Having just recently trademarked “It Starts With Search,” Atlanta Internet marketing agency Captivate Search Marketing takes to the digital marketing scene with a new and innovative approach.
Putting local and organic SEO on the forefront, Captivate Search Marketing provides full-service Internet marketing services that combine a host of solutions. Spanning from email and social media marketing to content development and creative strategy, the company offers a wide range of options to best fit their clients’ objectives.
Search-first Internet Marketing
Captivate Search Marketing supports the argument that SEO and search marketing are the most valuable ways to grow a business on the web.
“Look at it this way: people are actively searching Google and other search engines for what your business has to offer. If you’re positioned near the top the search engine results for keywords that reflect your company’s products or services, then you’re owning one of the most valuable forms of advertising real estate.” says Tyler Tafelsky, senior SEO specialist of Captivate Search Marketing.
Supporting Tafelsky’s point, 2016 SEO statistics from IMforza.com show that 93% of online experiences begin with a search engine. Further, the site’s data shows that SEO leads have a 14.6% close rate, while outbound leads (such as direct mail or print advertising) have a 1.7% close rate.
It’s statistics like this that reinforce Captivate Search Marketing’s tagline “It Starts With Search.” Almost every business or brand the agency works with can benefit from embracing SEO as the first means of attack to their Internet marketing program. Even if it’s a long-term battle that may take many months to actualize, when sustainable results are achieved, a company can witness profound growth when organic search traffic sees a dramatic increase.
Where Creativity Meets Data-Driven Strategies
Well known for its highly data-driven approach to crafting comprehensive Internet marketing strategies for its clients, Captivate Search Marketing is beginning to embrace more creative infusion to its Internet marketing solutions. In doing so, the company is reaching to concepts like audience-centric content marketing strategies combined with social media marketing and paid social advertising. These techniques, when developed mindfully with respect to both users and search engines, can further advance the search first approach with hints of creativity.
“One of the things I love most about SEO today is that’s continuously requiring greater levels of creativity. Gone are the days when SEO’s could manipulate search results solely based on keyword-stuffed content and building a few links. Now, SEO requires producing meaningful content that resonates with users, and make that content known throughout the web.” Tafelsky notes.
Captivate Search Marketing continues to adapt to the ever-evolving Internet marketing landscape. While continuously embracing new platforms like Instagram ads and influencer marketing, Captivate Search Marketing’s “Search First” approach will always play a pivotal role in helping businesses grow on the web.
For more information about the Atlanta SEO and Internet marketing agency, follow the address and contact information below:
Captivate Search Marketing
1800 Peachtree St NW #205,
Atlanta, GA 30309
Tel: (404) 953-2406
Google Maps marketing has become a vital component for any business embracing local SEO and search engine marketing. Claiming a presence atop Google’s local listings is a powerful means to generate quality, in-market traffic to a business’s website. For this reason, Google maps marketing is an essential investment for all types of companies targeting a local market.
Perhaps the most common reference to Google Maps marketing is the local 3 pack listings. Typically shown above the organic search results and below the PPC ads, the local 3 pack is a unique and highly-sought set of business listings associated with keyword queries that have local relevance (i.e. dentists, chiropractors, restaurants, etc.)
While the local 3 pack is the most influential traffic driver for SEO, there is also the ranked Google Maps search results. These listings, which are based on different variables compared to the 3 pack, are the other component to Google Maps marketing. Together, these platforms give businesses the opportunity to widen their search visibility and grow their business.
To help your business rank higher in both the local 3 pack listings and ranked Google Maps search results, below we share a few Google Maps SEO tips that you can apply (most in-house with the right approach.) Employ these Google Maps marketing and SEO tips and captivate local audiences to visit your company’s website.
Google Maps SEO Ranking Factors
Google Maps SEO includes a number of different strategies and tactics when compared to other forms of SEO. To help bring some of these strategies and tips to life, below are some of the foundational ranking factors that influence Google Maps marketing.
- Verified Google My Business page associated with the business
- 100% populated Google My Business page properly linked to the business website
- Number of customers ratings/reviews on the Google My Business Local page
- Volume and accuracy of “citations” (or mentions of the business name, address, and phone number) on other sites, such as Yelp, Facebook, Yellowpages, LinkedIn, etc.
- Domain authority of the business’s website
- The proximity of the business location to the city center (as defined by Google Maps)
These are a handful of the most influential ranking factors that influence Google Maps SEO. These variable often reflect which businesses appear in the local 3-pack listings in the Google search results. To learn more about Google Maps SEO ranking factors, CaptivateLocal.com offers a number of insights and is Google certified partner.
