Having just recently trademarked “It Starts With Search,” Atlanta Internet marketing agency Captivate Search Marketing takes to the digital marketing scene with a new and innovative approach.
Putting local and organic SEO on the forefront, Captivate Search Marketing provides full-service Internet marketing services that combine a host of solutions. Spanning from email and social media marketing to content development and creative strategy, the company offers a wide range of options to best fit their clients’ objectives.
Search-first Internet Marketing
Captivate Search Marketing supports the argument that SEO and search marketing are the most valuable ways to grow a business on the web.
“Look at it this way: people are actively searching Google and other search engines for what your business has to offer. If you’re positioned near the top the search engine results for keywords that reflect your company’s products or services, then you’re owning one of the most valuable forms of advertising real estate.” says Tyler Tafelsky, senior SEO specialist of Captivate Search Marketing.
Supporting Tafelsky’s point, 2016 SEO statistics from IMforza.com show that 93% of online experiences begin with a search engine. Further, the site’s data shows that SEO leads have a 14.6% close rate, while outbound leads (such as direct mail or print advertising) have a 1.7% close rate.
It’s statistics like this that reinforce Captivate Search Marketing’s tagline “It Starts With Search.” Almost every business or brand the agency works with can benefit from embracing SEO as the first means of attack to their Internet marketing program. Even if it’s a long-term battle that may take many months to actualize, when sustainable results are achieved, a company can witness profound growth when organic search traffic sees a dramatic increase.
Where Creativity Meets Data-Driven Strategies
Well known for its highly data-driven approach to crafting comprehensive Internet marketing strategies for its clients, Captivate Search Marketing is beginning to embrace more creative infusion to its Internet marketing solutions. In doing so, the company is reaching to concepts like audience-centric content marketing strategies combined with social media marketing and paid social advertising. These techniques, when developed mindfully with respect to both users and search engines, can further advance the search first approach with hints of creativity.
“One of the things I love most about SEO today is that’s continuously requiring greater levels of creativity. Gone are the days when SEO’s could manipulate search results solely based on keyword-stuffed content and building a few links. Now, SEO requires producing meaningful content that resonates with users, and make that content known throughout the web.” Tafelsky notes.
Captivate Search Marketing continues to adapt to the ever-evolving Internet marketing landscape. While continuously embracing new platforms like Instagram ads and influencer marketing, Captivate Search Marketing’s “Search First” approach will always play a pivotal role in helping businesses grow on the web.
For more information about the Atlanta SEO and Internet marketing agency, follow the address and contact information below:
Captivate Search Marketing
1800 Peachtree St NW #205,
Atlanta, GA 30309
Tel: (404) 953-2406
RankBrain is a new creation of Google that was released in October of 2015. In simple terms, RankBrain can be defined as a machine-learning artificial intelligence system. The aim of this system is to help Google sort through search result so as to process the most relevant results for its users.
RankBrain does not operate in isolation but together with the search algorithm. This search algorithm is a computer program that searches through billions of websites and web pages to find only the most relevant ones depending on the search criteria. If provide either enterprise-level or local SEO and search marketing services, then RankBrain is a must-know to help you refine your practice.
Understanding How Google RankBrain Works
Google RankBrain uses artificial intelligence or AI in its computations. AI is where a computer gets to be as smart as a human. It refers to computer systems designed to learn and connect. Machine learning is the instance where a computer learns how to do things rather than follow a program.
For instance, if RankBrain comes across words and phrases that are unfamiliar, it will use intelligence to find other phrases or words with similar meaning then filter results accordingly. This makes Google a lot more effective in providing accurate results.
How to Use RankBrain to Improve SEO Strategy
Google is primarily moved by its users. Google is always trying to improve its user experience so that users get the results they want faster and with accuracy and precision. Therefore, content creators and marketers have to focus more on user optimization rather than keywords and phrases. The first step in adapting SEO to RankBrain is strategic optimization for users and not just keywords.
RankBrain focuses on user intents and this factor alone guides results. Therefore, the SEO challenge here is to determine what users want such as commercial intents, transaction, navigation or simply informational. If the website or content is commercial in nature then keywords should be of a commercial nature. This will make it easy for RankBrain to rank a website appropriately.
An interesting way of using RankBrain is to focus on two very important ranking factors. These are links and the onsite copy.
The best ecommerce site SEO companies should focus on their link building campaigns and organize the on-page SEO for all future web pages. Content needs to be provided directly in the markup so it is easier for RankBrain to find. Keywords should be in bold and the content should be mobile friendly. These will definitely help with the ranking.
