Having just recently trademarked “It Starts With Search,” Atlanta Internet marketing agency Captivate Search Marketing takes to the digital marketing scene with a new and innovative approach.
Putting local and organic SEO on the forefront, Captivate Search Marketing provides full-service Internet marketing services that combine a host of solutions. Spanning from email and social media marketing to content development and creative strategy, the company offers a wide range of options to best fit their clients’ objectives.
Search-first Internet Marketing
Captivate Search Marketing supports the argument that SEO and search marketing are the most valuable ways to grow a business on the web.
“Look at it this way: people are actively searching Google and other search engines for what your business has to offer. If you’re positioned near the top the search engine results for keywords that reflect your company’s products or services, then you’re owning one of the most valuable forms of advertising real estate.” says Tyler Tafelsky, senior SEO specialist of Captivate Search Marketing.
Supporting Tafelsky’s point, 2016 SEO statistics from IMforza.com show that 93% of online experiences begin with a search engine. Further, the site’s data shows that SEO leads have a 14.6% close rate, while outbound leads (such as direct mail or print advertising) have a 1.7% close rate.
It’s statistics like this that reinforce Captivate Search Marketing’s tagline “It Starts With Search.” Almost every business or brand the agency works with can benefit from embracing SEO as the first means of attack to their Internet marketing program. Even if it’s a long-term battle that may take many months to actualize, when sustainable results are achieved, a company can witness profound growth when organic search traffic sees a dramatic increase.
Where Creativity Meets Data-Driven Strategies
Well known for its highly data-driven approach to crafting comprehensive Internet marketing strategies for its clients, Captivate Search Marketing is beginning to embrace more creative infusion to its Internet marketing solutions. In doing so, the company is reaching to concepts like audience-centric content marketing strategies combined with social media marketing and paid social advertising. These techniques, when developed mindfully with respect to both users and search engines, can further advance the search first approach with hints of creativity.
“One of the things I love most about SEO today is that’s continuously requiring greater levels of creativity. Gone are the days when SEO’s could manipulate search results solely based on keyword-stuffed content and building a few links. Now, SEO requires producing meaningful content that resonates with users, and make that content known throughout the web.” Tafelsky notes.
Captivate Search Marketing continues to adapt to the ever-evolving Internet marketing landscape. While continuously embracing new platforms like Instagram ads and influencer marketing, Captivate Search Marketing’s “Search First” approach will always play a pivotal role in helping businesses grow on the web.
For more information about the Atlanta SEO and Internet marketing agency, follow the address and contact information below:
Captivate Search Marketing
1800 Peachtree St NW #205,
Atlanta, GA 30309
Tel: (404) 953-2406
Google Maps marketing has become a vital component for any business embracing local SEO and search engine marketing. Claiming a presence atop Google’s local listings is a powerful means to generate quality, in-market traffic to a business’s website. For this reason, Google maps marketing is an essential investment for all types of companies targeting a local market.
Perhaps the most common reference to Google Maps marketing is the local 3 pack listings. Typically shown above the organic search results and below the PPC ads, the local 3 pack is a unique and highly-sought set of business listings associated with keyword queries that have local relevance (i.e. dentists, chiropractors, restaurants, etc.)
While the local 3 pack is the most influential traffic driver for SEO, there is also the ranked Google Maps search results. These listings, which are based on different variables compared to the 3 pack, are the other component to Google Maps marketing. Together, these platforms give businesses the opportunity to widen their search visibility and grow their business.
To help your business rank higher in both the local 3 pack listings and ranked Google Maps search results, below we share a few Google Maps SEO tips that you can apply (most in-house with the right approach.) Employ these Google Maps marketing and SEO tips and captivate local audiences to visit your company’s website.
Google Maps SEO Ranking Factors
Google Maps SEO includes a number of different strategies and tactics when compared to other forms of SEO. To help bring some of these strategies and tips to life, below are some of the foundational ranking factors that influence Google Maps marketing.
- Verified Google My Business page associated with the business
- 100% populated Google My Business page properly linked to the business website
- Number of customers ratings/reviews on the Google My Business Local page
- Volume and accuracy of “citations” (or mentions of the business name, address, and phone number) on other sites, such as Yelp, Facebook, Yellowpages, LinkedIn, etc.
- Domain authority of the business’s website
- The proximity of the business location to the city center (as defined by Google Maps)
These are a handful of the most influential ranking factors that influence Google Maps SEO. These variable often reflect which businesses appear in the local 3-pack listings in the Google search results. To learn more about Google Maps SEO ranking factors, CaptivateLocal.com offers a number of insights and is Google certified partner.
