Having just recently trademarked “It Starts With Search,” Atlanta Internet marketing agency Captivate Search Marketing takes to the digital marketing scene with a new and innovative approach.
Putting local and organic SEO on the forefront, Captivate Search Marketing provides full-service Internet marketing services that combine a host of solutions. Spanning from email and social media marketing to content development and creative strategy, the company offers a wide range of options to best fit their clients’ objectives.
Search-first Internet Marketing
Captivate Search Marketing supports the argument that SEO and search marketing are the most valuable ways to grow a business on the web.
“Look at it this way: people are actively searching Google and other search engines for what your business has to offer. If you’re positioned near the top the search engine results for keywords that reflect your company’s products or services, then you’re owning one of the most valuable forms of advertising real estate.” says Tyler Tafelsky, senior SEO specialist of Captivate Search Marketing.
Supporting Tafelsky’s point, 2016 SEO statistics from IMforza.com show that 93% of online experiences begin with a search engine. Further, the site’s data shows that SEO leads have a 14.6% close rate, while outbound leads (such as direct mail or print advertising) have a 1.7% close rate.
It’s statistics like this that reinforce Captivate Search Marketing’s tagline “It Starts With Search.” Almost every business or brand the agency works with can benefit from embracing SEO as the first means of attack to their Internet marketing program. Even if it’s a long-term battle that may take many months to actualize, when sustainable results are achieved, a company can witness profound growth when organic search traffic sees a dramatic increase.
Where Creativity Meets Data-Driven Strategies
Well known for its highly data-driven approach to crafting comprehensive Internet marketing strategies for its clients, Captivate Search Marketing is beginning to embrace more creative infusion to its Internet marketing solutions. In doing so, the company is reaching to concepts like audience-centric content marketing strategies combined with social media marketing and paid social advertising. These techniques, when developed mindfully with respect to both users and search engines, can further advance the search first approach with hints of creativity.
“One of the things I love most about SEO today is that’s continuously requiring greater levels of creativity. Gone are the days when SEO’s could manipulate search results solely based on keyword-stuffed content and building a few links. Now, SEO requires producing meaningful content that resonates with users, and make that content known throughout the web.” Tafelsky notes.
Captivate Search Marketing continues to adapt to the ever-evolving Internet marketing landscape. While continuously embracing new platforms like Instagram ads and influencer marketing, Captivate Search Marketing’s “Search First” approach will always play a pivotal role in helping businesses grow on the web.
For more information about the Atlanta SEO and Internet marketing agency, follow the address and contact information below:
Captivate Search Marketing
1800 Peachtree St NW #205,
Atlanta, GA 30309
Tel: (404) 953-2406
While almost all companies embrace web design as a necessity and a process-oriented investment, many business fail to construct a web design strategy to ensure the project meets the desired goals and outcomes. In order to ensure that a company’s web design strategy results in an effective website, there are a number of factors to keep in mind.
1. SEO-friendly Coding & Web Development
Search engines analyze websites from every possible angle. They are not attracted by whatever beautiful and impressive images or flashy videos and media that are commonly integrated in today’s standards of web design. Search engines zero-in on content, language, markup, and keywords. While content is the underlying factor, proper SEO-friendly coding (which communicates the content to search engines) is the backbone of well-optimized website.
Search engines are capable of reading and analyzing URLs, strings of code, the content within the code, and deciphering what the searcher expects to find on the web page. In order for you to have an effective websites, a web design that is SEO-friendly is of paramount importance. In addition to the use of relevant keywords that relate to your brand, the overall web development behind the site needs to be fluid and search engine friendly. This may include elements like Schema markup, optimized images and videos, and stripped HTML for website optimization and faster load speeds.
