Having just recently trademarked “It Starts With Search,” Atlanta Internet marketing agency Captivate Search Marketing takes to the digital marketing scene with a new and innovative approach.
Putting local and organic SEO on the forefront, Captivate Search Marketing provides full-service Internet marketing services that combine a host of solutions. Spanning from email and social media marketing to content development and creative strategy, the company offers a wide range of options to best fit their clients’ objectives.
Search-first Internet Marketing
Captivate Search Marketing supports the argument that SEO and search marketing are the most valuable ways to grow a business on the web.
“Look at it this way: people are actively searching Google and other search engines for what your business has to offer. If you’re positioned near the top the search engine results for keywords that reflect your company’s products or services, then you’re owning one of the most valuable forms of advertising real estate.” says Tyler Tafelsky, senior SEO specialist of Captivate Search Marketing.
Supporting Tafelsky’s point, 2016 SEO statistics from IMforza.com show that 93% of online experiences begin with a search engine. Further, the site’s data shows that SEO leads have a 14.6% close rate, while outbound leads (such as direct mail or print advertising) have a 1.7% close rate.
It’s statistics like this that reinforce Captivate Search Marketing’s tagline “It Starts With Search.” Almost every business or brand the agency works with can benefit from embracing SEO as the first means of attack to their Internet marketing program. Even if it’s a long-term battle that may take many months to actualize, when sustainable results are achieved, a company can witness profound growth when organic search traffic sees a dramatic increase.
Where Creativity Meets Data-Driven Strategies
Well known for its highly data-driven approach to crafting comprehensive Internet marketing strategies for its clients, Captivate Search Marketing is beginning to embrace more creative infusion to its Internet marketing solutions. In doing so, the company is reaching to concepts like audience-centric content marketing strategies combined with social media marketing and paid social advertising. These techniques, when developed mindfully with respect to both users and search engines, can further advance the search first approach with hints of creativity.
“One of the things I love most about SEO today is that’s continuously requiring greater levels of creativity. Gone are the days when SEO’s could manipulate search results solely based on keyword-stuffed content and building a few links. Now, SEO requires producing meaningful content that resonates with users, and make that content known throughout the web.” Tafelsky notes.
Captivate Search Marketing continues to adapt to the ever-evolving Internet marketing landscape. While continuously embracing new platforms like Instagram ads and influencer marketing, Captivate Search Marketing’s “Search First” approach will always play a pivotal role in helping businesses grow on the web.
For more information about the Atlanta SEO and Internet marketing agency, follow the address and contact information below:
Captivate Search Marketing
1800 Peachtree St NW #205,
Atlanta, GA 30309
Tel: (404) 953-2406
Google Maps marketing has become a vital component for any business embracing local SEO and search engine marketing. Claiming a presence atop Google’s local listings is a powerful means to generate quality, in-market traffic to a business’s website. For this reason, Google maps marketing is an essential investment for all types of companies targeting a local market.
Perhaps the most common reference to Google Maps marketing is the local 3 pack listings. Typically shown above the organic search results and below the PPC ads, the local 3 pack is a unique and highly-sought set of business listings associated with keyword queries that have local relevance (i.e. dentists, chiropractors, restaurants, etc.)
While the local 3 pack is the most influential traffic driver for SEO, there is also the ranked Google Maps search results. These listings, which are based on different variables compared to the 3 pack, are the other component to Google Maps marketing. Together, these platforms give businesses the opportunity to widen their search visibility and grow their business.
To help your business rank higher in both the local 3 pack listings and ranked Google Maps search results, below we share a few Google Maps SEO tips that you can apply (most in-house with the right approach.) Employ these Google Maps marketing and SEO tips and captivate local audiences to visit your company’s website.
Google Maps SEO Ranking Factors
Google Maps SEO includes a number of different strategies and tactics when compared to other forms of SEO. To help bring some of these strategies and tips to life, below are some of the foundational ranking factors that influence Google Maps marketing.
- Verified Google My Business page associated with the business
- 100% populated Google My Business page properly linked to the business website
- Number of customers ratings/reviews on the Google My Business Local page
- Volume and accuracy of “citations” (or mentions of the business name, address, and phone number) on other sites, such as Yelp, Facebook, Yellowpages, LinkedIn, etc.
