5 Prime Examples of Educational Content Marketing Strategies
Looking for an effective way to establish credibility, strengthen your reputation and build trust all while generating leads for your business? Have you thought about deploying an educational content marketing strategy in order to educate your target audience about your products, services, or a hot topic in your industry?
Content marketing strategies and their respective approaches come in all different shapes, sizes and formats. They can be simple one-page PDFs or more extensive 100+ page e-Books. If you’re not sure where to start, check out these five examples of SEO and digital marketing organizations that have successfully implemented consultative and educational content marketing strategies focused on SEO and online marketing.
5 Successful Content Marketing Strategies
Not only will these content marketing examples provide education to help you hone your SEO and web marketing practice, but they are each very inspiring examples of how to do content marketing right.
1. The Beginner’s Guide to SEO by Moz
“The Beginner’s Guide to SEO” has become a staple in the education of any internet marketing newbie. The guide is free to download and walks readers through basic SEO terminology, how search engines work and the process of optimizing a site for search. With over a million reads to date, The Beginner’s Guide to SEO has been very successful in establishing credibility and trust, which has helped make Moz one of the world’s top authorities on SEO.
2. The Web Presence Optimization Strategy Guide by Web Presence Group
Terms like “Organic SEO,” “Pay Per Click advertising” and “mobile marketing” are more than just buzz words – and the “Web Presence Optimization Strategy Guide” helps readers understand and implement all of them. Compiled by a specialized boutique website optimization company, the long awaited comprehensive web presence optimization guide helps brands take a more cohesive approach to building and optimizing their brands online by understanding much more than just the basics of SEO. This guide paints a more complete picture of the digital marketing landscape and explains why all of these segments are necessary for success.
3. SEO Book by Aaron Matthew Wall
Not all content marketing strategies are static: some evolve on an almost-daily basis to provide fresh and relevant content to loyal readers. The 350+ page “SEO Book” by Aaron Matthew Wall is a perfect example of dynamic digital marketing content. The first few pages of the SEO Book outline a great checklist for optimizing a site for search, but Wall adds new chapters continuously to help readers stay up to date on the latest SEO tips and tricks.
4. Traverse City SEO Guide for 2015 by TC Top of Mind
Of course, small businesses will have a hard time achieving readership and recognition on the scale of a big player like Moz. However, this shouldn’t deter you from content marketing: just make sure to play to your strengths and craft a strategy that fits the scope of your business. That’s exactly what TC Top of Mind achieved with the “Traverse City SEO Guide for 2015.” Local SEO is incredibly important – and this guide focuses on SEO for Traverse City companies is specifically designed to help small businesses in the Traverse City area improve their search rankings in house.
5. Learning SEO from the Experts by HubSpot
HubSpot is one of the most renowned authorities on content marketing. Their website supplies some of the best infographics, blogs, webinars and e-books on anything and everything related to web content. This particular e-Book, Learning SEO from the Experts is a compilation of SEO experts sharing new ideas, tried and true best practices and stories of search success.
Do you have any awesome examples of educational or consultative content marketing strategies? Please share in the comments below!