Having just recently trademarked “It Starts With Search,” Atlanta Internet marketing agency Captivate Search Marketing takes to the digital marketing scene with a new and innovative approach.
Putting local and organic SEO on the forefront, Captivate Search Marketing provides full-service Internet marketing services that combine a host of solutions. Spanning from email and social media marketing to content development and creative strategy, the company offers a wide range of options to best fit their clients’ objectives.
Search-first Internet Marketing
Captivate Search Marketing supports the argument that SEO and search marketing are the most valuable ways to grow a business on the web.
“Look at it this way: people are actively searching Google and other search engines for what your business has to offer. If you’re positioned near the top the search engine results for keywords that reflect your company’s products or services, then you’re owning one of the most valuable forms of advertising real estate.” says Tyler Tafelsky, senior SEO specialist of Captivate Search Marketing.
Supporting Tafelsky’s point, 2016 SEO statistics from IMforza.com show that 93% of online experiences begin with a search engine. Further, the site’s data shows that SEO leads have a 14.6% close rate, while outbound leads (such as direct mail or print advertising) have a 1.7% close rate.
It’s statistics like this that reinforce Captivate Search Marketing’s tagline “It Starts With Search.” Almost every business or brand the agency works with can benefit from embracing SEO as the first means of attack to their Internet marketing program. Even if it’s a long-term battle that may take many months to actualize, when sustainable results are achieved, a company can witness profound growth when organic search traffic sees a dramatic increase.
Where Creativity Meets Data-Driven Strategies
Well known for its highly data-driven approach to crafting comprehensive Internet marketing strategies for its clients, Captivate Search Marketing is beginning to embrace more creative infusion to its Internet marketing solutions. In doing so, the company is reaching to concepts like audience-centric content marketing strategies combined with social media marketing and paid social advertising. These techniques, when developed mindfully with respect to both users and search engines, can further advance the search first approach with hints of creativity.
“One of the things I love most about SEO today is that’s continuously requiring greater levels of creativity. Gone are the days when SEO’s could manipulate search results solely based on keyword-stuffed content and building a few links. Now, SEO requires producing meaningful content that resonates with users, and make that content known throughout the web.” Tafelsky notes.
Captivate Search Marketing continues to adapt to the ever-evolving Internet marketing landscape. While continuously embracing new platforms like Instagram ads and influencer marketing, Captivate Search Marketing’s “Search First” approach will always play a pivotal role in helping businesses grow on the web.
For more information about the Atlanta SEO and Internet marketing agency, follow the address and contact information below:
Captivate Search Marketing
1800 Peachtree St NW #205,
Atlanta, GA 30309
Tel: (404) 953-2406
When it comes to choosing a triathlon coach, there are many different variables to consider. If you’re doing a long-course triathlon (such as an Ironman or half Ironman distance race,) then you may want to invest in higher caliber of coaching. This may mean find prospective triathlon coaches online.
Where you live is essentially the most significant variable that will dictate your decision toward triathlon coaching online or working with a local coach in your area. If you live in metropolitan warmer climate, then you’ll have a greater pool of prospective tri coaches over the triathlete based in Fargo, ND.
In short, if the market for local triathlon coaches is limited, then it may be worth looking into online triathlon coaches. This opens the door to elite-level triathlon coaching that applies data-driven programming and proven training protocols.
Below we pitch a few questions worth pondering – whether you’re seeking online triathlon coaches or local coaches.
Considerations for Prospecting Local & Online Triathlon Coaches
If you’re seeking local or online triathlon coaching, then some of the key consideration you’ll want to keep in mind are:
- History – what is your background in triathlon and endurance sports? How was your performance in previous races? What were some of your times and PR’s?
- Distance – are you training for spring and olympic distance triathlons or 70.3 and Iron-distance triathlons? Or perhaps you need a professional triathlon coach to prep for Ultraman.
- Cost – online triathlon coaching services can vary significantly depending the reputation of the coach, the communication dynamic, level attention, programming intensity, etc.
- Goals – do you have specific goals? (i.e. Do you want to qualify for Kona or do you just want to finish the race without walking?)
- Dynamic – how involved or engaged do you want to be with your coach? Do you want to meet in-person on occasion? Or have quick-response email contact with your coach?
- Testing – are you willing to do specific tests that your coach may require for programming? (i.e. lactate threshold, bloodwork, etc.)
This is just the tip of the iceberg when scouting for triathlon coaches. While using Google and other search engines is a great place to start when searching for local and elite-level triathlon coaches online, there are a number of resources like BetterTriathlete.com, SlowTwitch.com, and TrainingPeaks.com that offer comprehensive networks for triathlon coaching.
While there are advantages and disadvantages to working with both local and online triathlon coaches, you must ultimately invest in what’s in your capacity as well as what’s in your best interest for optimal training and performance.
In the past, health care providers did not have to go out of their way to market themselves. However, there has been a shift in the way people find their doctors, surgeons, dentists, etc.
A medical professional can no longer rely on word of mouth alone, but has to provide a way for people to find them and get the information they are looking for online. For many of these professionals, SEO has been the cornerstone to getting quality new patient leads, helping to grow their medical practice.
While some specialists take SEO into their own hands, some recruit the help of experienced SEO experts. Whatever the case may be for your practice, we’ve compiled some great resources that will help cultivate strategic insight for an effective SEO program. The following website and online resources offer valuable information that can help medical providers market themselves and optimize their web presence in a professional and ethical way.
SEO Survival Guide for Aesthetic Surgeons
The SEO Survival Guide for Aesthetic Surgeons is a highly professional and effective white paper design to help aesthetic surgeons gain information they need to develop a brand as well as a long term SEO strategy that includes the key points to help achieve high rankings.
Surgeon must produce a higher level of quality on their sites and social media points of contact than the average business. It is essential to develop a trustworthy brand and to carry that through the entire content of each website, social media page, and ad. In addition to offering great insights when it comes to surgeon SEO strategies, this site offers in depth information to help health professionals achieve the online image that will not only attract people to their site, but also into their offices.
Medical SEO & Internet Marketing
Focuses strongly on the old versus the new SEO strategies, Medical SEO & Internet Marketing offers a blended approach to optimizing a medical professionals web presence. While old strategies focused on short term goals, the newer strategies that work properly with the evolution of the Google search algorithms, or formulae for ranking search results, are supported on this website.
This site teaches methods that go beyond ‘keyword stuffing’ and random link-building strategies that can actually result in a drop in ranking. Long term strategies are developed with this method including informative content, visually appealing images, and ad campaigns.
Kissmetrics Social Media + SEO
Kissmetrics has a great deal of information about SEO that can help medical professionals make decisions about how to handle their own campaign. When reviewing https://blog.kissmetrics.com/social-media-and-seo/, it becomes obvious that social media has become tightly linked with SEO. The importance of using social media platforms, such as Facebook, continues to gain momentum and has become ingrained in search engine ranking results.
Chiro Built is a website design site that does a great job of pointing out multiple aspects of SEO marketing while keeping in mind other issues that are important to a business. For example, the site keeps branding in mind so that you can get traffic to your site but also attract your target audience and present yourself in a way that will dovetail with the image you have developed in your office and community. The development of the site is highly visual and linked to SEO in a way that is tasteful for the medical community. To learn more, visit ChiroBuilt.com
Dentistry IQ is a useful site that gives beneficial information not only for dentists but for other health care professionals looking for a way to increase their web presence while maintaining a professional image. At Dentistry IQ, the site gives a list of questions to ask an SEO team so that you can choose SEO help that will optimize Google rankings without wasting time or money.