Peoria web design company, OIC Group, Inc., is model among web marketing companies in that that the firm has carved a specialized niche in offering search engine friendly web design. As a result, the Peoria-based web design firm has inspired us to write and underscore the importance of search engine friendly website solutions for the upcoming new year.
All online business owners know their success is entirely dependent on their online visibility status. In fact, developing excellent visibility copulated with high quality content and visitor engagement techniques are all that is needed to translate traffic to sales.
SEO strategies for improved ranking in organic search are some of the most sought since search engine ranking is visibility’s greatest contributor. Every other visibility engagement like using VoIP and social media platforms all seek to align to search engine ranking.
An online business must therefore ensure at all times that the site and engagements are designed to facilitate ranking. This calls for search friendly web design, optimization, interfacing and marketing.
The Importance of Search Friendly Web Design
In the modern digital market, the only way to succeed is through converting traffic to sales and appearing on the first page of your niche’s results. The first process of ensuing the sight is optimized for search engines is by starting with a search friendly website. Layout, planning, transition, themes, links, images, text, videos and files must all be search friendly and geared towards better ranking.
Search engines now include various new ranking elements like user experience which calls for better website design, responsive sites, ergonomics and ease of navigation among others. The aim is to ensure sites that are ranked first do not only provide relevant credible information, but are also safe and exhibit improved user experience. It is therefore important to ensure the website design is responsive and feature standard security. It must also characterize easy navigation, aesthetic themes and conspicuous information path.
Issues of resolution and ergonomics are also part of web designing and development. In short, search friendly web design simply optimizes your pages for search and make is easy for search engine spiders to go through your site.
Creativity Behind the Top Peoria Web Designers
In a region as populous as Peoria, many companies that claim to provide search friendly designing and other SEO solutions to businesses exist. It is upon you to keenly evaluate each company and ensure you contract high quality services from experts of the field. Website design companies in Peoria, IL like OIC Group Inc. have a reputation of providing unparalleled web design and marketing solutions.
This is mainly because OIC Group web design and marketing services are broad in range. They cover web design, responsive design, search engine optimization, link building, copywriting and content management tools among others. Only a few companies can match the quality of this Illinois based company. It is important to evaluate the provider’s credibility, reputation and portfolio of previous and ongoing work to gauge service quality and compare prices. Website designing, development and maintenance are processes that require continuing upgrading and modification.
The chosen solution company must therefore be a credible experienced and professional in the field. They should also provide specialized and personalized services that can guarantee improved ranking in search results.
One advantage of contracting web design, marketing and SEO services is that their results can be evaluated within a few days. Choosing companies that offer money back guarantees in case there is no noticeable change may be tempting and sometimes the best thing to do. Nonetheless, it is better to contract the services of an expert in the business to stop losing on profits through non-friendly techniques.
Web presence optimization is a new term among the community of search marketing specialists who are trying to get higher rankings in Google and other search engines. As most marketing professionals are familiar with the term SEO (or search engine optimization,) web presence optimization is taking SEO to the next level, especially when it comes to local and small business.
The Core Elements of a Web Presence Optimization Strategy
So how do you craft a web presence optimization strategy and make it work for you? Below we share some of the primary components that go into optimizing a local business web presence for greater potential to attract leads and new business.
One place to begin in creating a web presence optimization strategy is by listing your business on major local directories. Some ideas of major directories that will optimize your web presence are Yelp, Yahoo, Yellow Pages, Google Places and LinkedIn.
When you list your business on major directories, your business can be seen as more credible and legit, thus worth of higher rankings. This is especially true in Google’s local search engine ranking. The key here is to have consistent and accurate citations. Many web presence optimization companies, like www.webpresencegroup.net, specialize in generating citations for Google local SEO advancement.
Blogging & Content Marketing
Another way is to have a blog. Blogging on a consistent basis will also contribute to making your business rate higher in search engine searches. This is due to the fact that search engines especially Google likes sites that keep dishing out new information on a regular basis.