2. Responsive Web Design for Mobile Browsing
In the context of web design, responsive design ensures that the whole layout of the website responds to the screen resolution or type of devices of the user. Responsive design for websites entails optimizing the website for both search engines such as Google, and user experience on mobile devices like smartphones and tablets. More and more users are using their mobile devices and tablets to access websites online. As part of your company’s web design strategy, make sure that your finished product is responsive on all mobile devices.
3. Conversion Rate Optimization
Conversion Rate Optimization (CRO) is the strategic practice of better converting visitors into customers and leads (and ultimately tangible revenue.) CRO employs the use of user feedback and analytic techniques in order to improve website performance. A good example of CRO-driven strategy can be seen by visiting the website of Peoria web design company, Facet Web Tech. This company employs strategic use of CRO, along with elements of SEO and custom web development to craft exceptional websites.
Strategic Use Of CTAs
Call-to-Actions (CTA) as the name implies encompasses strategies designed to convert visitors to one’s website into leads. CTA s may be in the form of a link or a button on the website. They serve to prompt visitors to take specific actions which ultimately increase the revenue streams.
Strategic CTAs entail the use of compelling and actionable verbiage, as well as colors that contrast in order to make them stand out from the rest of the content on the webpage. The CTAs should be relevant to the page content and strategically placed where they make the most sense.
Channeling Users Down Predetermined Conversion Funnel
Multi channel funnels are usually a precise indicator of the relevance of previous searches and referrals to an organizations revenue stream. The conversion funnels are important as they can zero in on the time frame between the user’s point of interest to the time they actually make a purchase. It is therefore important to incorporate optimal measures to ensure users are channeled down conversion funnels that are predetermined when considering effective web design.
4. Social Media Integration
Interacting with followers and building solid social relationships can give your brand that much needed impetus and boost. This effectively helps the organizations’ brand, through web design with social media integration, to gain credibility. The organization will ultimately be able to create a trustworthy and reliable customer base, while gaining much needed exposure.
Social media integration on web design is of paramount importance because of the use of link building. Visitors tend to build their own social media links within their own circles and networks. This results in a lot of inbound links that create visibility and exposure for the organization online.
Organizations and individuals hoping to have a visible presence for their websites online should, therefore, embrace social media platforms during web design. Such platforms include Facebook, Digg, Twitter and LinkedIn.
Visible Social Sharing & Following Icons On The Webpage
The visible icons should stand out from the rest of the content on the page and ensure that visitors can follow the website via a social media platform. This is an important factor to consider in effective web design.
5. Usability & Content
Fresh and regularly updated content is important when designing a web page or website. The web developer and website owner should ensure that the content is portrayed in the highest quality and is relevant, especially to the keyword. If the website does not concur with the keyword, visitors will avoid the website as it will be irrelevant to their search.
When the factors above are put into perspective, an effective web design will ensure that a website that is both useful to the developer and the searcher is created.
Contrary to the constantly evolving practice of SEO, there are certain “old school SEO techniques” that will never go away no matter how the search engine algorithms change. In fact, webmasters who utilize these techniques realize tremendous SEO value practicing them consistently. It is hard to believe this, but the fact remains that these techniques are highly favored by search engines because they focus on better user experience.
In line with this, it should make sense discussing those techniques, and if you don’t mind the time and effort they will consume you, you could begin implementing them today for better results tomorrow.
Unique & Robust Content
There is no one-size-fits-it-all package for search engine optimization. So if someone talks about domain age and ignores other equally important matters like good content, they will be losing the opportunity to outrank their competitors who are already ranking for the targeted keyword.
You see, good content is always appreciated by users. If it can provide value, then it will indirectly give a user a reason to visit your site again. There is evidence that Google has incorporated an algorithm that takes care of the number of visitors arriving at a particular page every 24 hours. But you have to give them a reason to keep visiting that page.
