Having just recently trademarked “It Starts With Search,” Atlanta Internet marketing agency Captivate Search Marketing takes to the digital marketing scene with a new and innovative approach.
Putting local and organic SEO on the forefront, Captivate Search Marketing provides full-service Internet marketing services that combine a host of solutions. Spanning from email and social media marketing to content development and creative strategy, the company offers a wide range of options to best fit their clients’ objectives.
Search-first Internet Marketing
Captivate Search Marketing supports the argument that SEO and search marketing are the most valuable ways to grow a business on the web.
“Look at it this way: people are actively searching Google and other search engines for what your business has to offer. If you’re positioned near the top the search engine results for keywords that reflect your company’s products or services, then you’re owning one of the most valuable forms of advertising real estate.” says Tyler Tafelsky, senior SEO specialist of Captivate Search Marketing.
Supporting Tafelsky’s point, 2016 SEO statistics from IMforza.com show that 93% of online experiences begin with a search engine. Further, the site’s data shows that SEO leads have a 14.6% close rate, while outbound leads (such as direct mail or print advertising) have a 1.7% close rate.
It’s statistics like this that reinforce Captivate Search Marketing’s tagline “It Starts With Search.” Almost every business or brand the agency works with can benefit from embracing SEO as the first means of attack to their Internet marketing program. Even if it’s a long-term battle that may take many months to actualize, when sustainable results are achieved, a company can witness profound growth when organic search traffic sees a dramatic increase.
Where Creativity Meets Data-Driven Strategies
Well known for its highly data-driven approach to crafting comprehensive Internet marketing strategies for its clients, Captivate Search Marketing is beginning to embrace more creative infusion to its Internet marketing solutions. In doing so, the company is reaching to concepts like audience-centric content marketing strategies combined with social media marketing and paid social advertising. These techniques, when developed mindfully with respect to both users and search engines, can further advance the search first approach with hints of creativity.
“One of the things I love most about SEO today is that’s continuously requiring greater levels of creativity. Gone are the days when SEO’s could manipulate search results solely based on keyword-stuffed content and building a few links. Now, SEO requires producing meaningful content that resonates with users, and make that content known throughout the web.” Tafelsky notes.
Captivate Search Marketing continues to adapt to the ever-evolving Internet marketing landscape. While continuously embracing new platforms like Instagram ads and influencer marketing, Captivate Search Marketing’s “Search First” approach will always play a pivotal role in helping businesses grow on the web.
For more information about the Atlanta SEO and Internet marketing agency, follow the address and contact information below:
Captivate Search Marketing
1800 Peachtree St NW #205,
Atlanta, GA 30309
Tel: (404) 953-2406
Today, almost every ecommerce business is using the Internet and search engines to market their brands and products. This makes it a necessity to have a strong online presence to compete in a tough ecommerce marketplace.
And while SEO serves to be an effective means of ecommerce marketing, it’s easy for SEO campaigns to become stagnant and obsolete. When rankings plateau, or drop, it’s time to embrace a new set of ecommerce marketing strategies to bring it all together.
This new set of strategies focuses in web presence optimization, which in addition to SEO, seeks to expand an ecommerce brand across many online platforms and marketing channels. Below we delve deeper into the mechanisms behind web presence optimization and how you can revive a stagnant SEO campaign with this new, more cohesive approach.
Mechanisms of Web Presence Optimization
Web presence optimization, unlike search engine optimization, seeks to improve your business’s online presence through many channels. This ensures that wherever it is your existing or potential clients are, they will have greater access to your brand.
Below are some of the top web presence optimization strategies and techniques. They are not arranged in any particular order.
1. Social media optimization
This is a powerful ecommerce marketing strategy that involves the use of different social media sites to connect with clients from all over the world. The most commonly used social media sites are Facebook, Twitter, Instagram and LinkedIn.
The good thing about this technique is that you are not limited to one social media site for use and you can open as many accounts as you feel are necessary. The social media technique allows you to offer the clients information on products and services you offer so as to get them interested and to keep them informed.
Social media also helps to provide the clients with a channel through which they can contact you directly and offer feedback and reviews that are necessary for the business’s progress. Further, the Likes, Tweets, Pins, +1’s and other social signals that attribute quality content can positively impact the SEO-value of that content.