Also blog posts can be shared around the internet. This allows for direct inbound links to your company’s website. It also allows for an increase in social media followers. We will talk more about social media followers in a bit. To continue, blogging is known as one of the top leading practices for both web presence optimization and SEO.
Speaking of blogging. Guest blogging is another way to build inbound traffic to your website. Look for opportunities to offer a guest blog post on a site that specializes in the same arena as your business. This should be done especially if it is on a site that caters to your region.
Another excellent idea is to create videos about your business. Creating a simple video that describes your business and the services it offers can do wonders for your business. Just like a blog entry, videos can be shared far and wide, which again means more inbound visitors.
Videos are also appealing to those who like a more interactive approach with businesses they are considering using. Videos can also become viral thanks to sites like YouTube and other video sharing websites. You can even create your own YouTube channel, just in case you want to create more videos for your business. Also videos can be used as a blog entry, which again leads to more visitors and higher ranking.
Social Media Marketing
Last, but definitely not least is social media. Users of social media sites such as Facebook and Twitter are growing by leaps and bounds. Social media avenues can be a way in which you promote your business and share content. It is very easy to create a Facebook page or a Twitter account specifically for your business.
Some business owners even use Instagram. You can share that you created a new video about your business, you can share links to your business website, and share pictures. This activity makes your business look more socially credible, thus helping to fuel your local SEO strategy.
All of these elements not only work to expand the web presence of your local business, but can also contribute to the increase Google rankings of your business’ website. Of course optimizing your website and getting exposed in Google search via organic SEO and PPC advertising is most vital and where you local business’ marketing investment should be.
2015 is near (or already here depending on when you read this,) and many small business marketers/owners are either revamping their local SEO strategy or embarking on a new local SEO strategy.
Regardless of where you and your small business stands with local SEO, the good thing is that you and your marketing team realize the importance and effectiveness of being found on Google.
To help you take righteous action in constructing a sound local SEO strategy, below I share a few vital resources that I use to help rank some of my local SEO client sites. Most of these tools are pay-for-use resources, but several of them offer free scans or offers that can be just enough to get you started.
If your company’s marketing budget is limited, then start with the first resource I have listed. The $84/year will be a momentous marketing investment for local SEO.
Formally GetListed.org (acquired by Moz), Moz Local is a service that ensures that your local business listings (or “citations”) are accurate and consistent across the web.
If you know anything about citations and the role they play in determining the rankings behind Google’s local listings, then you’ll understand the value and power behind this incredible service. Moz Local is supported by some of the largest organization in local business data, such as Acxicom, Infogroup, and Factual, to name a few.
If you’re unaware of the role that citations play in local SEO, then I highly suggest scoping out SEO guide this I put together that explains everything.
Similar to Moz Local, Yext is also a service intended to clean-up your business listings on over 55 major local directories and social media sites. The nice thing about Yext is that the 55 listings are locally-relevant citations. This can have a momentous impact on your local SEO strategy.
The beauty behind Yext is that you can scope out your business current listings for free. For the frugal, this information can give you the information you need to clean-up and optimize your company’s listings manually. But if you prefer to use the service, you’ll need to find a Yext reseller agency. You can hit me up about that on my local Traverse City SEO company website.
By now you should know that citations are an important factor when it comes to increasing the local ranking of your small business. The bummer is that building or cleaning-up inaccurate citations takes a lot of effort.
Whitespark is a tool that’s intended to take the work off your plate. With Whitespark, you’re investing in a service that builds high-quality citations from all across the web. It’s a very popular local SEO service that will help drive your local business listing to the top.
These are just a few of the tools I use for local small business SEO. If you’d like to connect with me, see what I am up to, or pick my brain a little more, hit me up via Tyler Tafelsky on Google+. Thanks for reading.
Wooden toys for babies and toddlers are 100% natural and contain no harmful chemicals, making ideal for conscious parents who want to avoid exposure to toxic substances.