Secondly, if you’re writing a 1000 word article on a particular subject, you’re bound to rank better than someone who is putting that idea in 100 words only. For instance, if you’re providing comprehensive local SEO services for surgeons and surgery practices, in-depth articles about particularly types of surgery can not only make the site more keyword-relevant on those surgical terms, but helps to keep the site fresh with new content. This will enable your firm to become the best plastic surgery SEO company by offering premium content services where other plastic surgeon SEO providers are weak.
Also, the 21st century website user is a visual creature. He needs videos/images to spruce up the text he is reading. Most people also don’t have the patience to read through blocks of texts. They prefer watching and learning from illustrations on images. This works well for webmasters owning blogs or sites that teach ”how to” topics. Google’s algorithm knows how to recognize videos and images as well. So if your piece is extremely unique, robust and comprehensive, you will get thumbs up from Google.
In short, your website’s HTML affects your rankings. Pages that load slowly are now being pushed far down the serps. It only makes sense for Google to reserve the top spot for pages that meet a combination of SEO standards, and speed is just one of them.
This is where bounce rate comes in. If users are landing on that page and leaving as quickly because your site has some hidden or spammy script making it hard to load quickly, the inevitable will happen.
That’s one reason you shouldn’t go with free web templates because most of them come with unnecessary scripts that make the pages heavy. Secondly, those scripts make it hard for Google bots or any other search engine bot to efficiently crawl all your web pages, thus your content will never be indexed in the first place.
If you are an avid user of Google search console, you may have realized that your reports showing a huge number of pages that haven’t been indexed due to some unknown error. Sometimes these problems boil down to your website structure, i,e the HTML scripts that are blocking spiders from doing their job. At the end of the day, user experience suffers too.
We know that cross-linking between relevant pages is still important. But the reason behind this is very simple; when you link your related pages, you can pass keyword relevancy (via the anchor text) as well as better distribute domain authority throughout your site.
Other than increasing your pageviews, you are telling crawlers to rank those pages according to keyword relevance. You are also passing link juice and page authority from one page to the other, thus increasing the overall SEO effect on those pages.
The three effective SEO techniques above will never lose value. Stick to them and you will never be hit by any algorithm update, even 20 years from now. And the reason for this is because all of them focus on better user experience. So they’ll never run out of relevance as long as the website user is the center of focus.
Any good SEO needs to be aware of the Google search ranking factors that determine high ranking pages and sites. While these factors are constantly changing as Google refines its search engine algorithm, a few factors tend to remain consistent. So whether you’re a professional SEO or dabbling as an SEO amatuer, understanding the following 5 Google search ranking factors will be vital to your success.
1. Domain-Level Link Factors
This is the topmost ranking factor that decides the rankings of the websites. The domain-level link deals with the number of links reaching a specific domain. One can take advantage of the domain-level link by posting his/her contents and articles on the most popular and most sought after sites. This will help in the better rankings of their websites in the Google search. This is the first step towards achieving a better ranking in the website searches.
2. Page-Level Link Factors
The page-level links denote the number of links that arrive at a page. The search engines filter the pages by the number of unique links to them along with the relevancy. One can improve the page-level link metrics by improving the number of reliable sources from which links are obtained. Even if the site is popular, Google makes sure that each of the pages from that site is valuable to be ranked high.
The page-level link also plays an important role in SEO and search rankings. The link popularity of a page can be boosted by obtaining links from high-quality websites. Examples of such sites include some of the popular blogs pertaining to one’s industry, famous journals, general information sites like Wikipedia, etc.
3. Page-Level Keyword & Content-Based Factors
The page-level keyword and content-based factors play an important role in placing a website at the relevant searches. Google performs searches based on the keywords entered by a user and it is important that one indexes his/her site properly for any combination of search. Some of the places where keywords need to be used are headlines, HTML page titles, meta description, URL, images and other tags. It is highly recommended that the primary keywords appear in all these important places to achieve better SEO.
The secondary keywords should also be placed in the title if it makes sense. In certain cases, the highlighting of these keywords can help a great way to improve the ranking. In this process, one should not ignore the content of the site. People arrive at one’s site to gather information so there should not be any compromise on the content while attempting to improve the page-level keyword metrics.
