Looking for an effective way to establish credibility, strengthen your reputation and build trust all while generating leads for your business? Have you thought about deploying an educational content marketing strategy in order to educate your target audience about your products, services, or a hot topic in your industry?
Content marketing strategies and their respective approaches come in all different shapes, sizes and formats. They can be simple one-page PDFs or more extensive 100+ page e-Books. If you’re not sure where to start, check out these five examples of SEO and digital marketing organizations that have successfully implemented consultative and educational content marketing strategies focused on SEO and online marketing.
5 Successful Content Marketing Strategies
Not only will these content marketing examples provide education to help you hone your SEO and web marketing practice, but they are each very inspiring examples of how to do content marketing right.
1. The Beginner’s Guide to SEO by Moz
“The Beginner’s Guide to SEO” has become a staple in the education of any internet marketing newbie. The guide is free to download and walks readers through basic SEO terminology, how search engines work and the process of optimizing a site for search. With over a million reads to date, The Beginner’s Guide to SEO has been very successful in establishing credibility and trust, which has helped make Moz one of the world’s top authorities on SEO.
2. The Web Presence Optimization Strategy Guide by Web Presence Group
Terms like “Organic SEO,” “Pay Per Click advertising” and “mobile marketing” are more than just buzz words – and the “Web Presence Optimization Strategy Guide” helps readers understand and implement all of them. Compiled by a specialized boutique website optimization company, the long awaited comprehensive web presence optimization guide helps brands take a more cohesive approach to building and optimizing their brands online by understanding much more than just the basics of SEO. This guide paints a more complete picture of the digital marketing landscape and explains why all of these segments are necessary for success.
3. SEO Book by Aaron Matthew Wall
Not all content marketing strategies are static: some evolve on an almost-daily basis to provide fresh and relevant content to loyal readers. The 350+ page “SEO Book” by Aaron Matthew Wall is a perfect example of dynamic digital marketing content. The first few pages of the SEO Book outline a great checklist for optimizing a site for search, but Wall adds new chapters continuously to help readers stay up to date on the latest SEO tips and tricks.
4. Traverse City SEO Guide for 2015 by TC Top of Mind
Of course, small businesses will have a hard time achieving readership and recognition on the scale of a big player like Moz. However, this shouldn’t deter you from content marketing: just make sure to play to your strengths and craft a strategy that fits the scope of your business. That’s exactly what TC Top of Mind achieved with the “Traverse City SEO Guide for 2015.” Local SEO is incredibly important – and this guide focuses on SEO for Traverse City companies is specifically designed to help small businesses in the Traverse City area improve their search rankings in house.
5. Learning SEO from the Experts by HubSpot
HubSpot is one of the most renowned authorities on content marketing. Their website supplies some of the best infographics, blogs, webinars and e-books on anything and everything related to web content. This particular e-Book, Learning SEO from the Experts is a compilation of SEO experts sharing new ideas, tried and true best practices and stories of search success.
Do you have any awesome examples of educational or consultative content marketing strategies? Please share in the comments below!
Are you looking for online parts dealers that sell authorized, genuine replacement parts for your landscaping, agriculture, and farm machinery and equipment? If so, we’ve found three online suppliers of such equipment replacement parts as well as a wide variety of agriculture equipment.
Among the many leading brands of such products are Bush Hog parts, Rhino parts, Land Pride parts, John Deere parts, and Kubota parts, to name just a few of the most popular. While searching for the same may bring up several suppliers claiming to be the best, German-Bliss Equipment, Agri Supply and D&G equipment Inc. are some of the most prominent, reliable, tried-and-tested and honest suppliers of genuine agriculture parts.
German-Bliss Equipment has been in operation for over 70 years, and hence has grown over time to be a leading online supplier of lawn mower replacement parts and spare parts for a wide variety of farm equipment, spanning from Bush Hog, Befco, Land Pride, Servis Rhino, and tons more. The comprehensive online parts dealer is your reliable source who is on a mission is to give its clients a timely delivery at a very affordable price. German Bliss also promises to get you that specific part that your parts department is missing in a record one day.
