Google Maps marketing has become a vital component for any business embracing local SEO and search engine marketing. Claiming a presence atop Google’s local listings is a powerful means to generate quality, in-market traffic to a business’s website. For this reason, Google maps marketing is an essential investment for all types of companies targeting a local market.
Perhaps the most common reference to Google Maps marketing is the local 3 pack listings. Typically shown above the organic search results and below the PPC ads, the local 3 pack is a unique and highly-sought set of business listings associated with keyword queries that have local relevance (i.e. dentists, chiropractors, restaurants, etc.)
While the local 3 pack is the most influential traffic driver for SEO, there is also the ranked Google Maps search results. These listings, which are based on different variables compared to the 3 pack, are the other component to Google Maps marketing. Together, these platforms give businesses the opportunity to widen their search visibility and grow their business.
To help your business rank higher in both the local 3 pack listings and ranked Google Maps search results, below we share a few Google Maps SEO tips that you can apply (most in-house with the right approach.) Employ these Google Maps marketing and SEO tips and captivate local audiences to visit your company’s website.
Google Maps SEO Ranking Factors
Google Maps SEO includes a number of different strategies and tactics when compared to other forms of SEO. To help bring some of these strategies and tips to life, below are some of the foundational ranking factors that influence Google Maps marketing.
- Verified Google My Business page associated with the business
- 100% populated Google My Business page properly linked to the business website
- Number of customers ratings/reviews on the Google My Business Local page
- Volume and accuracy of “citations” (or mentions of the business name, address, and phone number) on other sites, such as Yelp, Facebook, Yellowpages, LinkedIn, etc.
- Domain authority of the business’s website
- The proximity of the business location to the city center (as defined by Google Maps)
These are a handful of the most influential ranking factors that influence Google Maps SEO. These variable often reflect which businesses appear in the local 3-pack listings in the Google search results. To learn more about Google Maps SEO ranking factors, CaptivateLocal.com offers a number of insights and is Google certified partner.
Google My Business SEO Tips
To properly execute a Google Maps marketing and SEO strategy, a business must first claim, optimize, and verify it’s Google My Business page. In many cases, a business might already have a Google My Business page but not even know it.
As a result, it’s best to start by auditing a business’s web properties, particularly claiming ownership of its Google My Business page. Once claimed and able to edit, a business will need to execute the following Google My Business SEO tips to get the most from Google Maps marketing for local businesses.
- Include all information in entirety, including tagline, about summary, hours of operation, address, contact information, etc.
- Tag the most relevant categories (up to five with one primary category) so that the business can be properly categorized
- Add optimized videos and images of your business
- Implement a review generation strategy to earn more positive customer ratings on Google My Business (in addition to other listings, like Yelp, Yellowpages, etc.)
- Link to your Google My Business page from your website; and link to your website from your Google My Business page.
- Invest in Google marketing training and education to keep yourself abreast the latest best practices.
Proper optimization of your Google My Business page is a pivotal component to a successful Google Maps SEO strategy. By understanding the latter ranking factors and implementing local Google Maps SEO best practices, your company can leap frog its local competitors and drive more in-market traffic to its website.