4. Page-Level Keyword & Agnostic Factors
This SEO element deals with the key factors other than the keywords optimization such as the length of the page, the speed at which page loads, etc. One has to make sure that the site contains optimal content that is not too long or too short. The content should also be readable and appealing for the reader. The loading of the site should be faster because one can lose traffic even if the loading time takes few more seconds than the expected time. If site speed is low, one may want to invest in a website optimization company.
5. Engagement & Traffic/Query Data
This will indicate the number of visits made to a website. This is monitored by Google and it takes into account the number of visitors and traffic from the particular website. The engagement and traffic/query data will tell how well the users are engaged with the website and how well it performs in traffic.
The continuous maintenance of this metric is possible by improving the CTR (click through rate) from the search pages. By keeping good standards in the content being published on the site, one can maintain this metric to have better SEO and make the site more click centric from a usability perspective.
For more Google search engine ranking factors, check out these resources at Moz.com as well as Backlinko.com.
Search, social media, and other web-based platforms are very important for growing the web presence of a company. Every minute of the day, there are literally millions of people on social media sites, search engines, directories, and other websites that can bring new visitors to your site.
For this reason, it is very important for company to tap into this comprehensive approach of web presence management. A company should approach search engine optimization and social media with a specific strategy of what they hope to achieve. Examples of strategies include informing current customers about new deals, building an online community or generating visits to the company website, and optimizing a website for greater visibility in search.
In short, it is very important for a company to define specific goals and action items before embracing web presence management. The components below help to shape this approach and bring clarity to some of the means to optimize and manage a company’s web presence.
Marketing has evolved. Today, customers are responding more to advertisement that has constructive content. Simple promotion words do not cut it anymore. As such, it is very important for a company to perform content marketing that assists its customers. A company seeking to conduct content marketing on the Internet can use promotional material that explains how a customer can solve current challenges in their lives by investing in the company’s products.
Examples of this material are videos, blog posts and podcasts. This shows the customers that the company is empathetic and genuinely wants to help. With this approach, a company can greatly increase its web presence and turn potential customers into loyal, repeat customers. This can often be best achieved by hiring a professional web presence management company.
Google has a feature known as Google AdWords. This is a form of marketing where links to company websites are provided in the search results when an Internet user searches for a product or service. This is very important in the world of today. While seeking to improve web presence, search marketing should be one of the major items in the execution agenda.
This also encompasses Search Engine Optimization (SEO) strategies, in addition to PPC advertising, as well as including keywords in the copy of your company website. This allows your website to rank high in the Google results page. You should do research of the most effective key words and include them in your copy. This is so that your company website can emerge on the first page of results and boost the chances of scoring customers.
Reviews indicate what the customers think about your company, its products and its services. As such, positive reviews virtually guarantee that your company will be trusted by potential customers. They can then proceed to buy goods and services from you and increase your revenue.
To get good reviews, ask your customers for feedback. Timing is everything in this strategy. You should ask them to review you when you are sure that you have provided them with exceptionally good products and services. In such a case, they are more likely to give positive reviews. These reviews go ahead to convince other customers to buy things from your company.
Other Forms of PR & Reputation Management
Public relations extends from the physical world right into cyberspace. The concept is relevant on the Internet too. You should ensure that you foster good public relations online as you increase your company’s web presence. One of the ways to do this is to maintain a company page in social media. You can use the page to update your customers and get their opinions too. It goes a long way in guaranteeing the success of your company on the Internet.
When it comes to operating a seamless ecommerce site, consistently reviewing aspects like content structure, informational architecture, and technical fluidity (coding) can measure the efficiency of the site and how well it performs. Auditing an ecommerce site allows the business to make the needed adjustments to aspects that may otherwise have gone overlooked.