Another important factor is to get user insights based on their conversations. Get tools that help analyze user needs and wants then convert these into data that can be used. If a marketer has an email list, then members on the list can be asked some questions and their answers used to provide information to create better content and blog posts with relevant keywords and phrases.
It is important to remember that RankBrain is not the only system used. There are others used by Google as well. RankBrain simply helps find relevant pages that may not contain the exact phrase or words the users entered in the query. By putting all these factors into considerations, an SEO marketer should be able to improve their SEO rankings and take advantage of RankBrain system.
Contrary to the constantly evolving practice of SEO, there are certain “old school SEO techniques” that will never go away no matter how the search engine algorithms change. In fact, webmasters who utilize these techniques realize tremendous SEO value practicing them consistently. It is hard to believe this, but the fact remains that these techniques are highly favored by search engines because they focus on better user experience.
In line with this, it should make sense discussing those techniques, and if you don’t mind the time and effort they will consume you, you could begin implementing them today for better results tomorrow.
Unique & Robust Content
There is no one-size-fits-it-all package for search engine optimization. So if someone talks about domain age and ignores other equally important matters like good content, they will be losing the opportunity to outrank their competitors who are already ranking for the targeted keyword.
You see, good content is always appreciated by users. If it can provide value, then it will indirectly give a user a reason to visit your site again. There is evidence that Google has incorporated an algorithm that takes care of the number of visitors arriving at a particular page every 24 hours. But you have to give them a reason to keep visiting that page.
Secondly, if you’re writing a 1000 word article on a particular subject, you’re bound to rank better than someone who is putting that idea in 100 words only. For instance, if you’re providing comprehensive local SEO services for surgeons and surgery practices, in-depth articles about particularly types of surgery can not only make the site more keyword-relevant on those surgical terms, but helps to keep the site fresh with new content. This will enable your firm to become the best plastic surgery SEO company by offering premium content services where other plastic surgeon SEO providers are weak.
Also, the 21st century website user is a visual creature. He needs videos/images to spruce up the text he is reading. Most people also don’t have the patience to read through blocks of texts. They prefer watching and learning from illustrations on images. This works well for webmasters owning blogs or sites that teach ”how to” topics. Google’s algorithm knows how to recognize videos and images as well. So if your piece is extremely unique, robust and comprehensive, you will get thumbs up from Google.
In short, your website’s HTML affects your rankings. Pages that load slowly are now being pushed far down the serps. It only makes sense for Google to reserve the top spot for pages that meet a combination of SEO standards, and speed is just one of them.
This is where bounce rate comes in. If users are landing on that page and leaving as quickly because your site has some hidden or spammy script making it hard to load quickly, the inevitable will happen.
That’s one reason you shouldn’t go with free web templates because most of them come with unnecessary scripts that make the pages heavy. Secondly, those scripts make it hard for Google bots or any other search engine bot to efficiently crawl all your web pages, thus your content will never be indexed in the first place.
If you are an avid user of Google search console, you may have realized that your reports showing a huge number of pages that haven’t been indexed due to some unknown error. Sometimes these problems boil down to your website structure, i,e the HTML scripts that are blocking spiders from doing their job. At the end of the day, user experience suffers too.
We know that cross-linking between relevant pages is still important. But the reason behind this is very simple; when you link your related pages, you can pass keyword relevancy (via the anchor text) as well as better distribute domain authority throughout your site.
Other than increasing your pageviews, you are telling crawlers to rank those pages according to keyword relevance. You are also passing link juice and page authority from one page to the other, thus increasing the overall SEO effect on those pages.
The three effective SEO techniques above will never lose value. Stick to them and you will never be hit by any algorithm update, even 20 years from now. And the reason for this is because all of them focus on better user experience. So they’ll never run out of relevance as long as the website user is the center of focus.
Any good SEO needs to be aware of the Google search ranking factors that determine high ranking pages and sites. While these factors are constantly changing as Google refines its search engine algorithm, a few factors tend to remain consistent. So whether you’re a professional SEO or dabbling as an SEO amatuer, understanding the following 5 Google search ranking factors will be vital to your success.
1. Domain-Level Link Factors
This is the topmost ranking factor that decides the rankings of the websites. The domain-level link deals with the number of links reaching a specific domain. One can take advantage of the domain-level link by posting his/her contents and articles on the most popular and most sought after sites. This will help in the better rankings of their websites in the Google search. This is the first step towards achieving a better ranking in the website searches.