There are so many choices parents are faced with when it comes to choosing toys for their little ones. It can be easy to fall into the pattern of buying cheap (they’ll grow out of them soon anyway!) or readily available (found at any big box store) toys.
Most commonly, what is cheap and available everywhere are plastic mass produced and mass marketed toys. But did you ever wonder how parents entertained their kids before the invention of plastic toys?
Wooden toys are not nearly as commonplace as they were in generations past, but they have enjoyed a steady following of savvy parents through the decades and they are making another comeback, thanks to the growing interest in environmentally friendly and health conscious products.
What follows are five great reasons to choose wooden toys for babies and toddlers over plastic alternatives. Of course there are many more than just five though!
Wooden toys are safer for babies
Most toys these days are made from plastic because they are cheap to produce and can easily be molded into whatever shapes and colors that can be dreamt up. The dark truth behind those fun shapes and bright colors though, is that they can contain toxic chemicals that are harmful to your baby.
Perhaps you have heard of BPA and PVC? These are two common chemicals found in plastics. BPA (bisphenol A) has caught the attention of consumers within the last few years after the FDA reported that it could be hazardous to fetuses and children. PVC (polyvinyl chloride) is a chemical that has huge environmental impact from its production to its disposal.
Phthalates are added to soften PVC so it can be molded into shapes. These are toxic chemicals that are linked to negative effects like changes in hormone levels.
Wooden toys for babies and toddlers are completely 100% natural and contain no harmful chemicals, making them the top choice for parents who want to avoid chemicals.
Wooden baby toys are eco-friendly
When made from renewable and sustainably harvested sources, wooden toys for babies and toddlers can be very eco-friendly. Some of the common types of eco-friendly wood used to make toys are wood from FSC-certified forests, bamboo or Rubberwood.
FSC (Forest Stewardship Council) Certified wood is eco-friendly because the forests must undergo a strict certification process that includes prohibiting the harvesting of rare old growth forests, protects water quality and prevents the loss of precious forest cover.
Rubberwood trees are most commonly known for their production of natural latex. After 25 years they no longer produce latex and forests are usually burnt down for re-planting. The use of “retired” rubberwood trees to make wooden toys for children, makes use of an otherwise discarded resource.
Bamboo is a common, fast growing, renewable and sustainable reed that creates beautiful, safe and durable wooden toys for babies and toddlers.
Wooden toys are worth the extra expense
Wooden toys will outlast and out-perform plastic toys. Wood is typically much more durable than plastic. This durability translates to years and years of use.
Wooden toys are timeless and often cherished by generations, passed down through the family.
The upfront cost may seem high, but when taking into consideration the health of your family and your environmental footprint, high quality eco-friendly wooden toys are actually cheaper than buying plastic toys in the long run.
Wooden toys stimulate cognitive growth and inspire imagination
Sometimes simplicity wins. At first thought you may think that your child will not be entertained without all the flashy lights and sounds of mainstream toys. The problem with flashy toys though is that they don’t leave room for the imagination to create those details. As adults we forget just how active, wild and free a childs imagination is. Natural kids toys provide just enough of a suggestion to the child for their mind to run free.
Natural wooden toys are easy to care for
Following a few simple guidelines, wooden toys are easy to keep clean. The most important difference between cleaning wooden and plastic toys, is that wooden toys must not be soaked in water, as this can cause the wood to swell and crack.
For daily cleaning, you can spot clean with a clean rag and soap and water, wipe dry and air dry the toy completely before being used again. Disinfecting wipes can also be used, as well as a solution of vinegar and water sprayed on to the toys and wiped dry.
So Much to Love about Wooden Toys for Babies & Toddlers!
If you are just venturing into the wonderful world of wooden toys for babies and toddlers, you will find that there is a lot to love about wooden toys. Not only will your little ones love them, but they are beautiful and timeless, and you can rest easy knowing that you made a healthy choice for your family and for the planet.