Google Maps marketing has become a vital component for any business embracing local SEO and search engine marketing. Claiming a presence atop Google’s local listings is a powerful means to generate quality, in-market traffic to a business’s website. For this reason, Google maps marketing is an essential investment for all types of companies targeting a local market.
Perhaps the most common reference to Google Maps marketing is the local 3 pack listings. Typically shown above the organic search results and below the PPC ads, the local 3 pack is a unique and highly-sought set of business listings associated with keyword queries that have local relevance (i.e. dentists, chiropractors, restaurants, etc.)
While the local 3 pack is the most influential traffic driver for SEO, there is also the ranked Google Maps search results. These listings, which are based on different variables compared to the 3 pack, are the other component to Google Maps marketing. Together, these platforms give businesses the opportunity to widen their search visibility and grow their business.
To help your business rank higher in both the local 3 pack listings and ranked Google Maps search results, below we share a few Google Maps SEO tips that you can apply (most in-house with the right approach.) Employ these Google Maps marketing and SEO tips and captivate local audiences to visit your company’s website.
Google Maps SEO Ranking Factors
Google Maps SEO includes a number of different strategies and tactics when compared to other forms of SEO. To help bring some of these strategies and tips to life, below are some of the foundational ranking factors that influence Google Maps marketing.
Verified Google My Business page associated with the business
100% populated Google My Business page properly linked to the business website
Number of customers ratings/reviews on the Google My Business Local page
Volume and accuracy of “citations” (or mentions of the business name, address, and phone number) on other sites, such as Yelp, Facebook, Yellowpages, LinkedIn, etc.
Domain authority of the business’s website
The proximity of the business location to the city center (as defined by Google Maps)
These are a handful of the most influential ranking factors that influence Google Maps SEO. These variable often reflect which businesses appear in the local 3-pack listings in the Google search results. To learn more about Google Maps SEO ranking factors, CaptivateLocal.com offers a number of insights and is Google certified partner.
As a result, it’s best to start by auditing a business’s web properties, particularly claiming ownership of its Google My Business page. Once claimed and able to edit, a business will need to execute the following Google My Business SEO tips to get the most from Google Maps marketing for local businesses.
Include all information in entirety, including tagline, about summary, hours of operation, address, contact information, etc.
Tag the most relevant categories (up to five with one primary category) so that the business can be properly categorized
Add optimized videos and images of your business
Implement a review generation strategy to earn more positive customer ratings on Google My Business (in addition to other listings, like Yelp, Yellowpages, etc.)
Link to your Google My Business page from your website; and link to your website from your Google My Business page.
Proper optimization of your Google My Business page is a pivotal component to a successful Google Maps SEO strategy. By understanding the latter ranking factors and implementing local Google Maps SEO best practices, your company can leap frog its local competitors and drive more in-market traffic to its website.
When it comes to choosing a triathlon coach, there are many different variables to consider. If you’re doing a long-course triathlon (such as an Ironman or half Ironman distance race,) then you may want to invest in higher caliber of coaching. This may mean find prospective triathlon coaches online.
Where you live is essentially the most significant variable that will dictate your decision toward triathlon coaching online or working with a local coach in your area. If you live in metropolitan warmer climate, then you’ll have a greater pool of prospective tri coaches over the triathlete based in Fargo, ND.
In short, if the market for local triathlon coaches is limited, then it may be worth looking into online triathlon coaches. This opens the door to elite-level triathlon coaching that applies data-driven programming and proven training protocols.
Below we pitch a few questions worth pondering – whether you’re seeking online triathlon coaches or local coaches.
Considerations for Prospecting Local & Online Triathlon Coaches
If you’re seeking local or online triathlon coaching, then some of the key consideration you’ll want to keep in mind are:
History – what is your background in triathlon and endurance sports? How was your performance in previous races? What were some of your times and PR’s?
Distance – are you training for spring and olympic distance triathlons or 70.3 and Iron-distance triathlons? Or perhaps you need a professional triathlon coach to prep for Ultraman.
Cost – online triathlon coaching services can vary significantly depending the reputation of the coach, the communication dynamic, level attention, programming intensity, etc.
Goals – do you have specific goals? (i.e. Do you want to qualify for Kona or do you just want to finish the race without walking?)
Dynamic – how involved or engaged do you want to be with your coach? Do you want to meet in-person on occasion? Or have quick-response email contact with your coach?