With farm equipment, time is of the essence and German-Bliss Equipment does not disappoint. Ranging from Bush Hog mower blades to the hard-to-find Gehl skid steer parts, the supplier stocks every part you may need. Visit the online store at store.GermanBliss.com.
D&G Equipment, Inc.
D&G Equipment, Inc. started in October, 1993 has been growing while at the same time moving dealership so as to satisfy the ever increasing demands of its wide customer base. It has particularly grown to be Mid-Michigan’s most prominent John Deere dealership, supplying experienced Stihl, Toro, Lawn mowers, gator utility vehicles, string trimmers, chainsaw, Exmark tractor parts among many more.
D&G Equipment claims to work with several stakeholders including Ag, Worksite and Lawn & Garden Equipment to ensure that the parts they supply are of the best quality. Its online store has a huge collection of both new n used parts for more than 30 brands of commercial mowers, agricultural equipment among other outdoor equipment. Check them out at www.dgequipment.com.
Agri Supply is yet another trustworthy online supplier of replacement parts. Regardless of whether you are looking for box blade parts, hay rake parts or any other farm equipment to accomplish a task, Agri Supply has you covered. The company carries auger accessories as well as several other crucial items because it started operating as a farm store. It offers over 20,000 brands not only for farm, home and shop but also the garden. If you are looking for functioning farm tool parts, Agri supply is idea for you.
The company claims that all its farm equipment parts are made from quality materials, and hence are bound to last. They also promise to ensure that you spend less time repairing your machinery and instead spend more time working in the field. Lawn mowers, just like all other parts, come with an attractive one-year guarantee. The guarantee is offered on all parts regardless of the presence or absence of manufacturer’s guarantee. Shop at this supplier’s website at AgriSupply.com.
The above online supply companies supply high quality farm machinery parts at an affordable price. It is our sincere hope that you get the replacement part that will serve you for a long time besides being affordable.
Walz brings new technology and innovative products to its customers who are looking for a dimensioning and cubing system to capture weight and dimension data for shipping. Designed by Walz, an industry leading manufacturer of truck scales and advanced weighing systems, these new cubing systems offer automation of shipping and manifest systems, thus offering a cost-effective and efficient solution.
This automated cubing and weighing technology handles every aspect of your package dimensioning needs, thereby greatly reducing the overhead operational costs. For businesses looking to increase throughout and efficiency, and reduce costs, these advanced dimensioning systems allow to integrate turn-key cubing and scanning processes into their operations. Some of the products include the Static Package Scanner, In-Motion Package Scanner, and Pallet and Large Freight Dimensioning Systems, to name but a few.
Complete Dimensioning & Cubing Systems
Designed by using the latest engineering, the Static Package Scanner provides accurate weighing and scanning systems for warehouse operations, shipping, POS desk etc. The In-motion package scanner is slightly more advanced system that is mainly suitable for high speed conveyor belts. You can learn about some of the dimensional weighing systems below, or to see the complete line-up of dimensioning and cubing systems from Walz, visit its new site www.dimensionalweighing.com.
Nex-Level Dimensioning & Cubing Technology
Walz Scale’s cubing systems and dimensioning solutions utilize advanced technology that is easy to use, highly efficient, and surprisingly affordable. The state-of-art equipment provides impeccable accuracy with respect to dimensional scanning and weighing capabilities. Designed to enhance the productivity of your warehousing, transport and freight manifesting operations, these patented dimensioning systems enable you to quickly and accurately gather dimensional and weight data with great accuracy.
Featuring a blend of cubing and scanning measures, these systems help you gather reliable product dimensions and weight of all items in your shipping or warehouse applications. At just a fraction of cost, you can get accurate data, including weight, ID and dimensions of production and shipping items. Walz cubing systems and dimensioning solutions can become an essential part of logistics, and can save you amounts of effort, time as well as money.
Real-Time Dimensioning. Easy Integration.