- Domain authority of the business’s website
- The proximity of the business location to the city center (as defined by Google Maps)
These are a handful of the most influential ranking factors that influence Google Maps SEO. These variable often reflect which businesses appear in the local 3-pack listings in the Google search results. To learn more about Google Maps SEO ranking factors, CaptivateLocal.com offers a number of insights and is Google certified partner.
Google My Business SEO Tips
To properly execute a Google Maps marketing and SEO strategy, a business must first claim, optimize, and verify it’s Google My Business page. In many cases, a business might already have a Google My Business page but not even know it.
As a result, it’s best to start by auditing a business’s web properties, particularly claiming ownership of its Google My Business page. Once claimed and able to edit, a business will need to execute the following Google My Business SEO tips to get the most from Google Maps marketing for local businesses.
- Include all information in entirety, including tagline, about summary, hours of operation, address, contact information, etc.
- Tag the most relevant categories (up to five with one primary category) so that the business can be properly categorized
- Add optimized videos and images of your business
- Implement a review generation strategy to earn more positive customer ratings on Google My Business (in addition to other listings, like Yelp, Yellowpages, etc.)
- Link to your Google My Business page from your website; and link to your website from your Google My Business page.
Proper optimization of your Google My Business page is a pivotal component to a successful Google Maps SEO strategy. By understanding the latter ranking factors and implementing local Google Maps SEO best practices, your company can leap frog its local competitors and drive more in-market traffic to its website.
While almost all companies embrace web design as a necessity and a process-oriented investment, many business fail to construct a web design strategy to ensure the project meets the desired goals and outcomes. In order to ensure that a company’s web design strategy results in an effective website, there are a number of factors to keep in mind.
1. SEO-friendly Coding & Web Development
Search engines analyze websites from every possible angle. They are not attracted by whatever beautiful and impressive images or flashy videos and media that are commonly integrated in today’s standards of web design. Search engines zero-in on content, language, markup, and keywords. While content is the underlying factor, proper SEO-friendly coding (which communicates the content to search engines) is the backbone of well-optimized website.
Search engines are capable of reading and analyzing URLs, strings of code, the content within the code, and deciphering what the searcher expects to find on the web page. In order for you to have an effective websites, a web design that is SEO-friendly is of paramount importance. In addition to the use of relevant keywords that relate to your brand, the overall web development behind the site needs to be fluid and search engine friendly. This may include elements like Schema markup, optimized images and videos, and stripped HTML for website optimization and faster load speeds.
2. Responsive Web Design for Mobile Browsing
In the context of web design, responsive design ensures that the whole layout of the website responds to the screen resolution or type of devices of the user. Responsive design for websites entails optimizing the website for both search engines such as Google, and user experience on mobile devices like smartphones and tablets. More and more users are using their mobile devices and tablets to access websites online. As part of your company’s web design strategy, make sure that your finished product is responsive on all mobile devices.
3. Conversion Rate Optimization
Conversion Rate Optimization (CRO) is the strategic practice of better converting visitors into customers and leads (and ultimately tangible revenue.) CRO employs the use of user feedback and analytic techniques in order to improve website performance. A good example of CRO-driven strategy can be seen by visiting the website of Peoria web design company, Facet Web Tech. This company employs strategic use of CRO, along with elements of SEO and custom web development to craft exceptional websites.
Strategic Use Of CTAs
Call-to-Actions (CTA) as the name implies encompasses strategies designed to convert visitors to one’s website into leads. CTA s may be in the form of a link or a button on the website. They serve to prompt visitors to take specific actions which ultimately increase the revenue streams.
Strategic CTAs entail the use of compelling and actionable verbiage, as well as colors that contrast in order to make them stand out from the rest of the content on the webpage. The CTAs should be relevant to the page content and strategically placed where they make the most sense.
Channeling Users Down Predetermined Conversion Funnel
Multi channel funnels are usually a precise indicator of the relevance of previous searches and referrals to an organizations revenue stream. The conversion funnels are important as they can zero in on the time frame between the user’s point of interest to the time they actually make a purchase. It is therefore important to incorporate optimal measures to ensure users are channeled down conversion funnels that are predetermined when considering effective web design.
