Google Maps Marketing & SEO Tips for Local Businesses

Google Maps marketing has become a vital component for any business embracing local SEO and search engine marketing. Claiming a presence atop Google’s local listings is a powerful means to generate quality, in-market traffic to a business’s website. For this reason, Google maps marketing is an essential investment for all types of companies targeting a local market.

Perhaps the most common reference to Google Maps marketing is the local 3 pack listings. Typically shown above the organic search results and below the PPC ads, the local 3 pack is a unique and highly-sought set of business listings associated with keyword queries that have local relevance (i.e. dentists, chiropractors, restaurants, etc.)Google Maps SEO Marketing

While the local 3 pack is the most influential traffic driver for SEO, there is also the ranked Google Maps search results. These listings, which are based on different variables compared to the 3 pack, are the other component to Google Maps marketing. Together, these platforms give businesses the opportunity to widen their search visibility and grow their business.

To help your business rank higher in both the local 3 pack listings and ranked Google Maps search results, below we share a few Google Maps SEO tips that you can apply (most in-house with the right approach.) Employ these Google Maps marketing and SEO tips and captivate local audiences to visit your company’s website.

Google Maps SEO Ranking Factors

Google Maps SEO includes a number of different strategies and tactics when compared to other forms of SEO. To help bring some of these strategies and tips to life, below are some of the foundational ranking factors that influence Google Maps marketing.

  • Verified Google My Business page associated with the business
  • 100% populated Google My Business page properly linked to the business website
  • Number of customers ratings/reviews on the Google My Business Local page
  • Volume and accuracy of “citations” (or mentions of the business name, address, and phone number) on other sites, such as Yelp, Facebook, Yellowpages, LinkedIn, etc.
  • Domain authority of the business’s website
  • The proximity of the business location to the city center (as defined by Google Maps)

These are a handful of the most influential ranking factors that influence Google Maps SEO. These variable often reflect which businesses appear in the local 3-pack listings in the Google search results. To learn more about Google Maps SEO ranking factors, CaptivateLocal.com offers a number of insights and is Google certified partner.

Google My Business SEO Tips

To properly execute a Google Maps marketing and SEO strategy, a business must first claim, optimize, and verify it’s Google My Business page. In many cases, a business might already have a Google My Business page but not even know it.

As a result, it’s best to start by auditing a business’s web properties, particularly claiming ownership of its Google My Business page. Once claimed and able to edit, a business will need to execute the following Google My Business SEO tips to get the most from Google Maps marketing for local businesses.

  • Include all information in entirety, including tagline, about summary, hours of operation, address, contact information, etc.
  • Tag the most relevant categories (up to five with one primary category) so that the business can be properly categorized
  • Add optimized videos and images of your business
  • Implement a review generation strategy to earn more positive customer ratings on Google My Business (in addition to other listings, like Yelp, Yellowpages, etc.)
  • Link to your Google My Business page from your website; and link to your website from your Google My Business page.

Proper optimization of your Google My Business page is a pivotal component to a successful Google Maps SEO strategy. By understanding the latter ranking factors and implementing local Google Maps SEO best practices, your company can leap frog its local competitors and drive more in-market traffic to its website.

Regular Sunscreen vs. Sport Sunscreen Technology

sports vs regular sunscreenWhen deciding on a sunscreen, it is important to remember that there are two key categories to consider: sport sunscreen vs. regular sunscreen. Most people are only familiar with regular sunscreen. However, there are several ways in which sport sunscreen technology offers additional benefits for skin protection. Below we underscore the primary differences between sport sunscreen vs. regular sunscreen.

What Do Regular Sunscreen Offer?

Regular sunscreen offer varying levels of protection for your skin, which are indicated by the Sun Protection Factor (i.e. SPF 15, SPF 30, etc.). In addition, some regular sunscreens are water resistant, which is helpful if you plan to get wet.

Some regular sunscreens have cosmetic properties. For instance, many regular facial sunscreens also have moisturizing and non-greasy properties. Consumers who are conscious about the environment or about animal cruelty can also find eco-friendly or vegan sunscreen brands without too much hassle.

Benefits Sport Sunscreen Technology

Sport sunscreen technology is designed to withstand the sweating, long workout times and immersion in chlorinated water that is associated with many sports. Whilst many regular sunscreens are water resistant to an extent, they will usually need to be reapplied at regular intervals, and also reapplied soon after emerging from the water.

Sport sunscreen, on the other hand, offers long lasting water resistance. Some brands, such as SolRx, offer 8 hours or more of protection from the sun even when the wearer is immersed in water. This has been demonstrated by water immersion testing.

In addition, sport sunscreen tends to be much more sweat resistant than regular sunscreen. This is quite simply because athletes sweat much harder than most people do. Moreover, athletes often need to train for long periods at a time, and they do not want to spend time reapplying their sunscreen every 30 minutes due to the fact that it has slid from their skin as they sweat. These high levels of sweat resistance make sport sunscreens ideal for endurance runners. Sport sunscreen from SolRx has been earning wider recognition for these qualities, including being environmentally-friendly.

Another benefit of sport sunscreen technology is the fact that it is often eco-friendly. For instance, many sport sunscreens are reef safe. This means that if an athlete is training in water, as their sunscreen wears off it will not impact negatively on the oceans or the environment.

Regular Sunscreen vs. Sport Sunscreen: Final Verdict

Now for our final verdict on the regular sunscreen vs. sport sunscreen:

Regular sunscreens are fine for ordinary sunny days when you are out shopping, reading a book on the beach and so on. There are so many brands out there that you will have little trouble finding one that is perfect for you.

If you plan to be out in the sun for a long time, however, or if you are going to be immersed in water (for instance, surfing in the sea or swimming in an outdoor pool) it is a smart idea to check out sport sunscreen brands. You do not need to be a professional athlete in order to use sport sunscreen. You may simply be heading out for an afternoon of swimming in your friend’s outdoor pool and want to enjoy the peace of mind that comes from long lasting water resistant sunscreen technology