2. Use of newsletters and email marketing
Newsletters are very useful marketing tools and give the client the impression of consistency and reliability that they all seek. The internet allows marketing teams to save on cost of publishing and sending hard copy newsletters.
This is because it is possible to send the newsletters as pdf and other types of soft copy files through emails. They should include news and updates on what is going on within the business so as to keep the recipient’s informed on the latest products and offers from the business.
3. PPC optimization
PPC refers to pay per click marketing applied in business websites. It involves the use of call to action commands where the person visiting the specific page is requested to take certain actions such as calling the company, redeeming a coupon or leaving a comment. These help to create more personal connections with clients which is great for marketing.
4. Blogging and content marketing
Blogs are in a lot of ways similar to ordinary business websites but take a more personal approach. Blogs are a great marketing tool especially when you want to show the clients the more human side of the company.
When developing a blog or content publishing platform, it is very important to consider your target market and include content that will get and keep them hooked to your blog posts. It is also important to be consistent because unlike websites, blogs require constant updating and posting to keep the clients coming. Most web presence companies will suggest starting a blog, both for web presence optimization and SEO.
Web presence optimization: the bottom line
After all is said and done, it is important to invest in web presence optimization as a SEO and search engine marketing strategy. In a day and age where a huge part of the population is internet-dependent, the greater your online visibility the better for you.
Looking for an effective way to establish credibility, strengthen your reputation and build trust all while generating leads for your business? Have you thought about deploying an educational content marketing strategy in order to educate your target audience about your products, services, or a hot topic in your industry?
Content marketing strategies and their respective approaches come in all different shapes, sizes and formats. They can be simple one-page PDFs or more extensive 100+ page e-Books. If you’re not sure where to start, check out these five examples of SEO and digital marketing organizations that have successfully implemented consultative and educational content marketing strategies focused on SEO and online marketing.
5 Successful Content Marketing Strategies
Not only will these content marketing examples provide education to help you hone your SEO and web marketing practice, but they are each very inspiring examples of how to do content marketing right.
1. The Beginner’s Guide to SEO by Moz
“The Beginner’s Guide to SEO” has become a staple in the education of any internet marketing newbie. The guide is free to download and walks readers through basic SEO terminology, how search engines work and the process of optimizing a site for search. With over a million reads to date, The Beginner’s Guide to SEO has been very successful in establishing credibility and trust, which has helped make Moz one of the world’s top authorities on SEO.
2. The Web Presence Optimization Strategy Guide by Web Presence Group
Terms like “Organic SEO,” “Pay Per Click advertising” and “mobile marketing” are more than just buzz words – and the “Web Presence Optimization Strategy Guide” helps readers understand and implement all of them. Compiled by a specialized boutique website optimization company, the long awaited comprehensive web presence optimization guide helps brands take a more cohesive approach to building and optimizing their brands online by understanding much more than just the basics of SEO. This guide paints a more complete picture of the digital marketing landscape and explains why all of these segments are necessary for success.
3. SEO Book by Aaron Matthew Wall
Not all content marketing strategies are static: some evolve on an almost-daily basis to provide fresh and relevant content to loyal readers. The 350+ page “SEO Book” by Aaron Matthew Wall is a perfect example of dynamic digital marketing content. The first few pages of the SEO Book outline a great checklist for optimizing a site for search, but Wall adds new chapters continuously to help readers stay up to date on the latest SEO tips and tricks.
4. Traverse City SEO Guide for 2015 by TC Top of Mind
Of course, small businesses will have a hard time achieving readership and recognition on the scale of a big player like Moz. However, this shouldn’t deter you from content marketing: just make sure to play to your strengths and craft a strategy that fits the scope of your business. That’s exactly what TC Top of Mind achieved with the “Traverse City SEO Guide for 2015.” Local SEO is incredibly important – and this guide focuses on SEO for Traverse City companies is specifically designed to help small businesses in the Traverse City area improve their search rankings in house.
5. Learning SEO from the Experts by HubSpot
HubSpot is one of the most renowned authorities on content marketing. Their website supplies some of the best infographics, blogs, webinars and e-books on anything and everything related to web content. This particular e-Book, Learning SEO from the Experts is a compilation of SEO experts sharing new ideas, tried and true best practices and stories of search success.
Do you have any awesome examples of educational or consultative content marketing strategies? Please share in the comments below!