Google My Business SEO Tips
To properly execute a Google Maps marketing and SEO strategy, a business must first claim, optimize, and verify it’s Google My Business page. In many cases, a business might already have a Google My Business page but not even know it.
As a result, it’s best to start by auditing a business’s web properties, particularly claiming ownership of its Google My Business page. Once claimed and able to edit, a business will need to execute the following Google My Business SEO tips to get the most from Google Maps marketing for local businesses.
- Include all information in entirety, including tagline, about summary, hours of operation, address, contact information, etc.
- Tag the most relevant categories (up to five with one primary category) so that the business can be properly categorized
- Add optimized videos and images of your business
- Implement a review generation strategy to earn more positive customer ratings on Google My Business (in addition to other listings, like Yelp, Yellowpages, etc.)
- Link to your Google My Business page from your website; and link to your website from your Google My Business page.
- Invest in Google marketing training and education to keep yourself abreast the latest best practices.
Proper optimization of your Google My Business page is a pivotal component to a successful Google Maps SEO strategy. By understanding the latter ranking factors and implementing local Google Maps SEO best practices, your company can leap frog its local competitors and drive more in-market traffic to its website.
Before making the decision to start an independent film production company, you should distinguish the objective and focus of your business very concisely.
In a nutshell, you should know if your independent film production startup will need financing to support the company, the processes of developing and packaging screenplays, and whether or not you’ll want to organize a filmmaking team to support the business.
Even though startup film companies require the creative elements of branding, such as crafting a well-designed logo and a marketable company name, starting an independent film production company means starting a business. And that will demand some thoughtful planning, preparation, and work.
Establishing a film production company calls for creativity, patience, and wise investments in different parts of the business. To make good progress and get adequate returns, below we share five tips for independent film production startups and how they can best thrive in a competitive, right-brained industry.
Building the Right Team
Selecting the right business partners is one of the most crucial step towards achieving your filmmaking goals. A creative, motivated and passionate team of focused individuals will help you brainstorm on different concepts for the success of your startup business.
Ensure that your selected team of individuals have paralleled interests in the business as well as the heart to propel it to the next level. As you recruit individuals for your filmmaking team, consider asking them honestly about their previous work experience and the amount of investment (both time and financial) each prospect is willing to put into the business.
Write a Business Plan
To ensure that your film production company starts on a solid foundation, creating a viable business plan will better facilitate its long-term success. In addition to serving as a roadmap and basis for your independent film production company, the business plan may also include the necessary elements that can attract investors for funding purposes.
These elements include your film distribution strategy, the marketing plan behind your business, and a detailed production budget for any films you plan to make. Subsequently, engage your team to help in creating a clear budget and program.
Raise Enough Funds
Depending on the type of indie film production startup you endeavor to create, you can use your business plan to obtain funding to invest in certain filmmaking projects. By visiting different companies and potential investors (or even launching a crowdfunding campaign,) you can attract potential development and financing parties that regularly work in venture capital for innovative and creative projects.
Find Potential Clients
Reaching out and collaborating with reputable advertising and marketing companies in the film industry can boost your chances of finding potential clients. You should also use the Internet to market your indie film production company, especially on platforms like Facebook, YouTube, Instagram, and Google. Some of the top independent film production companies like 8180 Films have gained greater visibility and recognition in their films by investing in search marketing on the web.
Acquire Filming Equipment
For independent film production startups, it is advisable to acquire or rent filming equipment instead of purchasing it. This of course depends on the nature of your filmmaking business and how extensive you wish to take your production quality. Some award-winning independent film production companies still producing amazing films with minimal equipment and film production technology.
Because film production equipment, such as cameras, set lights, lenses, sound recorders, etc. are often hefty investments, renting or borrowing this type of equipment can be cost-effective for your business. Conversely, if you plan to produce high-quality films on a consistent basis, you may want to invest in such equipment for your independent film production startup.
RankBrain is a new creation of Google that was released in October of 2015. In simple terms, RankBrain can be defined as a machine-learning artificial intelligence system. The aim of this system is to help Google sort through search result so as to process the most relevant results for its users.
RankBrain does not operate in isolation but together with the search algorithm. This search algorithm is a computer program that searches through billions of websites and web pages to find only the most relevant ones depending on the search criteria. If provide either enterprise-level or local SEO and search marketing services, then RankBrain is a must-know to help you refine your practice.
