5 Elements of an Effective Web Design Strategy
While almost all companies embrace web design as a necessity and a process-oriented investment, many business fail to construct a web design strategy to ensure the project meets the desired goals and outcomes. In order to ensure that a company’s web design strategy results in an effective website, there are a number of factors to keep in mind.
1. SEO-friendly Coding & Web Development
Search engines analyze websites from every possible angle. They are not attracted by whatever beautiful and impressive images or flashy videos and media that are commonly integrated in today’s standards of web design. Search engines zero-in on content, language, markup, and keywords. While content is the underlying factor, proper SEO-friendly coding (which communicates the content to search engines) is the backbone of well-optimized website.
Search engines are capable of reading and analyzing URLs, strings of code, the content within the code, and deciphering what the searcher expects to find on the web page. In order for you to have an effective websites, a web design that is SEO-friendly is of paramount importance. In addition to the use of relevant keywords that relate to your brand, the overall web development behind the site needs to be fluid and search engine friendly. This may include elements like Schema markup, optimized images and videos, and stripped HTML for website optimization and faster load speeds.
2. Responsive Web Design for Mobile Browsing
In the context of web design, responsive design ensures that the whole layout of the website responds to the screen resolution or type of devices of the user. Responsive design for websites entails optimizing the website for both search engines such as Google, and user experience on mobile devices like smartphones and tablets. More and more users are using their mobile devices and tablets to access websites online. As part of your company’s web design strategy, make sure that your finished product is responsive on all mobile devices.
3. Conversion Rate Optimization
Conversion Rate Optimization (CRO) is the strategic practice of better converting visitors into customers and leads (and ultimately tangible revenue.) CRO employs the use of user feedback and analytic techniques in order to improve website performance. A good example of CRO-driven strategy can be seen by visiting the website of Peoria web design company, Facet Web Tech. This company employs strategic use of CRO, along with elements of SEO and custom web development to craft exceptional websites.
Strategic Use Of CTAs
Call-to-Actions (CTA) as the name implies encompasses strategies designed to convert visitors to one’s website into leads. CTA s may be in the form of a link or a button on the website. They serve to prompt visitors to take specific actions which ultimately increase the revenue streams.
Strategic CTAs entail the use of compelling and actionable verbiage, as well as colors that contrast in order to make them stand out from the rest of the content on the webpage. The CTAs should be relevant to the page content and strategically placed where they make the most sense.
Channeling Users Down Predetermined Conversion Funnel
Multi channel funnels are usually a precise indicator of the relevance of previous searches and referrals to an organizations revenue stream. The conversion funnels are important as they can zero in on the time frame between the user’s point of interest to the time they actually make a purchase. It is therefore important to incorporate optimal measures to ensure users are channeled down conversion funnels that are predetermined when considering effective web design.
4. Social Media Integration
Interacting with followers and building solid social relationships can give your brand that much needed impetus and boost. This effectively helps the organizations’ brand, through web design with social media integration, to gain credibility. The organization will ultimately be able to create a trustworthy and reliable customer base, while gaining much needed exposure.
Social media integration on web design is of paramount importance because of the use of link building. Visitors tend to build their own social media links within their own circles and networks. This results in a lot of inbound links that create visibility and exposure for the organization online.
Organizations and individuals hoping to have a visible presence for their websites online should, therefore, embrace social media platforms during web design. Such platforms include Facebook, Digg, Twitter and LinkedIn.
Visible Social Sharing & Following Icons On The Webpage
The visible icons should stand out from the rest of the content on the page and ensure that visitors can follow the website via a social media platform. This is an important factor to consider in effective web design.
5. Usability & Content
Fresh and regularly updated content is important when designing a web page or website. The web developer and website owner should ensure that the content is portrayed in the highest quality and is relevant, especially to the keyword. If the website does not concur with the keyword, visitors will avoid the website as it will be irrelevant to their search.
When the factors above are put into perspective, an effective web design will ensure that a website that is both useful to the developer and the searcher is created.