4. Social Media Integration
Interacting with followers and building solid social relationships can give your brand that much needed impetus and boost. This effectively helps the organizations’ brand, through web design with social media integration, to gain credibility. The organization will ultimately be able to create a trustworthy and reliable customer base, while gaining much needed exposure.
Social media integration on web design is of paramount importance because of the use of link building. Visitors tend to build their own social media links within their own circles and networks. This results in a lot of inbound links that create visibility and exposure for the organization online.
Organizations and individuals hoping to have a visible presence for their websites online should, therefore, embrace social media platforms during web design. Such platforms include Facebook, Digg, Twitter and LinkedIn.
Visible Social Sharing & Following Icons On The Webpage
The visible icons should stand out from the rest of the content on the page and ensure that visitors can follow the website via a social media platform. This is an important factor to consider in effective web design.
5. Usability & Content
Fresh and regularly updated content is important when designing a web page or website. The web developer and website owner should ensure that the content is portrayed in the highest quality and is relevant, especially to the keyword. If the website does not concur with the keyword, visitors will avoid the website as it will be irrelevant to their search.
When the factors above are put into perspective, an effective web design will ensure that a website that is both useful to the developer and the searcher is created.
RankBrain is a new creation of Google that was released in October of 2015. In simple terms, RankBrain can be defined as a machine-learning artificial intelligence system. The aim of this system is to help Google sort through search result so as to process the most relevant results for its users.
RankBrain does not operate in isolation but together with the search algorithm. This search algorithm is a computer program that searches through billions of websites and web pages to find only the most relevant ones depending on the search criteria. If provide either enterprise-level or local SEO and search marketing services, then RankBrain is a must-know to help you refine your practice.
Understanding How Google RankBrain Works
Google RankBrain uses artificial intelligence or AI in its computations. AI is where a computer gets to be as smart as a human. It refers to computer systems designed to learn and connect. Machine learning is the instance where a computer learns how to do things rather than follow a program.
For instance, if RankBrain comes across words and phrases that are unfamiliar, it will use intelligence to find other phrases or words with similar meaning then filter results accordingly. This makes Google a lot more effective in providing accurate results.
How to Use RankBrain to Improve SEO Strategy
Google is primarily moved by its users. Google is always trying to improve its user experience so that users get the results they want faster and with accuracy and precision. Therefore, content creators and marketers have to focus more on user optimization rather than keywords and phrases. The first step in adapting SEO to RankBrain is strategic optimization for users and not just keywords.
RankBrain focuses on user intents and this factor alone guides results. Therefore, the SEO challenge here is to determine what users want such as commercial intents, transaction, navigation or simply informational. If the website or content is commercial in nature then keywords should be of a commercial nature. This will make it easy for RankBrain to rank a website appropriately.
An interesting way of using RankBrain is to focus on two very important ranking factors. These are links and the onsite copy.
The best ecommerce site SEO companies should focus on their link building campaigns and organize the on-page SEO for all future web pages. Content needs to be provided directly in the markup so it is easier for RankBrain to find. Keywords should be in bold and the content should be mobile friendly. These will definitely help with the ranking.
Another important factor is to get user insights based on their conversations. Get tools that help analyze user needs and wants then convert these into data that can be used. If a marketer has an email list, then members on the list can be asked some questions and their answers used to provide information to create better content and blog posts with relevant keywords and phrases.
It is important to remember that RankBrain is not the only system used. There are others used by Google as well. RankBrain simply helps find relevant pages that may not contain the exact phrase or words the users entered in the query. By putting all these factors into considerations, an SEO marketer should be able to improve their SEO rankings and take advantage of RankBrain system.
Contrary to the constantly evolving practice of SEO, there are certain “old school SEO techniques” that will never go away no matter how the search engine algorithms change. In fact, webmasters who utilize these techniques realize tremendous SEO value practicing them consistently. It is hard to believe this, but the fact remains that these techniques are highly favored by search engines because they focus on better user experience.
In line with this, it should make sense discussing those techniques, and if you don’t mind the time and effort they will consume you, you could begin implementing them today for better results tomorrow.