Google My Business SEO Tips
To properly execute a Google Maps marketing and SEO strategy, a business must first claim, optimize, and verify it’s Google My Business page. In many cases, a business might already have a Google My Business page but not even know it.
As a result, it’s best to start by auditing a business’s web properties, particularly claiming ownership of its Google My Business page. Once claimed and able to edit, a business will need to execute the following Google My Business SEO tips to get the most from Google Maps marketing for local businesses.
- Include all information in entirety, including tagline, about summary, hours of operation, address, contact information, etc.
- Tag the most relevant categories (up to five with one primary category) so that the business can be properly categorized
- Add optimized videos and images of your business
- Implement a review generation strategy to earn more positive customer ratings on Google My Business (in addition to other listings, like Yelp, Yellowpages, etc.)
- Link to your Google My Business page from your website; and link to your website from your Google My Business page.
Proper optimization of your Google My Business page is a pivotal component to a successful Google Maps SEO strategy. By understanding the latter ranking factors and implementing local Google Maps SEO best practices, your company can leap frog its local competitors and drive more in-market traffic to its website.
When it comes to choosing a triathlon coach, there are many different variables to consider. If you’re doing a long-course triathlon (such as an Ironman or half Ironman distance race,) then you may want to invest in higher caliber of coaching. This may mean find prospective triathlon coaches online.
Where you live is essentially the most significant variable that will dictate your decision toward triathlon coaching online or working with a local coach in your area. If you live in metropolitan warmer climate, then you’ll have a greater pool of prospective tri coaches over the triathlete based in Fargo, ND.
In short, if the market for local triathlon coaches is limited, then it may be worth looking into online triathlon coaches. This opens the door to elite-level triathlon coaching that applies data-driven programming and proven training protocols.
Below we pitch a few questions worth pondering – whether you’re seeking online triathlon coaches or local coaches.
Considerations for Prospecting Local & Online Triathlon Coaches
If you’re seeking local or online triathlon coaching, then some of the key consideration you’ll want to keep in mind are:
- History – what is your background in triathlon and endurance sports? How was your performance in previous races? What were some of your times and PR’s?
- Distance – are you training for spring and olympic distance triathlons or 70.3 and Iron-distance triathlons? Or perhaps you need a professional triathlon coach to prep for Ultraman.
- Cost – online triathlon coaching services can vary significantly depending the reputation of the coach, the communication dynamic, level attention, programming intensity, etc.
- Goals – do you have specific goals? (i.e. Do you want to qualify for Kona or do you just want to finish the race without walking?)
- Dynamic – how involved or engaged do you want to be with your coach? Do you want to meet in-person on occasion? Or have quick-response email contact with your coach?
- Testing – are you willing to do specific tests that your coach may require for programming? (i.e. lactate threshold, bloodwork, etc.)
This is just the tip of the iceberg when scouting for triathlon coaches. While using Google and other search engines is a great place to start when searching for local and elite-level triathlon coaches online, there are a number of resources like BetterTriathlete.com, SlowTwitch.com, and TrainingPeaks.com that offer comprehensive networks for triathlon coaching.
While there are advantages and disadvantages to working with both local and online triathlon coaches, you must ultimately invest in what’s in your capacity as well as what’s in your best interest for optimal training and performance.
RankBrain is a new creation of Google that was released in October of 2015. In simple terms, RankBrain can be defined as a machine-learning artificial intelligence system. The aim of this system is to help Google sort through search result so as to process the most relevant results for its users.
RankBrain does not operate in isolation but together with the search algorithm. This search algorithm is a computer program that searches through billions of websites and web pages to find only the most relevant ones depending on the search criteria. If provide either enterprise-level or local SEO and search marketing services, then RankBrain is a must-know to help you refine your practice.
Understanding How Google RankBrain Works
Google RankBrain uses artificial intelligence or AI in its computations. AI is where a computer gets to be as smart as a human. It refers to computer systems designed to learn and connect. Machine learning is the instance where a computer learns how to do things rather than follow a program.
For instance, if RankBrain comes across words and phrases that are unfamiliar, it will use intelligence to find other phrases or words with similar meaning then filter results accordingly. This makes Google a lot more effective in providing accurate results.
How to Use RankBrain to Improve SEO Strategy
Google is primarily moved by its users. Google is always trying to improve its user experience so that users get the results they want faster and with accuracy and precision. Therefore, content creators and marketers have to focus more on user optimization rather than keywords and phrases. The first step in adapting SEO to RankBrain is strategic optimization for users and not just keywords.