Understanding How Google RankBrain Works
Google RankBrain uses artificial intelligence or AI in its computations. AI is where a computer gets to be as smart as a human. It refers to computer systems designed to learn and connect. Machine learning is the instance where a computer learns how to do things rather than follow a program.
For instance, if RankBrain comes across words and phrases that are unfamiliar, it will use intelligence to find other phrases or words with similar meaning then filter results accordingly. This makes Google a lot more effective in providing accurate results.
How to Use RankBrain to Improve SEO Strategy
Google is primarily moved by its users. Google is always trying to improve its user experience so that users get the results they want faster and with accuracy and precision. Therefore, content creators and marketers have to focus more on user optimization rather than keywords and phrases. The first step in adapting SEO to RankBrain is strategic optimization for users and not just keywords.
RankBrain focuses on user intents and this factor alone guides results. Therefore, the SEO challenge here is to determine what users want such as commercial intents, transaction, navigation or simply informational. If the website or content is commercial in nature then keywords should be of a commercial nature. This will make it easy for RankBrain to rank a website appropriately.
An interesting way of using RankBrain is to focus on two very important ranking factors. These are links and the onsite copy.
The best ecommerce site SEO companies should focus on their link building campaigns and organize the on-page SEO for all future web pages. Content needs to be provided directly in the markup so it is easier for RankBrain to find. Keywords should be in bold and the content should be mobile friendly. These will definitely help with the ranking.
Another important factor is to get user insights based on their conversations. Get tools that help analyze user needs and wants then convert these into data that can be used. If a marketer has an email list, then members on the list can be asked some questions and their answers used to provide information to create better content and blog posts with relevant keywords and phrases.
It is important to remember that RankBrain is not the only system used. There are others used by Google as well. RankBrain simply helps find relevant pages that may not contain the exact phrase or words the users entered in the query. By putting all these factors into considerations, an SEO marketer should be able to improve their SEO rankings and take advantage of RankBrain system.
While people may not spend a lot of time doing research before buying a new household appliance or booking a hotel room, you can be sure that they are doing their research when selecting a plastic surgeon. After all, there is simply nothing more important than selecting the very best surgeon when going under the knife.
This is why it is so important for surgeons to not only advertise their services, but to really focus on boosting their reputation as the very best in their niche. An effective and specialized plastic surgeon SEO (Search Engine Optimization) marketing plan can play a large role in making this happen.
Where To Find Specialized Plastic Surgeon SEO Services
When it comes to specialized SEO services for plastic surgeons, there is no better Internet marketing company than Optimized Surgeons. This is because this surgeon SEO marketing company understands just how important it is for surgeons to boost their online presence and reputation.
To make this happen, Optimized Surgeons maintains a comprehensive and reputable network of high ranking blogs that focus on surgical and medical services. Having access to this network will allow you to build valuable links to your own site, as well as get your practice’s content in front of new potential patients.
How Links Advance SEO for Plastic Surgeons
When ranking your website against those of your competitors, search engines will not only look at the content on your actual site but also at how often your site is referenced online. Each time a reputable source links to your site, search engines will consider this link as proof of your expertise, ultimately boosting your rankings.
The Value in Higher Rankings
When a potential patient searches for plastic surgeons in your local area specializing a particular procedure, they will typically assume that the first few doctors who appear in their search results are the true experts in their field.
In many cases, patients will fail to look beyond the first page of search results when selecting a surgeon. Without the use of SEO for plastic surgeons, it is quite possible that your website will be buried several pages into the search results regardless of how valuable your content is or how successful your practice is.
Through the use of search marketing techniques, you will be able to ensure that your website is one of the first results potential clients see. This will allow you to increase your visitor count, optimize and expand your web presence, improve your reputation, and assert yourself as a true expert in your field.
How Optimized Surgeons Makes It Happen
Optimized Surgeons offers a variety of custom SEO services for plastic surgeons, in addition to building links to your site through their network of blogs. For instance, you can count on this company to ensure your page is optimized for all of the most relevant keywords in your profession.
They will also be able to help you increase traffic to your site through the use of pay-per-click (PPC) advertising. If you wish to increase your presence on the web, this company can also help you to start and maintain your very own blog which can provide valuable information to your patients and improve your online reputation.
An adequately designed website is the essential investment a modern day business can have. A good website is the one that has the power to convert visitors into potential customers as well as retain the existing ones. Web development is the secret to enhancing the value of a product or service.