Unique & Robust Content
There is no one-size-fits-it-all package for search engine optimization. So if someone talks about domain age and ignores other equally important matters like good content, they will be losing the opportunity to outrank their competitors who are already ranking for the targeted keyword.
You see, good content is always appreciated by users. If it can provide value, then it will indirectly give a user a reason to visit your site again. There is evidence that Google has incorporated an algorithm that takes care of the number of visitors arriving at a particular page every 24 hours. But you have to give them a reason to keep visiting that page.
Secondly, if you’re writing a 1000 word article on a particular subject, you’re bound to rank better than someone who is putting that idea in 100 words only. For instance, if you’re providing comprehensive local SEO services for surgeons and surgery practices, in-depth articles about particularly types of surgery can not only make the site more keyword-relevant on those surgical terms, but helps to keep the site fresh with new content. This will enable your firm to become the best plastic surgery SEO company by offering premium content services where other plastic surgeon SEO providers are weak.
Also, the 21st century website user is a visual creature. He needs videos/images to spruce up the text he is reading. Most people also don’t have the patience to read through blocks of texts. They prefer watching and learning from illustrations on images. This works well for webmasters owning blogs or sites that teach ”how to” topics. Google’s algorithm knows how to recognize videos and images as well. So if your piece is extremely unique, robust and comprehensive, you will get thumbs up from Google.
In short, your website’s HTML affects your rankings. Pages that load slowly are now being pushed far down the serps. It only makes sense for Google to reserve the top spot for pages that meet a combination of SEO standards, and speed is just one of them.
This is where bounce rate comes in. If users are landing on that page and leaving as quickly because your site has some hidden or spammy script making it hard to load quickly, the inevitable will happen.
That’s one reason you shouldn’t go with free web templates because most of them come with unnecessary scripts that make the pages heavy. Secondly, those scripts make it hard for Google bots or any other search engine bot to efficiently crawl all your web pages, thus your content will never be indexed in the first place.
If you are an avid user of Google search console, you may have realized that your reports showing a huge number of pages that haven’t been indexed due to some unknown error. Sometimes these problems boil down to your website structure, i,e the HTML scripts that are blocking spiders from doing their job. At the end of the day, user experience suffers too.
We know that cross-linking between relevant pages is still important. But the reason behind this is very simple; when you link your related pages, you can pass keyword relevancy (via the anchor text) as well as better distribute domain authority throughout your site.
Other than increasing your pageviews, you are telling crawlers to rank those pages according to keyword relevance. You are also passing link juice and page authority from one page to the other, thus increasing the overall SEO effect on those pages.
The three effective SEO techniques above will never lose value. Stick to them and you will never be hit by any algorithm update, even 20 years from now. And the reason for this is because all of them focus on better user experience. So they’ll never run out of relevance as long as the website user is the center of focus.
While people may not spend a lot of time doing research before buying a new household appliance or booking a hotel room, you can be sure that they are doing their research when selecting a plastic surgeon. After all, there is simply nothing more important than selecting the very best surgeon when going under the knife.
This is why it is so important for surgeons to not only advertise their services, but to really focus on boosting their reputation as the very best in their niche. An effective and specialized plastic surgeon SEO (Search Engine Optimization) marketing plan can play a large role in making this happen.
Where To Find Specialized Plastic Surgeon SEO Services
When it comes to specialized SEO services for plastic surgeons, there is no better Internet marketing company than Optimized Surgeons. This is because this surgeon SEO marketing company understands just how important it is for surgeons to boost their online presence and reputation.
To make this happen, Optimized Surgeons maintains a comprehensive and reputable network of high ranking blogs that focus on surgical and medical services. Having access to this network will allow you to build valuable links to your own site, as well as get your practice’s content in front of new potential patients.
How Links Advance SEO for Plastic Surgeons
When ranking your website against those of your competitors, search engines will not only look at the content on your actual site but also at how often your site is referenced online. Each time a reputable source links to your site, search engines will consider this link as proof of your expertise, ultimately boosting your rankings.
The Value in Higher Rankings
When a potential patient searches for plastic surgeons in your local area specializing a particular procedure, they will typically assume that the first few doctors who appear in their search results are the true experts in their field.
In many cases, patients will fail to look beyond the first page of search results when selecting a surgeon. Without the use of SEO for plastic surgeons, it is quite possible that your website will be buried several pages into the search results regardless of how valuable your content is or how successful your practice is.