RankBrain focuses on user intents and this factor alone guides results. Therefore, the SEO challenge here is to determine what users want such as commercial intents, transaction, navigation or simply informational. If the website or content is commercial in nature then keywords should be of a commercial nature. This will make it easy for RankBrain to rank a website appropriately.
An interesting way of using RankBrain is to focus on two very important ranking factors. These are links and the onsite copy.
The best ecommerce site SEO companies should focus on their link building campaigns and organize the on-page SEO for all future web pages. Content needs to be provided directly in the markup so it is easier for RankBrain to find. Keywords should be in bold and the content should be mobile friendly. These will definitely help with the ranking.
Another important factor is to get user insights based on their conversations. Get tools that help analyze user needs and wants then convert these into data that can be used. If a marketer has an email list, then members on the list can be asked some questions and their answers used to provide information to create better content and blog posts with relevant keywords and phrases.
It is important to remember that RankBrain is not the only system used. There are others used by Google as well. RankBrain simply helps find relevant pages that may not contain the exact phrase or words the users entered in the query. By putting all these factors into considerations, an SEO marketer should be able to improve their SEO rankings and take advantage of RankBrain system.
While people may not spend a lot of time doing research before buying a new household appliance or booking a hotel room, you can be sure that they are doing their research when selecting a plastic surgeon. After all, there is simply nothing more important than selecting the very best surgeon when going under the knife.
This is why it is so important for surgeons to not only advertise their services, but to really focus on boosting their reputation as the very best in their niche. An effective and specialized plastic surgeon SEO (Search Engine Optimization) marketing plan can play a large role in making this happen.
Where To Find Specialized Plastic Surgeon SEO Services
When it comes to specialized SEO services for plastic surgeons, there is no better Internet marketing company than Optimized Surgeons. This is because this surgeon SEO marketing company understands just how important it is for surgeons to boost their online presence and reputation.
To make this happen, Optimized Surgeons maintains a comprehensive and reputable network of high ranking blogs that focus on surgical and medical services. Having access to this network will allow you to build valuable links to your own site, as well as get your practice’s content in front of new potential patients.
How Links Advance SEO for Plastic Surgeons
When ranking your website against those of your competitors, search engines will not only look at the content on your actual site but also at how often your site is referenced online. Each time a reputable source links to your site, search engines will consider this link as proof of your expertise, ultimately boosting your rankings.
The Value in Higher Rankings
When a potential patient searches for plastic surgeons in your local area specializing a particular procedure, they will typically assume that the first few doctors who appear in their search results are the true experts in their field.
In many cases, patients will fail to look beyond the first page of search results when selecting a surgeon. Without the use of SEO for plastic surgeons, it is quite possible that your website will be buried several pages into the search results regardless of how valuable your content is or how successful your practice is.
Through the use of search marketing techniques, you will be able to ensure that your website is one of the first results potential clients see. This will allow you to increase your visitor count, optimize and expand your web presence, improve your reputation, and assert yourself as a true expert in your field.
How Optimized Surgeons Makes It Happen
Optimized Surgeons offers a variety of custom SEO services for plastic surgeons, in addition to building links to your site through their network of blogs. For instance, you can count on this company to ensure your page is optimized for all of the most relevant keywords in your profession.
They will also be able to help you increase traffic to your site through the use of pay-per-click (PPC) advertising. If you wish to increase your presence on the web, this company can also help you to start and maintain your very own blog which can provide valuable information to your patients and improve your online reputation.
Any good SEO needs to be aware of the Google search ranking factors that determine high ranking pages and sites. While these factors are constantly changing as Google refines its search engine algorithm, a few factors tend to remain consistent. So whether you’re a professional SEO or dabbling as an SEO amatuer, understanding the following 5 Google search ranking factors will be vital to your success.
1. Domain-Level Link Factors
This is the topmost ranking factor that decides the rankings of the websites. The domain-level link deals with the number of links reaching a specific domain. One can take advantage of the domain-level link by posting his/her contents and articles on the most popular and most sought after sites. This will help in the better rankings of their websites in the Google search. This is the first step towards achieving a better ranking in the website searches.
2. Page-Level Link Factors
The page-level links denote the number of links that arrive at a page. The search engines filter the pages by the number of unique links to them along with the relevancy. One can improve the page-level link metrics by improving the number of reliable sources from which links are obtained. Even if the site is popular, Google makes sure that each of the pages from that site is valuable to be ranked high.