Apart from boosting a business’s attractiveness, it also creates prospect for the business. However, web development and design tasks have never been easy for most companies. This is because it requires creativity, lot of establishment tasks, content creation as well as search marketing and much more.
Facet Tech is one company that has evolved its core focus of services. The company now offers affordable and reliable web development and design services to businesses based in Central Illinois and the greater Peoria area. They are equipped with highly adaptive and experienced IT consultants that understand all needs of customers.
Cutting-Edge Website Development Solutions
Facet Tech now designs and develops cutting-edge websites that focus on the following attributes:
1. Highly responsive. A well-developed website is the one that is very responsive to the needs of the clients. A website that is highly responsive does not bore or scare away a visitor but makes them navigate it more hence persuading them to make a purchase of business’s goods and services. Besides, it can also be accessed anytime anywhere. Facet Tech understands the need to have an extremely responsive site.
2. Mobile friendly. Lately, a huge percentage of clients use mobile devices to browse for products and services. Facet Tech develops mobile friendly websites that cater for the needs of mobile users. A website that can be accessed from all kinds of devices never misses a single client.
3. SEO-friendly. The secret to spreading a business to a vast range of customers is by creating a SE-optimized site. SEO-friendly websites remain the top ranked websites. Top search engine ranking implies maximum business exposure. A website becomes useless when no one is capable of finding it.
4. Speedy in loading. The number of seconds a website load has great impact on the user. Coding, the number of graphics, volume of traffic and server speed are some of the critical aspects Facet Tech closely consider in developing faster websites for clients.
5. Highly customized and targeted to a specific audience. One of the essential aspects when developing websites is figuring out the audience. Facet Tech understands why keeping an audience in mind can lead to a well-customized website.
6. Functional. Good sites have all the features in it working seamlessly. A professionally designed website has lots of positive impact on the performance of a business. This is why Facet Tech understands the importance of a creating a well-functioning website to clients.
Facet Tech’s web developers in Peoria IL are fast and efficient in their services. In fact, they have a reliable customer support for clients who need help anytime. They employ the latest techniques in developing and designing great and highly competitive websites for clients.
A well-designed website determines a business’s credibility. An easy to use website is what everyone yearns for. Facet Tech offer web development and design to both small and large businesses at budget-friendly rates. Facet Tech now has all the solutions to business website development and design worries. Contact them for more.
Learn more about Facet Tech and company’s website development services at:
Facet Technologies, Inc.
2103 Court Street
Pekin, IL 61554
Search, social media, and other web-based platforms are very important for growing the web presence of a company. Every minute of the day, there are literally millions of people on social media sites, search engines, directories, and other websites that can bring new visitors to your site.
For this reason, it is very important for company to tap into this comprehensive approach of web presence management. A company should approach search engine optimization and social media with a specific strategy of what they hope to achieve. Examples of strategies include informing current customers about new deals, building an online community or generating visits to the company website, and optimizing a website for greater visibility in search.
In short, it is very important for a company to define specific goals and action items before embracing web presence management. The components below help to shape this approach and bring clarity to some of the means to optimize and manage a company’s web presence.
Marketing has evolved. Today, customers are responding more to advertisement that has constructive content. Simple promotion words do not cut it anymore. As such, it is very important for a company to perform content marketing that assists its customers. A company seeking to conduct content marketing on the Internet can use promotional material that explains how a customer can solve current challenges in their lives by investing in the company’s products.
Examples of this material are videos, blog posts and podcasts. This shows the customers that the company is empathetic and genuinely wants to help. With this approach, a company can greatly increase its web presence and turn potential customers into loyal, repeat customers. This can often be best achieved by hiring a professional web presence management company.
Google has a feature known as Google AdWords. This is a form of marketing where links to company websites are provided in the search results when an Internet user searches for a product or service. This is very important in the world of today. While seeking to improve web presence, search marketing should be one of the major items in the execution agenda.
This also encompasses Search Engine Optimization (SEO) strategies, in addition to PPC advertising, as well as including keywords in the copy of your company website. This allows your website to rank high in the Google results page. You should do research of the most effective key words and include them in your copy. This is so that your company website can emerge on the first page of results and boost the chances of scoring customers.
Reviews indicate what the customers think about your company, its products and its services. As such, positive reviews virtually guarantee that your company will be trusted by potential customers. They can then proceed to buy goods and services from you and increase your revenue.