Testing – are you willing to do specific tests that your coach may require for programming? (i.e. lactate threshold, bloodwork, etc.)
This is just the tip of the iceberg when scouting for triathlon coaches. While using Google and other search engines is a great place to start when searching for local and elite-level triathlon coaches online, there are a number of resources like BetterTriathlete.com, SlowTwitch.com, and TrainingPeaks.com that offer comprehensive networks for triathlon coaching.
While there are advantages and disadvantages to working with both local and online triathlon coaches, you must ultimately invest in what’s in your capacity as well as what’s in your best interest for optimal training and performance.
An adequately designed website is the essential investment a modern day business can have. A good website is the one that has the power to convert visitors into potential customers as well as retain the existing ones. Web development is the secret to enhancing the value of a product or service.
Apart from boosting a business’s attractiveness, it also creates prospect for the business. However, web development and design tasks have never been easy for most companies. This is because it requires creativity, lot of establishment tasks, content creation as well as search marketing and much more.
Facet Tech is one company that has evolved its core focus of services. The company now offers affordable and reliable web development and design services to businesses based in Central Illinois and the greater Peoria area. They are equipped with highly adaptive and experienced IT consultants that understand all needs of customers.
Cutting-Edge Website Development Solutions
Facet Tech now designs and develops cutting-edge websites that focus on the following attributes:
1. Highly responsive. A well-developed website is the one that is very responsive to the needs of the clients. A website that is highly responsive does not bore or scare away a visitor but makes them navigate it more hence persuading them to make a purchase of business’s goods and services. Besides, it can also be accessed anytime anywhere. Facet Tech understands the need to have an extremely responsive site.
2. Mobile friendly. Lately, a huge percentage of clients use mobile devices to browse for products and services. Facet Tech develops mobile friendly websites that cater for the needs of mobile users. A website that can be accessed from all kinds of devices never misses a single client.
3. SEO-friendly. The secret to spreading a business to a vast range of customers is by creating a SE-optimized site. SEO-friendly websites remain the top ranked websites. Top search engine ranking implies maximum business exposure. A website becomes useless when no one is capable of finding it.
4. Speedy in loading. The number of seconds a website load has great impact on the user. Coding, the number of graphics, volume of traffic and server speed are some of the critical aspects Facet Tech closely consider in developing faster websites for clients.
5. Highly customized and targeted to a specific audience. One of the essential aspects when developing websites is figuring out the audience. Facet Tech understands why keeping an audience in mind can lead to a well-customized website.
6. Functional. Good sites have all the features in it working seamlessly. A professionally designed website has lots of positive impact on the performance of a business. This is why Facet Tech understands the importance of a creating a well-functioning website to clients.
Facet Tech’s web developers in Peoria IL are fast and efficient in their services. In fact, they have a reliable customer support for clients who need help anytime. They employ the latest techniques in developing and designing great and highly competitive websites for clients.
A well-designed website determines a business’s credibility. An easy to use website is what everyone yearns for. Facet Tech offer web development and design to both small and large businesses at budget-friendly rates. Facet Tech now has all the solutions to business website development and design worries. Contact them for more.
Learn more about Facet Tech and company’s website development services at:
Facet Technologies, Inc.
2103 Court Street
Pekin, IL 61554
Phone: 309-353-4727 FacetTech.com
Statistically, only about 50% of all local small businesses can ever make it past the five year mark. However, one small local business in Peoria, Illinois, not only is thriving past that statistic, but it also gets national recognition.
Five Senses Spa and Salon in Peoria, Illinois has been listed by the specialized publication Salon Today magazine as one the top 200 spas and salons in North America. Even more, the owner of Five Senses Spa and Salon, Paola Hinton, is featured on the cover of Salon Today. This has made quite the statement for the full-service spa and hair salon in Peoria, IL.
What Makes a Top Spa & Salon?
The honor received by the Five Senses Spa and Salon has recognized several of its best practices, including philanthropy, customer service, and management. This is not so surprising, taking into consideration that the owner of the salon has declared that she designed the spa more than eight years ago, by prioritizing what consumers really want.
In the competitive market that characterizes the salon and spa industry, the small local business in Peoria, IL is up against bigger players on markets like Chicago, New York, and Los Angeles. This makes it really remarkable that the small company from Peoria was able to be recognized this way at national level.