The need to conduct ecommerce site audits on a regular basis is reflected in the continual improvement of customer engagement, SEO, sales performance and conversion.
Benefits of auditing a website show just why upkeep and tracking of strategies and their effectiveness in supporting business functions. For instance, the use of phrases and keywords, and analysis of their effectiveness in a company’s SEO efforts, is crucial to improving the ecommerce site’s overall marketing model.
Ecommerce SEO Auditing
The SEO side of an ecommerce site audit analyzes keyword usage, content gaps, and topic groupings as well as helps determine what terms might help increase the website’s traffic. Another benefit an ecommerce SEO site audit can provide is the simplification of content and features of interest to the users by avoiding an overly busy and confusing design that makes visitors confused while finding the information they are seeking to find.
Issues with loading speed can also be addressed in an audit as slower systems people are likely to turn elsewhere for their products, desired information and services. Ecommerce site audits done right can identify faulty code that hinders ecommerce SEO performance. SEO friendly site architecture is vital, and regular ecommerce site audits help to keep updated and competitive with URL structure communicating effectively with search engines. One company that stand behind this when providing ecommerce SEO site audits is Click Centric SEO.
Intelligence via Analytics
Critical ecommerce analytics elements like the he number of pageviews, bounce rates, and time users spend on a page offers intelligence to make drastic improvements. Ecommerce site auditing can use these data to improve various aspects of the marketing strategy, such as providing better quality content via such means as social media and blogs. Regular audits also help ensure that important contact information vital in winning over prospective customers is easy to find and readily available to customers in noticeable fashion in the effort to help increase sales. A good resources for this is Kissmetric’s Blog.
Often times a company website may be infected with malware while the company personnel may be unaware of the presence of malicious viruses within computer systems. An audit can help protect a company’s reputation by identifying and fixing viruses before search engines identify the businesses’ website as being untrustworthy and at risk to the user. For this technical auditing stuff, visit SEM Rush’s post on tools.
Other Improvements from Ecommerce Audits
Other improvements that can be made by regular ecommerce auditing include the prioritization of factors, such as the rise in tech trends like the use of mobile friendly website designs that attract more users. When audits are done information and structure are reviewed as are quality and content in the effort to increase overall functionality by allowing businesses to make the necessary changes to assist in helping gain notice in providing better performance.
Minor changes can have a major impact in the long run if done in conjunction with regular audits which in turn helps companies to stay current with the latest business advancements, trends, and technologies in order to stay on the cutting edge of online business website design and services. Regular audits have proven to be a necessary practice in web design and the trend is likely to continue, businesses that don’t optimize their websites regularly are bound to be beat out by market competition.
SEO strategies can promote and improve your website in order to receive more visitors from search engines. There are many strategies in SEO, some focusing on the way sites link to your website, others on your website content or ensuring your website is well structured in a way that search engines are able to understand.
However, efficient SEO strategies are not only about search engine-friendly websites but also about making your website human friendly too. A good SEO strategy is focused on building and optimizing a website for greater user value and interaction, not just a site optimized for search engines.
Leverage SEO Strategies That Proven Effective & Timeless
With Google’s algorithm upgrades, it can be confusing to know what’s effective here and now. For this reason it is recommended to use more SEO strategies that together can have a synergetic effect.
Success with SEO in 2015 can be achieved by putting together a robust combination of SEO strategies that brings together credible internal links and a proper sitemap, a new, unique, and conversion oriented page copy with great content, and integrated Schema Markup.
Each of these SEO strategies builds your brand value and website authority, provides value to readers, and supports each other. We will discuss here these three strategies that can bring more SEO value to your website:
1. Create Sitemap & Internal Links
The infrastructure of internal links on your site can have a high SEO value. The internal links on your website give Google an important signal that your webpage is valuable, keyword relevant, and useful. Google judges your content more valuable the more links to it, even internally. Internal links also help with search engine crawling and indexing of the site as a whole.