Through the use of search marketing techniques, you will be able to ensure that your website is one of the first results potential clients see. This will allow you to increase your visitor count, optimize and expand your web presence, improve your reputation, and assert yourself as a true expert in your field.
How Optimized Surgeons Makes It Happen
Optimized Surgeons offers a variety of custom SEO services for plastic surgeons, in addition to building links to your site through their network of blogs. For instance, you can count on this company to ensure your page is optimized for all of the most relevant keywords in your profession.
They will also be able to help you increase traffic to your site through the use of pay-per-click (PPC) advertising. If you wish to increase your presence on the web, this company can also help you to start and maintain your very own blog which can provide valuable information to your patients and improve your online reputation.
Any good SEO needs to be aware of the Google search ranking factors that determine high ranking pages and sites. While these factors are constantly changing as Google refines its search engine algorithm, a few factors tend to remain consistent. So whether you’re a professional SEO or dabbling as an SEO amatuer, understanding the following 5 Google search ranking factors will be vital to your success.
1. Domain-Level Link Factors
This is the topmost ranking factor that decides the rankings of the websites. The domain-level link deals with the number of links reaching a specific domain. One can take advantage of the domain-level link by posting his/her contents and articles on the most popular and most sought after sites. This will help in the better rankings of their websites in the Google search. This is the first step towards achieving a better ranking in the website searches.
2. Page-Level Link Factors
The page-level links denote the number of links that arrive at a page. The search engines filter the pages by the number of unique links to them along with the relevancy. One can improve the page-level link metrics by improving the number of reliable sources from which links are obtained. Even if the site is popular, Google makes sure that each of the pages from that site is valuable to be ranked high.
The page-level link also plays an important role in SEO and search rankings. The link popularity of a page can be boosted by obtaining links from high-quality websites. Examples of such sites include some of the popular blogs pertaining to one’s industry, famous journals, general information sites like Wikipedia, etc.
3. Page-Level Keyword & Content-Based Factors
The page-level keyword and content-based factors play an important role in placing a website at the relevant searches. Google performs searches based on the keywords entered by a user and it is important that one indexes his/her site properly for any combination of search. Some of the places where keywords need to be used are headlines, HTML page titles, meta description, URL, images and other tags. It is highly recommended that the primary keywords appear in all these important places to achieve better SEO.
The secondary keywords should also be placed in the title if it makes sense. In certain cases, the highlighting of these keywords can help a great way to improve the ranking. In this process, one should not ignore the content of the site. People arrive at one’s site to gather information so there should not be any compromise on the content while attempting to improve the page-level keyword metrics.
4. Page-Level Keyword & Agnostic Factors
This SEO element deals with the key factors other than the keywords optimization such as the length of the page, the speed at which page loads, etc. One has to make sure that the site contains optimal content that is not too long or too short. The content should also be readable and appealing for the reader. The loading of the site should be faster because one can lose traffic even if the loading time takes few more seconds than the expected time. If site speed is low, one may want to invest in a website optimization company.
5. Engagement & Traffic/Query Data
This will indicate the number of visits made to a website. This is monitored by Google and it takes into account the number of visitors and traffic from the particular website. The engagement and traffic/query data will tell how well the users are engaged with the website and how well it performs in traffic.
The continuous maintenance of this metric is possible by improving the CTR (click through rate) from the search pages. By keeping good standards in the content being published on the site, one can maintain this metric to have better SEO and make the site more click centric from a usability perspective.
For more Google search engine ranking factors, check out these resources at Moz.com as well as Backlinko.com.
If you provide local SEO services (or have a savvy internal marketing team that handles your SEO in-house,) then you probably understand the importance of having the right SEO tools.
Certain SEO tools provide the vital intelligence needed to implement effective SEO strategies. Without this intelligence, SEO efforts are purely aimless (and potentially risky.)
To help shed light on the types of tools that local SEO service providers need, below are three essential SEO tools (general types) that you should be aware of.
1. Website Optimization Tools
Website optimization tools tools give you the awareness to distinguish a website’s load speed and technical fluidity as quick, moderate, or too enormous, in addition to what best practices you’re not checking, etc.