Local Peoria Roots Blooms National Recognition
The Salon Today’s listing puts Five Senses Spa and Salon in Peoria, IL on the map. The small business really deserves the national recognition, because they provide quality services in Peoria and employs quality staff. They strive to excel because the owner knows very well the fact that for a small business, local support is a real lifeline.
Been proudly named a Top 200 Salon in North America for the year 2014, Five Senses Spa and Salon was selected from a wide range or rival competitors. Salon Today magazine caters to a audience formed by over 25,000 salons in North America.
Salon Today’s Top 200 Criteria
In selecting which salons are annually included in the Top 200 List, Salon Today uses very strict and specific criteria. Any North American spa and salon selected on the list should have been in business at least since 2011. They should offer a full range of services at professional level, including body care, massage, nail, hair, and skin care.
Additionally, all the top spa and salons on the list have generated at least $250,000 every year and they should provide documented proof that they respect the best practices in their business. That makes it a big honor for the Five Senses Spa launched in 2006, which since then has shown remarkable and continued achievement.
Experience Peoria, IL’s Leading Spa & Salon
Five Senses Spa and Salon has shown exemplary leadership and management skills and they provide the best working environment for their employees. Five Senses Spa and Salon is also offering unforgettable experiences to their clients and are gaining a good reputation for their corporate social responsibility and best business practices.
What is even more remarkably is the fact that this is actually the second time, consecutively, when the local spa and hair salon in Peoria, Illinois, has made it on the prestigious Salon Today Top 200 list. By receiving this recognition twice, Five Senses Spa and Salon confirms its excellent leadership and customer service. We can only expect a great future for this promising local business in Peoria.
Visit the Top Spa & Hair Salon in Peoria, Illinois at:
Web presence optimization is a new term among the community of search marketing specialists who are trying to get higher rankings in Google and other search engines. As most marketing professionals are familiar with the term SEO (or search engine optimization,) web presence optimization is taking SEO to the next level, especially when it comes to local and small business.
The Core Elements of a Web Presence Optimization Strategy
So how do you craft a web presence optimization strategy and make it work for you? Below we share some of the primary components that go into optimizing a local business web presence for greater potential to attract leads and new business.
One place to begin in creating a web presence optimization strategy is by listing your business on major local directories. Some ideas of major directories that will optimize your web presence are Yelp, Yahoo, Yellow Pages, Google Places and LinkedIn.
When you list your business on major directories, your business can be seen as more credible and legit, thus worth of higher rankings. This is especially true in Google’s local search engine ranking. The key here is to have consistent and accurate citations. Many web presence optimization companies, like www.webpresencegroup.net, specialize in generating citations for Google local SEO advancement.
Blogging & Content Marketing
Another way is to have a blog. Blogging on a consistent basis will also contribute to making your business rate higher in search engine searches. This is due to the fact that search engines especially Google likes sites that keep dishing out new information on a regular basis.
Also blog posts can be shared around the internet. This allows for direct inbound links to your company’s website. It also allows for an increase in social media followers. We will talk more about social media followers in a bit. To continue, blogging is known as one of the top leading practices for both web presence optimization and SEO.
Speaking of blogging. Guest blogging is another way to build inbound traffic to your website. Look for opportunities to offer a guest blog post on a site that specializes in the same arena as your business. This should be done especially if it is on a site that caters to your region.
Another excellent idea is to create videos about your business. Creating a simple video that describes your business and the services it offers can do wonders for your business. Just like a blog entry, videos can be shared far and wide, which again means more inbound visitors.
Videos are also appealing to those who like a more interactive approach with businesses they are considering using. Videos can also become viral thanks to sites like YouTube and other video sharing websites. You can even create your own YouTube channel, just in case you want to create more videos for your business. Also videos can be used as a blog entry, which again leads to more visitors and higher ranking.
Social Media Marketing
Last, but definitely not least is social media. Users of social media sites such as Facebook and Twitter are growing by leaps and bounds. Social media avenues can be a way in which you promote your business and share content. It is very easy to create a Facebook page or a Twitter account specifically for your business.
Some business owners even use Instagram. You can share that you created a new video about your business, you can share links to your business website, and share pictures. This activity makes your business look more socially credible, thus helping to fuel your local SEO strategy.
All of these elements not only work to expand the web presence of your local business, but can also contribute to the increase Google rankings of your business’ website. Of course optimizing your website and getting exposed in Google search via organic SEO and PPC advertising is most vital and where you local business’ marketing investment should be.