2. Page-Level Link Factors
The page-level links denote the number of links that arrive at a page. The search engines filter the pages by the number of unique links to them along with the relevancy. One can improve the page-level link metrics by improving the number of reliable sources from which links are obtained. Even if the site is popular, Google makes sure that each of the pages from that site is valuable to be ranked high.
The page-level link also plays an important role in SEO and search rankings. The link popularity of a page can be boosted by obtaining links from high-quality websites. Examples of such sites include some of the popular blogs pertaining to one’s industry, famous journals, general information sites like Wikipedia, etc.
3. Page-Level Keyword & Content-Based Factors
The page-level keyword and content-based factors play an important role in placing a website at the relevant searches. Google performs searches based on the keywords entered by a user and it is important that one indexes his/her site properly for any combination of search. Some of the places where keywords need to be used are headlines, HTML page titles, meta description, URL, images and other tags. It is highly recommended that the primary keywords appear in all these important places to achieve better SEO.
The secondary keywords should also be placed in the title if it makes sense. In certain cases, the highlighting of these keywords can help a great way to improve the ranking. In this process, one should not ignore the content of the site. People arrive at one’s site to gather information so there should not be any compromise on the content while attempting to improve the page-level keyword metrics.
4. Page-Level Keyword & Agnostic Factors
This SEO element deals with the key factors other than the keywords optimization such as the length of the page, the speed at which page loads, etc. One has to make sure that the site contains optimal content that is not too long or too short. The content should also be readable and appealing for the reader. The loading of the site should be faster because one can lose traffic even if the loading time takes few more seconds than the expected time. If site speed is low, one may want to invest in a website optimization company.
5. Engagement & Traffic/Query Data
This will indicate the number of visits made to a website. This is monitored by Google and it takes into account the number of visitors and traffic from the particular website. The engagement and traffic/query data will tell how well the users are engaged with the website and how well it performs in traffic.
The continuous maintenance of this metric is possible by improving the CTR (click through rate) from the search pages. By keeping good standards in the content being published on the site, one can maintain this metric to have better SEO and make the site more click centric from a usability perspective.
For more Google search engine ranking factors, check out these resources at Moz.com as well as Backlinko.com.
Search, social media, and other web-based platforms are very important for growing the web presence of a company. Every minute of the day, there are literally millions of people on social media sites, search engines, directories, and other websites that can bring new visitors to your site.
For this reason, it is very important for company to tap into this comprehensive approach of web presence management. A company should approach search engine optimization and social media with a specific strategy of what they hope to achieve. Examples of strategies include informing current customers about new deals, building an online community or generating visits to the company website, and optimizing a website for greater visibility in search.
In short, it is very important for a company to define specific goals and action items before embracing web presence management. The components below help to shape this approach and bring clarity to some of the means to optimize and manage a company’s web presence.
Marketing has evolved. Today, customers are responding more to advertisement that has constructive content. Simple promotion words do not cut it anymore. As such, it is very important for a company to perform content marketing that assists its customers. A company seeking to conduct content marketing on the Internet can use promotional material that explains how a customer can solve current challenges in their lives by investing in the company’s products.
Examples of this material are videos, blog posts and podcasts. This shows the customers that the company is empathetic and genuinely wants to help. With this approach, a company can greatly increase its web presence and turn potential customers into loyal, repeat customers. This can often be best achieved by hiring a professional web presence management company.
Google has a feature known as Google AdWords. This is a form of marketing where links to company websites are provided in the search results when an Internet user searches for a product or service. This is very important in the world of today. While seeking to improve web presence, search marketing should be one of the major items in the execution agenda.
This also encompasses Search Engine Optimization (SEO) strategies, in addition to PPC advertising, as well as including keywords in the copy of your company website. This allows your website to rank high in the Google results page. You should do research of the most effective key words and include them in your copy. This is so that your company website can emerge on the first page of results and boost the chances of scoring customers.
Reviews indicate what the customers think about your company, its products and its services. As such, positive reviews virtually guarantee that your company will be trusted by potential customers. They can then proceed to buy goods and services from you and increase your revenue.
To get good reviews, ask your customers for feedback. Timing is everything in this strategy. You should ask them to review you when you are sure that you have provided them with exceptionally good products and services. In such a case, they are more likely to give positive reviews. These reviews go ahead to convince other customers to buy things from your company.
Other Forms of PR & Reputation Management
Public relations extends from the physical world right into cyberspace. The concept is relevant on the Internet too. You should ensure that you foster good public relations online as you increase your company’s web presence. One of the ways to do this is to maintain a company page in social media. You can use the page to update your customers and get their opinions too. It goes a long way in guaranteeing the success of your company on the Internet.