Today a link building strategy is more about external links pointing to your site. However, tour internal links should be different as it connects webpages to other relevant webpages that are intended for better rankings. This can require some creativity, but can ultimately help your site’s overall website optimization strategy.
2. Revamp Page Copy
You have to make the most of your web pages content. This is an important pillar in on-site SEO. Website content and structure consists in keyword research, good site design, maximizing user experience, creating content that is unique and brings value to your readers and in organizing your website and optimizing your content. This approach can also help increase your rank in Google and other search engines that feed off fresh content.
3. Integrate Schema Markup
Schema Markup has become important, especially to local rankings. Schema.org provides a common language between major search engines. By integrating schema markup to the address on your blog or site you provide useful data about your business, such as business name and address. This is extremely useful, especially if your business is location dependent. Using schema markup language makes it easy to inform the search engines about your business.
A simplistic SEO approach in 2015 is no longer enough in the complex world of SEO. In order to be effective SEO requires integrating and combining various strategies, ranging from your website content optimization, to link building, and Schema Markup integration.
Peoria web design company, OIC Group, Inc., is model among web marketing companies in that that the firm has carved a specialized niche in offering search engine friendly web design. As a result, the Peoria-based web design firm has inspired us to write and underscore the importance of search engine friendly website solutions for the upcoming new year.
All online business owners know their success is entirely dependent on their online visibility status. In fact, developing excellent visibility copulated with high quality content and visitor engagement techniques are all that is needed to translate traffic to sales.
SEO strategies for improved ranking in organic search are some of the most sought since search engine ranking is visibility’s greatest contributor. Every other visibility engagement like using VoIP and social media platforms all seek to align to search engine ranking.
An online business must therefore ensure at all times that the site and engagements are designed to facilitate ranking. This calls for search friendly web design, optimization, interfacing and marketing.
The Importance of Search Friendly Web Design
In the modern digital market, the only way to succeed is through converting traffic to sales and appearing on the first page of your niche’s results. The first process of ensuing the sight is optimized for search engines is by starting with a search friendly website. Layout, planning, transition, themes, links, images, text, videos and files must all be search friendly and geared towards better ranking.
Search engines now include various new ranking elements like user experience which calls for better website design, responsive sites, ergonomics and ease of navigation among others. The aim is to ensure sites that are ranked first do not only provide relevant credible information, but are also safe and exhibit improved user experience. It is therefore important to ensure the website design is responsive and feature standard security. It must also characterize easy navigation, aesthetic themes and conspicuous information path.
Issues of resolution and ergonomics are also part of web designing and development. In short, search friendly web design simply optimizes your pages for search and make is easy for search engine spiders to go through your site.
Creativity Behind the Top Peoria Web Designers
In a region as populous as Peoria, many companies that claim to provide search friendly designing and other SEO solutions to businesses exist. It is upon you to keenly evaluate each company and ensure you contract high quality services from experts of the field. Website design companies in Peoria, IL like OIC Group Inc. have a reputation of providing unparalleled web design and marketing solutions.
This is mainly because OIC Group web design and marketing services are broad in range. They cover web design, responsive design, search engine optimization, link building, copywriting and content management tools among others. Only a few companies can match the quality of this Illinois based company. It is important to evaluate the provider’s credibility, reputation and portfolio of previous and ongoing work to gauge service quality and compare prices. Website designing, development and maintenance are processes that require continuing upgrading and modification.
The chosen solution company must therefore be a credible experienced and professional in the field. They should also provide specialized and personalized services that can guarantee improved ranking in search results.
One advantage of contracting web design, marketing and SEO services is that their results can be evaluated within a few days. Choosing companies that offer money back guarantees in case there is no noticeable change may be tempting and sometimes the best thing to do. Nonetheless, it is better to contract the services of an expert in the business to stop losing on profits through non-friendly techniques.