The page-level link also plays an important role in SEO and search rankings. The link popularity of a page can be boosted by obtaining links from high-quality websites. Examples of such sites include some of the popular blogs pertaining to one’s industry, famous journals, general information sites like Wikipedia, etc.
3. Page-Level Keyword & Content-Based Factors
The page-level keyword and content-based factors play an important role in placing a website at the relevant searches. Google performs searches based on the keywords entered by a user and it is important that one indexes his/her site properly for any combination of search. Some of the places where keywords need to be used are headlines, HTML page titles, meta description, URL, images and other tags. It is highly recommended that the primary keywords appear in all these important places to achieve better SEO.
The secondary keywords should also be placed in the title if it makes sense. In certain cases, the highlighting of these keywords can help a great way to improve the ranking. In this process, one should not ignore the content of the site. People arrive at one’s site to gather information so there should not be any compromise on the content while attempting to improve the page-level keyword metrics.
4. Page-Level Keyword & Agnostic Factors
This SEO element deals with the key factors other than the keywords optimization such as the length of the page, the speed at which page loads, etc. One has to make sure that the site contains optimal content that is not too long or too short. The content should also be readable and appealing for the reader. The loading of the site should be faster because one can lose traffic even if the loading time takes few more seconds than the expected time. If site speed is low, one may want to invest in a website optimization company.
5. Engagement & Traffic/Query Data
This will indicate the number of visits made to a website. This is monitored by Google and it takes into account the number of visitors and traffic from the particular website. The engagement and traffic/query data will tell how well the users are engaged with the website and how well it performs in traffic.
The continuous maintenance of this metric is possible by improving the CTR (click through rate) from the search pages. By keeping good standards in the content being published on the site, one can maintain this metric to have better SEO and make the site more click centric from a usability perspective.
For more Google search engine ranking factors, check out these resources at Moz.com as well as Backlinko.com.
In the past, health care providers did not have to go out of their way to market themselves. However, there has been a shift in the way people find their doctors, surgeons, dentists, etc.
A medical professional can no longer rely on word of mouth alone, but has to provide a way for people to find them and get the information they are looking for online. For many of these professionals, SEO has been the cornerstone to getting quality new patient leads, helping to grow their medical practice.
While some specialists take SEO into their own hands, some recruit the help of experienced SEO experts. Whatever the case may be for your practice, we’ve compiled some great resources that will help cultivate strategic insight for an effective SEO program. The following website and online resources offer valuable information that can help medical providers market themselves and optimize their web presence in a professional and ethical way.
SEO Survival Guide for Aesthetic Surgeons
The SEO Survival Guide for Aesthetic Surgeons is a highly professional and effective white paper design to help aesthetic surgeons gain information they need to develop a brand as well as a long term SEO strategy that includes the key points to help achieve high rankings.
Surgeon must produce a higher level of quality on their sites and social media points of contact than the average business. It is essential to develop a trustworthy brand and to carry that through the entire content of each website, social media page, and ad. In addition to offering great insights when it comes to surgeon SEO strategies, this site offers in depth information to help health professionals achieve the online image that will not only attract people to their site, but also into their offices.
Medical SEO & Internet Marketing
Focuses strongly on the old versus the new SEO strategies, Medical SEO & Internet Marketing offers a blended approach to optimizing a medical professionals web presence. While old strategies focused on short term goals, the newer strategies that work properly with the evolution of the Google search algorithms, or formulae for ranking search results, are supported on this website.
This site teaches methods that go beyond ‘keyword stuffing’ and random link-building strategies that can actually result in a drop in ranking. Long term strategies are developed with this method including informative content, visually appealing images, and ad campaigns.
Kissmetrics Social Media + SEO
Kissmetrics has a great deal of information about SEO that can help medical professionals make decisions about how to handle their own campaign. When reviewing https://blog.kissmetrics.com/social-media-and-seo/, it becomes obvious that social media has become tightly linked with SEO. The importance of using social media platforms, such as Facebook, continues to gain momentum and has become ingrained in search engine ranking results.
Chiro Built is a website design site that does a great job of pointing out multiple aspects of SEO marketing while keeping in mind other issues that are important to a business. For example, the site keeps branding in mind so that you can get traffic to your site but also attract your target audience and present yourself in a way that will dovetail with the image you have developed in your office and community. The development of the site is highly visual and linked to SEO in a way that is tasteful for the medical community. To learn more, visit ChiroBuilt.com
Dentistry IQ is a useful site that gives beneficial information not only for dentists but for other health care professionals looking for a way to increase their web presence while maintaining a professional image. At Dentistry IQ, the site gives a list of questions to ask an SEO team so that you can choose SEO help that will optimize Google rankings without wasting time or money.
