images, text, videos and files must all be search friendly and geared towards better ranking.
Search engines now include various new ranking elements like user experience which calls for better website design, responsive sites, ergonomics and ease of navigation among others. The aim is to ensure sites that are ranked first do not only provide relevant credible information, but are also safe and exhibit improved user experience. It is therefore important to ensure the website design is responsive and feature standard security. It must also characterize easy navigation, aesthetic themes and conspicuous information path.
Issues of resolution and ergonomics are also part of web designing and development. In short, search friendly web design simply optimizes your pages for search and make is easy for search engine spiders to go through your site.
Creativity Behind the Top Peoria Web Designers
In a region as populous as Peoria, many companies that claim to provide search friendly designing and other SEO solutions to businesses exist. It is upon you to keenly evaluate each company and ensure you contract high quality services from experts of the field. Website design companies in Peoria, IL like OIC Group Inc. have a reputation of providing unparalleled web design and marketing solutions.
This is mainly because OIC Group web design and marketing services are broad in range. They cover web design, responsive design, search engine optimization, link building, copywriting and content management tools among others. Only a few companies can match the quality of this Illinois based company. It is important to evaluate the provider’s credibility, reputation and portfolio of previous and ongoing work to gauge service quality and compare prices. Website designing, development and maintenance are processes that require continuing upgrading and modification.
The chosen solution company must therefore be a credible experienced and professional in the field. They should also provide specialized and personalized services that can guarantee improved ranking in search results.
One advantage of contracting web design, marketing and SEO services is that their results can be evaluated within a few days. Choosing companies that offer money back guarantees in case there is no noticeable change may be tempting and sometimes the best thing to do. Nonetheless, it is better to contract the services of an expert in the business to stop losing on profits through non-friendly techniques.
Web presence optimization is a new term among the community of search marketing specialists who are trying to get higher rankings in Google and other search engines. As most marketing professionals are familiar with the term SEO (or search engine optimization,) web presence optimization is taking SEO to the next level, especially when it comes to local and small business.
The Core Elements of a Web Presence Optimization Strategy
So how do you craft a web presence optimization strategy and make it work for you? Below we share some of the primary components that go into optimizing a local business web presence for greater potential to attract leads and new business.
One place to begin in creating a web presence optimization strategy is by listing your business on major local directories. Some ideas of major directories that will optimize your web presence are Yelp, Yahoo, Yellow Pages, Google Places and LinkedIn.
When you list your business on major directories, your business can be seen as more credible and legit, thus worth of higher rankings. This is especially true in Google’s local search engine ranking. The key here is to have consistent and accurate citations. Many web presence optimization companies, like www.webpresencegroup.net, specialize in generating citations for Google local SEO advancement.
Blogging & Content Marketing
Another way is to have a blog. Blogging on a consistent basis will also contribute to making your business rate higher in search engine searches. This is due to the fact that search engines especially Google likes sites that keep dishing out new information on a regular basis.
Also blog posts can be shared around the internet. This allows for direct inbound links to your company’s website. It also allows for an increase in social media followers. We will talk more about social media followers in a bit. To continue, blogging is known as one of the top leading practices for both web presence optimization and SEO.
Speaking of blogging. Guest blogging is another way to build inbound traffic to your website. Look for opportunities to offer a guest blog post on a site that specializes in the same arena as your business. This should be done especially if it is on a site that caters to your region.
Another excellent idea is to create videos about your business. Creating a simple video that describes your business and the services it offers can do wonders for your business. Just like a blog entry, videos can be shared far and wide, which again means more inbound visitors.
Videos are also appealing to those who like a more interactive approach with businesses they are considering using. Videos can also become viral thanks to sites like YouTube and other video sharing websites. You can even create your own YouTube channel, just in case you want to create more videos for your business. Also videos can be used as a blog entry, which again leads to more visitors and higher ranking.
Social Media Marketing
Last, but definitely not least is social media. Users of social media sites such as Facebook and Twitter are growing by leaps and bounds. Social media avenues can be a way in which you promote your business and share content. It is very easy to create a Facebook page or a Twitter account specifically for your business.
Some business owners even use Instagram. You can share that you created a new video about your business, you can share links to your business website, and share pictures. This activity makes your business look more socially credible, thus helping to fuel your local SEO strategy.
All of these elements not only work to expand the web presence of your local business, but can also contribute to the increase Google rankings of your business’ website. Of course optimizing your website and getting exposed in Google search via organic SEO and PPC advertising is most vital and where you local business’ marketing investment should be.
2015 is near (or already here depending on when you read this,) and many small business marketers/owners are either revamping their local SEO strategy or embarking on a new local SEO strategy.
Regardless of where you and your small business stands with local SEO, the good thing is that you and your marketing team realize the importance and effectiveness of being found on Google.
To help you take righteous action in constructing a sound local SEO strategy, below I share a few vital resources that I use to help rank some of my local SEO client sites. Most of these tools are pay-for-use resources, but several of them offer free scans or offers that can be just enough to get you started.
If your company’s marketing budget is limited, then start with the first resource I have listed. The $84/year will be a momentous marketing investment for local SEO.
Formally GetListed.org (acquired by Moz), Moz Local is a service that ensures that your local business listings (or “citations”) are accurate and consistent across the web.
If you know anything about citations and the role they play in determining the rankings behind Google’s local listings, then you’ll understand the value and power behind this incredible service. Moz Local is supported by some of the largest organization in local business data, such as Acxicom, Infogroup, and Factual, to name a few.
If you’re unaware of the role that citations play in local SEO, then I highly suggest scoping out SEO guide this I put together that explains everything.
Similar to Moz Local, Yext is also a service intended to clean-up your business listings on over 55 major local directories and social media sites. The nice thing about Yext is that the 55 listings are locally-relevant citations. This can have a momentous impact on your local SEO strategy.
The beauty behind Yext is that you can scope out your business current listings for free. For the frugal, this information can give you the information you need to clean-up and optimize your company’s listings manually. But if you prefer to use the service, you’ll need to find a Yext reseller agency. You can hit me up about that on my local Traverse City SEO company website.
By now you should know that citations are an important factor when it comes to increasing the local ranking of your small business. The bummer is that building or cleaning-up inaccurate citations takes a lot of effort.
Whitespark is a tool that’s intended to take the work off your plate. With Whitespark, you’re investing in a service that builds high-quality citations from all across the web. It’s a very popular local SEO service that will help drive your local business listing to the top.
These are just a few of the tools I use for local small business SEO. If you’d like to connect with me, see what I am up to, or pick my brain a little more, hit me up via Tyler Tafelsky on Google+. Thanks for reading.