Strategy-Driven SEO Resources for Competitive Medical Professionals
In the past, health care providers did not have to go out of their way to market themselves. However, there has been a shift in the way people find their doctors, surgeons, dentists, etc.
A medical professional can no longer rely on word of mouth alone, but has to provide a way for people to find them and get the information they are looking for online. For many of these professionals, SEO has been the cornerstone to getting quality new patient leads, helping to grow their medical practice.
While some specialists take SEO into their own hands, some recruit the help of experienced SEO experts. Whatever the case may be for your practice, we’ve compiled some great resources that will help cultivate strategic insight for an effective SEO program. The following website and online resources offer valuable information that can help medical providers market themselves and optimize their web presence in a professional and ethical way.
SEO Survival Guide for Aesthetic Surgeons
The SEO Survival Guide for Aesthetic Surgeons is a highly professional and effective white paper design to help aesthetic surgeons gain information they need to develop a brand as well as a long term SEO strategy that includes the key points to help achieve high rankings.
Surgeon must produce a higher level of quality on their sites and social media points of contact than the average business. It is essential to develop a trustworthy brand and to carry that through the entire content of each website, social media page, and ad. In addition to offering great insights when it comes to surgeon SEO strategies, this site offers in depth information to help health professionals achieve the online image that will not only attract people to their site, but also into their offices.
Medical SEO & Internet Marketing
Focuses strongly on the old versus the new SEO strategies, Medical SEO & Internet Marketing offers a blended approach to optimizing a medical professionals web presence. While old strategies focused on short term goals, the newer strategies that work properly with the evolution of the Google search algorithms, or formulae for ranking search results, are supported on this website.
This site teaches methods that go beyond ‘keyword stuffing’ and random link-building strategies that can actually result in a drop in ranking. Long term strategies are developed with this method including informative content, visually appealing images, and ad campaigns.
Kissmetrics Social Media + SEO
Kissmetrics has a great deal of information about SEO that can help medical professionals make decisions about how to handle their own campaign. When reviewing https://blog.kissmetrics.com/social-media-and-seo/, it becomes obvious that social media has become tightly linked with SEO. The importance of using social media platforms, such as Facebook, continues to gain momentum and has become ingrained in search engine ranking results.
Chiro Built is a website design site that does a great job of pointing out multiple aspects of SEO marketing while keeping in mind other issues that are important to a business. For example, the site keeps branding in mind so that you can get traffic to your site but also attract your target audience and present yourself in a way that will dovetail with the image you have developed in your office and community. The development of the site is highly visual and linked to SEO in a way that is tasteful for the medical community. To learn more, visit ChiroBuilt.com
Dentistry IQ is a useful site that gives beneficial information not only for dentists but for other health care professionals looking for a way to increase their web presence while maintaining a professional image. At Dentistry IQ, the site gives a list of questions to ask an SEO team so that you can choose SEO help that will optimize Google rankings without wasting time or money.