To get good reviews, ask your customers for feedback. Timing is everything in this strategy. You should ask them to review you when you are sure that you have provided them with exceptionally good products and services. In such a case, they are more likely to give positive reviews. These reviews go ahead to convince other customers to buy things from your company.
Other Forms of PR & Reputation Management
Public relations extends from the physical world right into cyberspace. The concept is relevant on the Internet too. You should ensure that you foster good public relations online as you increase your company’s web presence. One of the ways to do this is to maintain a company page in social media. You can use the page to update your customers and get their opinions too. It goes a long way in guaranteeing the success of your company on the Internet.
Today, almost every ecommerce business is using the Internet and search engines to market their brands and products. This makes it a necessity to have a strong online presence to compete in a tough ecommerce marketplace.
And while SEO serves to be an effective means of ecommerce marketing, it’s easy for SEO campaigns to become stagnant and obsolete. When rankings plateau, or drop, it’s time to embrace a new set of ecommerce marketing strategies to bring it all together.
This new set of strategies focuses in web presence optimization, which in addition to SEO, seeks to expand an ecommerce brand across many online platforms and marketing channels. Below we delve deeper into the mechanisms behind web presence optimization and how you can revive a stagnant SEO campaign with this new, more cohesive approach.
Mechanisms of Web Presence Optimization
Web presence optimization, unlike search engine optimization, seeks to improve your business’s online presence through many channels. This ensures that wherever it is your existing or potential clients are, they will have greater access to your brand.
Below are some of the top web presence optimization strategies and techniques. They are not arranged in any particular order.
1. Social media optimization
This is a powerful ecommerce marketing strategy that involves the use of different social media sites to connect with clients from all over the world. The most commonly used social media sites are Facebook, Twitter, Instagram and LinkedIn.
The good thing about this technique is that you are not limited to one social media site for use and you can open as many accounts as you feel are necessary. The social media technique allows you to offer the clients information on products and services you offer so as to get them interested and to keep them informed.
Social media also helps to provide the clients with a channel through which they can contact you directly and offer feedback and reviews that are necessary for the business’s progress. Further, the Likes, Tweets, Pins, +1’s and other social signals that attribute quality content can positively impact the SEO-value of that content.
2. Use of newsletters and email marketing
Newsletters are very useful marketing tools and give the client the impression of consistency and reliability that they all seek. The internet allows marketing teams to save on cost of publishing and sending hard copy newsletters.
This is because it is possible to send the newsletters as pdf and other types of soft copy files through emails. They should include news and updates on what is going on within the business so as to keep the recipient’s informed on the latest products and offers from the business.
3. PPC optimization
PPC refers to pay per click marketing applied in business websites. It involves the use of call to action commands where the person visiting the specific page is requested to take certain actions such as calling the company, redeeming a coupon or leaving a comment. These help to create more personal connections with clients which is great for marketing.
4. Blogging and content marketing
Blogs are in a lot of ways similar to ordinary business websites but take a more personal approach. Blogs are a great marketing tool especially when you want to show the clients the more human side of the company.
When developing a blog or content publishing platform, it is very important to consider your target market and include content that will get and keep them hooked to your blog posts. It is also important to be consistent because unlike websites, blogs require constant updating and posting to keep the clients coming. Most web presence companies will suggest starting a blog, both for web presence optimization and SEO.
Web presence optimization: the bottom line
After all is said and done, it is important to invest in web presence optimization as a SEO and search engine marketing strategy. In a day and age where a huge part of the population is internet-dependent, the greater your online visibility the better for you.
If you are in need of a new Kubota tractor, have considered a Kubota tractor package? German Bliss, a reputable supplier of Kubota tractor packages throughout the Midwest United States not only offers customers the opportunity to select from a series of complete Kubota tractor packages, but they also allows you to custom design your own unique package depending on your needs.
If there is something you want to add, remove, or swap out, with one of the set packages on the site, German Bliss is happy to let customers customize Kubota tractor packages with the attachments, trailer, components, and other accessories they need. Whether you want the most powerful tractor, with several unique blade heads, or whether you are simply searching for a tractor which has the best towing capabilities, for the most affordable price, the unique Kubota tractor packages are tailored to you, and you can further customize them if there is something you want to add on to the package.
Why Choose German Bliss for Custom Kubota Tractor Packages?
One of the main benefits of custom Kubota tractor packages from German Bliss is that all options are clearly presented on the website. Not only does German Bliss make it easy to design a custom package, but they provide amazing customer support and the ability to help you save on the cost of your Kubota tractor.