The standard features of Walz dimensioning systems include real time dimensional parcel measurements, real time dimensioning and parcel weights, easy integration into existing shipping systems and windows operating systems. The advanced sensor technology is tested for its accuracy and efficacy, and offers a long-term affordable solution for logistics.
The integrated software application provides intuitive and flexible interface for existing shipping and warehousing systems. The system requires no maintenance or calibration, and easy to use. It gives you access even from remote distance. Once you auto calibrate it for your weights and volume, you get fast functional results.
Walz Cube: An Industry Game Changer
The Walz Cube, Walz cubing system for dimensional weighing and scanning, offers a revolutionary and convenient way to manage dimensional scanning and weighing, and shipments in a reliable way. It comes in to two sizes- Walz Cube with product specifications as (LxWxH) 27x27x45 inches, Weight lbs (kg) 62 (28), and Walz Cube XL with product specifications as (LxWxH) 35x35x45 inches, Weight lbs (kg) 75 (34).
The best part is it’s easy integration with PC software. You can simply plug-in to DHL, TNT and even FedEx and UPS API on demand. This function not just saves time but also avoids manual errors.
It also allows the user to transfer standard data online through internet connection.
The revolutionary dimensioning systems from Walz Scale are useful for data management, defining dim factors by the user, providing users with counting pieces for total counting data and allowing users to save their entire data in a .csv file.
If not managed properly, shipping and packaging costs can be a huge part of total logistics. If that is a concern with your business, integrate Walz cubing and scanning dimensioning systems in your warehouse/shipping, and run your business efficiently without digging a hole in your pocket.
Operating your cardiology practice is difficult enough as a cardiologist, without having to chase patients down and call them on a daily basis in order to collect. With that said, many cardiology clinics and medical offices alike aren’t getting paid, or are struggling to track unpaid bills.
Whether your office is small, or whether you operate out of larger facilities (such as a hospital setting) as a cardiologist, you have to employ the right medical billing techniques in order to collect payments in a timely and fulfilled manner. These are three effective cardiology billing strategies to employ into your medical practice to ensure you collect on time and avoid future unpaid accounts.
Catch denials early
By catching denials prior to sending them out, you negate the risk of an insurer later turning around and telling you they won’t pay. To improve your internal organization and records of patient information for denails and cardiology billing, robust practice management software will not only red flag a patient and faulty insurance, but also potential issues with an insurer, who hasn’t paid on certain accounts or procedures in the past.
This software for cardiology billing also helps to ensure claims won’t get turned down, in turn, you won’t run the risk of losing on an unpaid debt by a patient. Catching claims, mistakes, and inaccuracies early, and prior to sending them out to the payer, ensures that insurance companies will pay, and you won’t be stuck with a pile of unpaid bills.
Submit more than once
Submitting more than one claim to insurers is smart practice by your cardiology billing processes. About 60% of denied, lost, or uncollected claims are never followed up on; this means you are missing out on an opportunity to collect revenue into your practice.
Sometimes you can’t receive first time payouts from insurers on every single claim; this doesn’t mean you should simply drop it, and take the hit. Following up, resubmitting claims, and contacting insurers until they give you an answer or pay the claim, will ensure you are increasing your bottom line, and minimizing that 60% of unpaid or uncollected debts in your practice.
Update information regularly
This is where quality cardiology billing and coding software comes into play. If you notice certain claims are continually being turned down when you submit them to insurers, this might mean a code is no longer up to date. If you don’t employ software, it is imperative to do so immediately. If your office can’t handle billing, consider hiring a third party company to work for you. Not only will they stay on top of new code changes, new methods to file claims, and how to go about uncollected debts, they are also going to minimize the occurrence of unpaid claims by insurers.
No matter how your practice goes about cardiology medical billing, whether you simply use the latest software or outsource, make sure everything is up to date, that you are constantly following up on claims, and that your practice is on top of denials, before they occur. These simple changes will not only result in higher revenues, but will also help your practice grow, and avoid hangups, with insurers who were previously denying your payment claims.