Most website optimization tools have attempted to make their platforms valuable and easy to use for both to SEO specialists and amateurs alike. To put it plainly, website optimization tools are designed to be a simple to utilize in order to help website admins and web designers all around enhance the execution of their sites.
Highlight Overview of Website Optimization Tools
- Execution review – they naturally set up together a lot of execution related insights for you taking into account the test outcome. See how your site fits in with execution best practices from Google Page Speed. You can get some extraordinary tips on the most proficient method to accelerate your site along these lines.
- Follow your execution history – they spare every test for you so you can audit it later furthermore perceive how things change after some time (with lovely outlines!).
- Test from different areas – See how quick a site loads in Europe, the United States, and so forth.
- Share your outcomes – They’ve made it simple for you to perform a test and impart it to your companions, work partners or web host.
All tests are finished with genuine web programs, so the outcomes coordinate the end-client encounter precisely. They utilize a bundle of occurrences of Google’s Chrome web program to load sites, record execution information, etc. This data is also best interpreted by a SEO professional or website optimization consulting company.
2. Backlinks Scanning Tools
Backlink scanning tools, such as Backlink Analyzer, are effective weapons in your SEO aresenal. A backlink analysis tool permits you to dissect the approaching connections of a specific page, assess the connection quality, examine the link building strategy of your rivals and enhance your rankings. Utilize backlink scanning tools to check the the links of a particular page and get the essential insights and data. Backlinks reports will give you valuable data in regards to:
- the incoming links of the page
- the pagerank and webzyrank values
- the domain authority
- inward and external links and followed and no-followed links
- different statistics about the backlink type and link quality
- point by point anchor text analysis
Besides, a complete analysis is performed on the anchor text of the connections so as to offer you some assistance with evaluating your present Link Building procedure and discover for which watchwords you will probably accomplish high rankings.
At long last, the device gives a full investigation of the backlinks including:
- The Anchor Text of the Links
- The No-take after Status
- The OBL (outbound link) number of every connection
With local SEO, both the quality and the amount of approaching connections influence the search engine rankings. Therefore, examining the third party referencing techniques and backlinks of your rivals can offer you some assistance with evaluating the opposition, streamline your site and expand your movement. This type of SEO tool has been redesigned with a specific end goal to give you better and more precise backlink analysis reports.
3. Citation Auditing Tools
Each citation source is distinctive and therefore, a considerable measure of physical work is required to optimize every citation to rectify the data. This is the reason proficient local SEO agencies set up their citation clean up service. Such services are vital for competitive local markets, such as local SEO for plastic surgeons, as well as lawyers and other professionals.
With citation auditing tools and clean-up services, you can:
- Complete a full citation audit for your business
- Find all the incorrect information
- Contact each citation source individually
- Alter all of your citation issues
- Convey detailed, comprehensive report
Citation tools for SEO auditing and analysis do this all to ensure you have the best chance of better ranking (and pound your rivals). They basically do all the work for you, and give you good results.
Search, social media, and other web-based platforms are very important for growing the web presence of a company. Every minute of the day, there are literally millions of people on social media sites, search engines, directories, and other websites that can bring new visitors to your site.
For this reason, it is very important for company to tap into this comprehensive approach of web presence management. A company should approach search engine optimization and social media with a specific strategy of what they hope to achieve. Examples of strategies include informing current customers about new deals, building an online community or generating visits to the company website, and optimizing a website for greater visibility in search.
In short, it is very important for a company to define specific goals and action items before embracing web presence management. The components below help to shape this approach and bring clarity to some of the means to optimize and manage a company’s web presence.
Marketing has evolved. Today, customers are responding more to advertisement that has constructive content. Simple promotion words do not cut it anymore. As such, it is very important for a company to perform content marketing that assists its customers. A company seeking to conduct content marketing on the Internet can use promotional material that explains how a customer can solve current challenges in their lives by investing in the company’s products.
Examples of this material are videos, blog posts and podcasts. This shows the customers that the company is empathetic and genuinely wants to help. With this approach, a company can greatly increase its web presence and turn potential customers into loyal, repeat customers. This can often be best achieved by hiring a professional web presence management company.