Not only do you pay a lower price for your new Kubota tractor, but with the accessories packages, the blades, and the guards and grills, you will pay far less than you would, if you were to order each of these items individually.
If you need a specific series of leading Kubota tractors, you can choose that series, and you will receive several additional parts, accessories, and powerful blade heads, allowing you to truly make the most of the tractor which you choose to purchase.
Get Kubota Tractor Package Deals
Another major benefit of purchasing Kubota tractor packages with German Bliss, is the ability to further customize your package. Lets say you choose the BX series, but do not want a few of the blades or attachments which are included with that package. You have the option to customize the package, to include the tractor, as well as other attachments, accessories, or blade attachments which you are going to use.
With the ability to fully customize your package, not only will you have the perfect new Kubota tractor, for any work you plan on using it to do, but you will also have the ability to customize any additional accessories or attachment packages you want to add on to it. All of this gives you the different parts and pieces you need when using your tractor, and it is going to allow customers to truly save on the cost of purchasing these items.
Whether using a new Kubota tractor for commercial work, or for smaller grade jobs, having the right tools, accessories, and attachments, is going to make your life much easier when you are completing different tasks with the tractor.
So, rather than purchase each item individually, the option to purchase Kubota tractor packages, or to custom design your own tractor package, is one which many customers are going to appreciate. For those who are looking for a new tractor, or considering purchasing several accessories, visit the germanbliss.com site today, and begin the process of putting together the ideal tractor package, for your personal or commercial business needs.
When it comes to operating a seamless ecommerce site, consistently reviewing aspects like content structure, informational architecture, and technical fluidity (coding) can measure the efficiency of the site and how well it performs. Auditing an ecommerce site allows the business to make the needed adjustments to aspects that may otherwise have gone overlooked.
The need to conduct ecommerce site audits on a regular basis is reflected in the continual improvement of customer engagement, SEO, sales performance and conversion.
Benefits of auditing a website show just why upkeep and tracking of strategies and their effectiveness in supporting business functions. For instance, the use of phrases and keywords, and analysis of their effectiveness in a company’s SEO efforts, is crucial to improving the ecommerce site’s overall marketing model.
Ecommerce SEO Auditing
The SEO side of an ecommerce site audit analyzes keyword usage, content gaps, and topic groupings as well as helps determine what terms might help increase the website’s traffic. Another benefit an ecommerce SEO site audit can provide is the simplification of content and features of interest to the users by avoiding an overly busy and confusing design that makes visitors confused while finding the information they are seeking to find.
Issues with loading speed can also be addressed in an audit as slower systems people are likely to turn elsewhere for their products, desired information and services. Ecommerce site audits done right can identify faulty code that hinders ecommerce SEO performance. SEO friendly site architecture is vital, and regular ecommerce site audits help to keep updated and competitive with URL structure communicating effectively with search engines. One company that stand behind this when providing ecommerce SEO site audits is Click Centric SEO.
Intelligence via Analytics
Critical ecommerce analytics elements like the he number of pageviews, bounce rates, and time users spend on a page offers intelligence to make drastic improvements. Ecommerce site auditing can use these data to improve various aspects of the marketing strategy, such as providing better quality content via such means as social media and blogs. Regular audits also help ensure that important contact information vital in winning over prospective customers is easy to find and readily available to customers in noticeable fashion in the effort to help increase sales. A good resources for this is Kissmetric’s Blog.
Often times a company website may be infected with malware while the company personnel may be unaware of the presence of malicious viruses within computer systems. An audit can help protect a company’s reputation by identifying and fixing viruses before search engines identify the businesses’ website as being untrustworthy and at risk to the user. For this technical auditing stuff, visit SEM Rush’s post on tools.
Other Improvements from Ecommerce Audits
Other improvements that can be made by regular ecommerce auditing include the prioritization of factors, such as the rise in tech trends like the use of mobile friendly website designs that attract more users. When audits are done information and structure are reviewed as are quality and content in the effort to increase overall functionality by allowing businesses to make the necessary changes to assist in helping gain notice in providing better performance.
Minor changes can have a major impact in the long run if done in conjunction with regular audits which in turn helps companies to stay current with the latest business advancements, trends, and technologies in order to stay on the cutting edge of online business website design and services. Regular audits have proven to be a necessary practice in web design and the trend is likely to continue, businesses that don’t optimize their websites regularly are bound to be beat out by market competition.