SEO strategies can promote and improve your website in order to receive more visitors from search engines. There are many strategies in SEO, some focusing on the way sites link to your website, others on your website content or ensuring your website is well structured in a way that search engines are able to understand.
However, efficient SEO strategies are not only about search engine-friendly websites but also about making your website human friendly too. A good SEO strategy is focused on building and optimizing a website for greater user value and interaction, not just a site optimized for search engines.
Leverage SEO Strategies That Proven Effective & Timeless
With Google’s algorithm upgrades, it can be confusing to know what’s effective here and now. For this reason it is recommended to use more SEO strategies that together can have a synergetic effect.
Success with SEO in 2015 can be achieved by putting together a robust combination of SEO strategies that brings together credible internal links and a proper sitemap, a new, unique, and conversion oriented page copy with great content, and integrated Schema Markup.
Each of these SEO strategies builds your brand value and website authority, provides value to readers, and supports each other. We will discuss here these three strategies that can bring more SEO value to your website:
1. Create Sitemap & Internal Links
The infrastructure of internal links on your site can have a high SEO value. The internal links on your website give Google an important signal that your webpage is valuable, keyword relevant, and useful. Google judges your content more valuable the more links to it, even internally. Internal links also help with search engine crawling and indexing of the site as a whole.
Today a link building strategy is more about external links pointing to your site. However, tour internal links should be different as it connects webpages to other relevant webpages that are intended for better rankings. This can require some creativity, but can ultimately help your site’s overall website optimization strategy.
2. Revamp Page Copy
You have to make the most of your web pages content. This is an important pillar in on-site SEO. Website content and structure consists in keyword research, good site design, maximizing user experience, creating content that is unique and brings value to your readers and in organizing your website and optimizing your content. This approach can also help increase your rank in Google and other search engines that feed off fresh content.
3. Integrate Schema Markup
Schema Markup has become important, especially to local rankings. Schema.org provides a common language between major search engines. By integrating schema markup to the address on your blog or site you provide useful data about your business, such as business name and address. This is extremely useful, especially if your business is location dependent. Using schema markup language makes it easy to inform the search engines about your business.
A simplistic SEO approach in 2015 is no longer enough in the complex world of SEO. In order to be effective SEO requires integrating and combining various strategies, ranging from your website content optimization, to link building, and Schema Markup integration.
2015 is near (or already here depending on when you read this,) and many small business marketers/owners are either revamping their local SEO strategy or embarking on a new local SEO strategy.
Regardless of where you and your small business stands with local SEO, the good thing is that you and your marketing team realize the importance and effectiveness of being found on Google.
To help you take righteous action in constructing a sound local SEO strategy, below I share a few vital resources that I use to help rank some of my local SEO client sites. Most of these tools are pay-for-use resources, but several of them offer free scans or offers that can be just enough to get you started.
If your company’s marketing budget is limited, then start with the first resource I have listed. The $84/year will be a momentous marketing investment for local SEO.
Formally GetListed.org (acquired by Moz), Moz Local is a service that ensures that your local business listings (or “citations”) are accurate and consistent across the web.
If you know anything about citations and the role they play in determining the rankings behind Google’s local listings, then you’ll understand the value and power behind this incredible service. Moz Local is supported by some of the largest organization in local business data, such as Acxicom, Infogroup, and Factual, to name a few.
If you’re unaware of the role that citations play in local SEO, then I highly suggest scoping out SEO guide this I put together that explains everything.
Similar to Moz Local, Yext is also a service intended to clean-up your business listings on over 55 major local directories and social media sites. The nice thing about Yext is that the 55 listings are locally-relevant citations. This can have a momentous impact on your local SEO strategy.
The beauty behind Yext is that you can scope out your business current listings for free. For the frugal, this information can give you the information you need to clean-up and optimize your company’s listings manually. But if you prefer to use the service, you’ll need to find a Yext reseller agency. You can hit me up about that on my local Traverse City SEO company website.
By now you should know that citations are an important factor when it comes to increasing the local ranking of your small business. The bummer is that building or cleaning-up inaccurate citations takes a lot of effort.
Whitespark is a tool that’s intended to take the work off your plate. With Whitespark, you’re investing in a service that builds high-quality citations from all across the web. It’s a very popular local SEO service that will help drive your local business listing to the top.
These are just a few of the tools I use for local small business SEO. If you’d like to connect with me, see what I am up to, or pick my brain a little more, hit me up via Tyler Tafelsky on Google+. Thanks for reading.