Google has a feature known as Google AdWords. This is a form of marketing where links to company websites are provided in the search results when an Internet user searches for a product or service. This is very important in the world of today. While seeking to improve web presence, search marketing should be one of the major items in the execution agenda.
This also encompasses Search Engine Optimization (SEO) strategies, in addition to PPC advertising, as well as including keywords in the copy of your company website. This allows your website to rank high in the Google results page. You should do research of the most effective key words and include them in your copy. This is so that your company website can emerge on the first page of results and boost the chances of scoring customers.
Reviews indicate what the customers think about your company, its products and its services. As such, positive reviews virtually guarantee that your company will be trusted by potential customers. They can then proceed to buy goods and services from you and increase your revenue.
To get good reviews, ask your customers for feedback. Timing is everything in this strategy. You should ask them to review you when you are sure that you have provided them with exceptionally good products and services. In such a case, they are more likely to give positive reviews. These reviews go ahead to convince other customers to buy things from your company.
Other Forms of PR & Reputation Management
Public relations extends from the physical world right into cyberspace. The concept is relevant on the Internet too. You should ensure that you foster good public relations online as you increase your company’s web presence. One of the ways to do this is to maintain a company page in social media. You can use the page to update your customers and get their opinions too. It goes a long way in guaranteeing the success of your company on the Internet.
Today, almost every ecommerce business is using the Internet and search engines to market their brands and products. This makes it a necessity to have a strong online presence to compete in a tough ecommerce marketplace.
And while SEO serves to be an effective means of ecommerce marketing, it’s easy for SEO campaigns to become stagnant and obsolete. When rankings plateau, or drop, it’s time to embrace a new set of ecommerce marketing strategies to bring it all together.
This new set of strategies focuses in web presence optimization, which in addition to SEO, seeks to expand an ecommerce brand across many online platforms and marketing channels. Below we delve deeper into the mechanisms behind web presence optimization and how you can revive a stagnant SEO campaign with this new, more cohesive approach.
Mechanisms of Web Presence Optimization
Web presence optimization, unlike search engine optimization, seeks to improve your business’s online presence through many channels. This ensures that wherever it is your existing or potential clients are, they will have greater access to your brand.
Below are some of the top web presence optimization strategies and techniques. They are not arranged in any particular order.
1. Social media optimization
This is a powerful ecommerce marketing strategy that involves the use of different social media sites to connect with clients from all over the world. The most commonly used social media sites are Facebook, Twitter, Instagram and LinkedIn.
The good thing about this technique is that you are not limited to one social media site for use and you can open as many accounts as you feel are necessary. The social media technique allows you to offer the clients information on products and services you offer so as to get them interested and to keep them informed.
Social media also helps to provide the clients with a channel through which they can contact you directly and offer feedback and reviews that are necessary for the business’s progress. Further, the Likes, Tweets, Pins, +1’s and other social signals that attribute quality content can positively impact the SEO-value of that content.
2. Use of newsletters and email marketing
Newsletters are very useful marketing tools and give the client the impression of consistency and reliability that they all seek. The internet allows marketing teams to save on cost of publishing and sending hard copy newsletters.
This is because it is possible to send the newsletters as pdf and other types of soft copy files through emails. They should include news and updates on what is going on within the business so as to keep the recipient’s informed on the latest products and offers from the business.
3. PPC optimization
PPC refers to pay per click marketing applied in business websites. It involves the use of call to action commands where the person visiting the specific page is requested to take certain actions such as calling the company, redeeming a coupon or leaving a comment. These help to create more personal connections with clients which is great for marketing.
4. Blogging and content marketing
Blogs are in a lot of ways similar to ordinary business websites but take a more personal approach. Blogs are a great marketing tool especially when you want to show the clients the more human side of the company.
When developing a blog or content publishing platform, it is very important to consider your target market and include content that will get and keep them hooked to your blog posts. It is also important to be consistent because unlike websites, blogs require constant updating and posting to keep the clients coming. Most web presence companies will suggest starting a blog, both for web presence optimization and SEO.
Web presence optimization: the bottom line
After all is said and done, it is important to invest in web presence optimization as a SEO and search engine marketing strategy. In a day and age where a huge part of the population is internet-dependent, the greater your online visibility the better for you.